Welcome to the FASCINATING world of event management

ConferencesSeminars

Special EventsTrade ShowsThemed PartiesConcerts

Fashion Shows

and much more

THE EVENT PLANNING INDUSTRY AT A GLANCE

$316

$263

$71

Total Spending for events worldwide has reached $650 billion dollars annually

OtherUSACanada

EVENTS INDUSTRY SHOWS CONSISTENT GROWTH

The events industry has grown at an average pace of 6.2% each year globally since 2003

It’s projected to grow 5.5% per year through 2011.

2008-20092009-2010

2010-2011

0102030405060708090

100

Franchises

Growth of Plan Ahead Events Franchises Worldwide

150%62%

4065

100

THE ECONOMIC SIGNIFICANCE OF MEETINGS TO THE U.S. ECONOMY

The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings industry directly supports:

1.7 million jobs $263 billion in spending, $106 billion share of the GDP (Gross Domestic Product) $60 billion in labor revenue $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue each year

With the country looking for effective ways to work its way out of a recession, the meetings industry plays a critical role in supporting jobs in communities across America, creating environments that foster innovation and business success and so do YOU!

Source: CIC February 2011

THE ECONOMIC SIGNIFICANCE OF MEETINGS TO THE CANADIAN ECONOMY

A recent study revealed the overall effects (direct, indirect and induced impact) ofCanadian meetings activity to the Canadian economy:

Generated more than $71-billion/year in industry output Produced more than 673,000 meetings/year with an average of 70-million annual

participants Generated more than $14-billion in annual tax revenues for all levels of government Created the equivalent of more than 550,000 full-time jobs/year

IMPACT ON YOUR NEW BUSINESS A total of 205 million people, representing domestic and international delegates, exhibitors and organizers attend the 1.8 million meetings in USA.

Of the 1.8 million meetings:

1.3 million are classified as corporate or business meetings270,000 are conventions, conferences or congresses 11,000 are trade shows and 66,000 are incentive meetings

The vast majority of meetings (85 percent) were conducted at venues with lodging. Meetings generate 250 million overnight stays by 117 million Americans and 5 million international attendees.

THE EVENT PLANNING INDUSTRY AT A GLANCE

How much of the pie do you want?

$316

$263

$71

Total Spending for events worldwide has reached $650 billion dollars annually

OtherUSACanada

"50 Top" represents $1.5 billion

Event planning is one of the top 50 growing careers in the USA…Event planning is one of the top 50 growing careers in the USA…And you are now part of the fastest growing

full service Meeting and Event Management Company

IN THE WORLD!

And you are now part of the fastest growing full service Meeting and Event

Management Company

IN THE WORLD!

Why Event Planning?Why Event Planning?

This percentage even higher for pharmaceutical, technological and financial service industries.

Conferences, meetings and events are a great way to introduce new products, get face-to-face with customers and vendors and increase sales.

One half to one percent of a company’s sales are spent on events.One half to one percent of a company’s sales are spent on events.

Benefit from our Knowledge and Experience – Over time, Event Planners gain extensive knowledge and wisdom regarding events and parties; they know the latest trends, newest venues, the hot colors, budget-saving secrets and details that the client may not be aware of if they plan only one or two events annually.

Stress-Free Troubleshooting – Despite all the planning, preparation and management, almost every event inevitably encounters an unforeseen hiccup. A PAE planner can secure the resources necessary to resolve any issues seamlessly and keep the event on track.

Enjoy “One Stop Shopping” Our staff is available to keep you organized, offer advice, manage and coordinate details, and most importantly, provide a single point of contact when you have questions or needs. We will also help you create an affordable budget, review all contracts, and make sure that your expectations are met.

Clients will save money – PAE Planners not only build relationships with suppliers but we have the most extensive list of vendors. A quality planner will pass on discounts and special prices to its clients (20 % or more)

Clients will save time – We at PAE can organize and execute an event in less time than the client ever could, allowing employees to focus on other responsibilities.

Why Plan Ahead Events? Why you?

WIFMWIFM

“We provide spectacular events to companies and organizations

that leave lasting memories to all of the attendees”

Why Plan Ahead Events? Why you?

