Upload
rien-van-den-bosch
View
598
Download
1
Embed Size (px)
DESCRIPTION
De presentatie van Sven Bally op de eerste Social Media Day Academy van 15 november 2012 op Circuit Zolder
Citation preview
Pinterest in omni-channel retailing
Friday 16 November 12
e-Tailing consultancydigital marketing strategyomni-channel integration
Friday 16 November 12
Friday 16 November 12
AgendaPinterest and the other ...
Inspirational shopping
Share content
Backlinks & SEO
Keywords
Pin It Button
Earn followers
Friday 16 November 12
Pinterest in the social landscape
Fast-growing social outlet Pinterest refers nearly as many visits as Twitter, a nice source of incremental traffic that didn’t exist even one year ago. Most luxury brands have official Pinterest pages, plus consumers create their own pages and pin their favorite luxury products.
PM Digital
“It’s social, visual, and easy to use which is why brands are flocking to it.”Forbes
“A Pinterest board is a screamingly obvious setup for an online catalog. Click a Photo and Jump to a Page where you can buy
it.”New York Times
Friday 16 November 12
Friday 16 November 12
Friday 16 November 12
Friday 16 November 12
Friday 16 November 12
Inspirational Shopping
Friday 16 November 12
Friday 16 November 12
Friday 16 November 12
Inspirational Shopping
source : Google etail
Friday 16 November 12
Friday 16 November 12
Share
Share Unique content
Product images
Blog articles
Inspirational images
Build relevance
Friday 16 November 12
Build Backlinks
Currently backlink on Pinterest are Nofollow ....
but Source URL links are Follow links on Pinterest..
so make sure images and sources are located on your website
Friday 16 November 12
KeywordsUse wisely keywords
Use primary keywords frequently
Friday 16 November 12
“Pin It” Button
“Pin It” button on your website
Use the “Pint It” button
Friday 16 November 12
Gain Followers
Build up the followers to your Pinterest account
Engage with other on Pinterest by commenting and liking their pins
Do not Pin only own content , Avoid “me syndrome”
Friday 16 November 12
PinGraphy.com
Friday 16 November 12
Pinterest & e-commerceContent plan
Pinterest drives traffic to your e-shop
Build special boards (top topicals)
Friday 16 November 12
E-CommerceAdd price label
Link to productpage
Friday 16 November 12
E-Commercewww.shopinterest.co
Shop based on you Pin Board
Friday 16 November 12
E-CommerceZAPOS PinPointing app
Friday 16 November 12
Zappos PinPointing
http://pinpointing.apps.zappos.com/
Generate recommendations based on user
Buy call to action on PinBoard
Friday 16 November 12
Wrap UpPinterest is not only SEO optimisation
Pinterest drive massive and consistent traffic to your website
Quality traffic generates more conversion
Pinterest vs. Facebook (Brand awareness vs. Fan activation)
Friday 16 November 12
Questions ?
twitter : ballysven
e-mail : [email protected]
or just call : +32 (0)473 54 10 65
Friday 16 November 12