PAE is FULL SERVICEPAE is FULL SERVICE

CONVENTIONS

CONVENTIONS

WE ARE FULL SERVICEWE ARE FULL SERVICE

EXHIBITIONS/ TRADE SHOWSEXHIBITIONS/

TRADE SHOWS

WE ARE FULL SERVICEWE ARE FULL SERVICE

MEETINGSMEETINGS

WE ARE FULL SERVICEWE ARE FULL SERVICESPECIAL EVENTSSPECIAL EVENTS

WE ARE FULL SERVICEWE ARE FULL SERVICE

INCENTIVE TRAVELINCENTIVE TRAVEL

Who uses our services?

Who uses our services?

• Commemorations

• New Product roll-out

• Political Events

• Fashion Shows

• Education

• Sales incentives

• Seminars

• Trade Shows

• Open Houses

• Fairs

• Fundraisers

• Association Events

• Client Appreciation Events

• Golf Outings

• Annual Business Meetings

• Committee Meetings

• Corporate Retreats

• Meetings/Conferences

How do meetings help? Drive Sales and Profitability

40% of Prospects are converted to customers in a face-to-face setting4:1 return on investment for incentive travel, in the form of heightened employeemorale and performance

Enable businesses to deliver key strategic objectives Catalyst for education and professional development Motivational and can instill behavior changes Stronger brand awareness through customer experience Create jobs and tax revenue wherever participants gather

Who is my competition?Independent Planners

Destination Management CompaniesSite Selection CompaniesIn-house Event Managers

We are independent planners, but we have a vast network = Credibility

Don’t be afraid of the competition1. Learn from your competitors: Your competitors are solving the same problem, however, in most cases they will be

providing different solutions. It is always good to see how your competitors approach that problem; how they grow, howthey identify target markets, and so on. You can learn from both their successes and their failures.

2. Have a mission statement: To me, the only cure to your competition paranoia is a clear mission statement. Do you have agood vision for your company? Have you built a very clear bottom line mission statement to define the key objectives, andalso to measure success? Instead of focusing too much on your competition, you should focus on your own mission.

3. Are you any better?: Good competitors challenge you, and force you to think hard about your business. Are you anybetter than you competitors? If you are not any better, or cheaper, why should people hire you you? Are you serving different target customers? Your competitors can help you to examine your business, identify your competitive advantage,or further differentiate yourself in the market.

I believe that healthy competition is good. It

motivates you, and pushes you and your team to try

harder.

What sets PAE apart from the competitionWhat sets PAE apart from the competitionBuying Power for the Client

One Stop Shop/Full ServiceSupport System

Star Point ServicesMentors

Brand AwarenessUltimately YOU set us apart from the competition

Buying Power for the ClientOne Stop Shop/Full Service

Support System Star Point Services

MentorsBrand Awareness

Ultimately YOU set us apart from the competition

ENTERING 2012…

Meetings are seen as an essential

business tool

Sealing the Deal

Source: Oxford Economics/USTA

Listening to major customers

Interviewing key staff

Negotiating major deals

Long-term relationships

EXECUTIVES

Prefer face-to-face

CUSTOMERS

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

69%

81%

82%

95%

75%

SEALING THE DEAL

Support interaction, bonding

Pick up body language

Build relationships

FACE-TO-FACE MEETINGS

Permit multi-tasking

Add flexibility

Save money

Save time

VIRTUAL MEETINGS

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

75%

77%

88%

64%

76%

88%

92%

THE BEST TOOL FOR THE JOB

CEE AGENDACEE AGENDA1 Goals/business planning 2 Vendor relations 3 Concept to completion 4 Marketing5 Products/services 6 Sales7 Pricing 8 Time management9 Negotiating 10 Financial management11 Contact management 12 Event management13 Ad specialties 14 Event marketing

1 Goals/business planning 2 Vendor relations 3 Concept to completion 4 Marketing5 Products/services 6 Sales7 Pricing 8 Time management9 Negotiating 10 Financial management11 Contact management 12 Event management13 Ad specialties 14 Event marketing

CONGRATULATIONS

And welcome to the PAE family