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Análisis Competitivo
Open Source vs Others
Dónde está el Open Source en la Oferta de CRM
12/6/2010 ©2009 SugarCRM Inc. All rights reserved. 4
Sugar Downloads: 7 Millones
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/094/04 7/04 10/04 1/05 4/05 1/067/05 11/0510/05 4/06 1/077/06 10/06 4/07 7/07 10/07 1/08 4/08 1/097/08 10/08 4/09 7/09 10/09
12/6/2010 ©2009 SugarCRM Inc. All rights reserved. 5
Sistemas activos : 61,000 de paga
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70000
4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/094/04 7/04 10/04 1/05 4/05 1/067/05 11/0510/05 4/06 1/077/06 10/06 4/07 7/07 10/07 1/08 4/08 1/097/08 10/08 4/09 7/09 10/09
12/6/2010 ©2009 SugarCRM Inc. All rights reserved. 6
Desarrolladores de Aplicaciones Sugar : 20K
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4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/094/04 7/04 10/04 1/05 4/05 1/067/05 11/0510/05 4/06 1/077/06 10/06 4/07 7/07 10/07 1/08 4/08 1/097/08 10/08 4/09 7/09 10/09
Mas de 600,000 usuarios
12/6/2010 ©2008 SugarCRM Inc. All rights reserved. 7
12/6/2010 ©2008 SugarCRM Inc. All rights reserved. 8
Con socios locales a nivel mundial
Por qué Sugar
“SugarCRM es una solución costoefectivo y fácil uso que permite a las
empresas crecer su negociopermitiendoles tener una respuesta
extremadamente efectiva a lasnecesidades de sus clientes”.
Fortalezas de Sugar
• Estudio y Module Builder• Posibilidad de agregar aplicaciones de
terceros.• SugarExchange
Flexibilidad
• Libertad de elección en esquema de servicio• Propiedad absoluta de sus datos• Aceso a esquemas de respaldo
Control
• Precio altamente competitivo• Mayor valor por el costo por unidad• El menor tiempo de Retorno Sobre Inversión
Precio
Sugar vs 2 competidores más importantes
Flexibilidad
• Intefase gráfica de customización ( Drag and drop )• 5,000+ integraciones con otras aplicaciones• Crea tus propias integraciones in PHP (open language)• No hay limitaciones al número de nuevos módulos o procesos de
Workflow.
SugarCRM
• Intefase gráfica de customización ( Drag and drop )• ~1,000 integraciones con otras aplicaciones• Crea tus propias integraciones con force.com ( Lenguaje propietario)• Limitaciones al número de nuevos módulos o procesos de Workflow.
Salesforce.com
• Intefase gráfica de customización (Click and point )• <100 integraciones con otras apliaciones• Crea tus propias aplicaciones en .NET (language de Microsoft ) para
instalaciones internas.• Grandes restricciones para adaptaciones en modo hosteado.
Microsoft Dynamics
Control
• Cada Cliente su propia base de datos• Respaldos semanales de BD manteniendo intectas las
relaciones en la misma.• Libertad de entrega de servicio hosteado, sitio o en la nube.• Facilidad para mover el esquema de entrega de servicio
SugarCRM
• Clientes comparten una Database.• Respaldos mensuales en un archivo plano sin relaciones• Costo adicional por otros servicios de back-up• Solamente en el centro de datos del fabricantes
Salesforce.com
• La base de datos depende del esquema de servicio.• Para esquema interno se neceista un servidor adicional• El backup en servicios hosteados es en formato plano ,
exportable a excel• Moverse de formato on-line a interno requiere de tiempo.
Microsoft Dynamics
Precio
• Professional $30/user/mo• Enterprise $50/user/mo
• No importa el esquema de servicio• Se tiene un portal de usuarios en la versión Enterprise
SugarCRM
• Contact Manager (5 user max) $5/user/mo• Group (5 user max) $25/user/mo• Professional $65/user/mo• Enterprise (“Most popular option”) $125/user/mo• Unlimited $250/user/mo
Salesforce.com
• CRM Online* Professional Edition $44/user/mo• CRM Online* Professional Plus Edition $59/user/mo• CRM 4.0 Workgroup (5 user max) $2,200 one time• CRM 4.0 Professional ** $1,761 + $880/user• CRM 4.0 Enterprise ** $4,403 + $880/user
Microsoft Dynamics
* CRM Online is for US/Canada only** External connectors for CRM 4.0 (portal access) requires an additional server at a cost of $4,403
Comparativa Técnica
Comparison: Database Architecture
• Mutli-instance with choice between MySQL, SQL Server, Oracle• Every customer has their own database at no extra cost• Customers can add unlimited database fields• On-premise customers have full access to and control over the
database schema
SugarCRM
• Multi-tenant Oracle database• All customers share one monolithic database• Customers can only add limited number of database fields• Access to the database schema is PROHIBITED
Salesforce.com
• On-site customers have their own SQL Server, but at an extra cost• On-demand customers share one monolithic database• On-demand customers are restricted to the number of customization• Only on-site customers can make extensive customizations
Microsoft Dynamics
Comparison: Database Backup Recovery
• Free weekly backup recovery of your CRM data• Backup maintains all the CRM relationships.• Easy for any customer to store this backup in a local
database in any formatSugarCRM
• Monthly raw object text (flat file in csv format) backups• Backup loses all the CRM relationships• Almost impossible for any customer to store this backup in a
local database. Salesforce.com
• CRM online: no scheduled backups• CRM online: export CRM data to excel (flat file) but this is
hard to restore into a relational database format• CRM 4.0 on-premise: keep backup of database on separate
server (extra server cost)
Microsoft Dynamics
2 key aspects to CRM data: (1) customer data and (2) the relationships between accounts, contacts, opportunities and all the other data
Note: Everybody does multiple daily backups of their on-demand customer data
Comparison: Integration Limitations I
• Professional No Limitations• Enterprise No LimitationsSugarCRM
• Contact Manager Not allowed• Group Not allowed• Professional Not allowed• Enterprise Limited• Unlimited Limited
Salesforce.com
• CRM online Not allowed• CRM 4.0 on-premise No Limitations
Microsoft Dynamics
Callouts and Logic Hooks
Comparison: Integration Limitations II
• Professional No Limitations• Enterprise No LimitationsSugarCRM
• Contact Manager Not allowed• Group Not allowed• Professional Limited and at extra cost• Enterprise Limited• Unlimited Limited
Salesforce.com
• CRM online No Limitations• CRM 4.0 on-premise No Limitations
Microsoft Dynamics
Web Services APIs
Comparison: Custom Modules, Fields and Workflows
• Easy to use “Studio and Module Builder”• No developer skills required• No limits on custom fields, modules and workflows
SugarCRM
• Easy to use “Studio”• No developer skills required• Limit of only 200 custom objects, workflow available
only with Enterprise editionSalesforce.com
• “Point and click” customizations• Limit of only 100/200* custom objects and workflows• CRM online does not allow for custom objects and
workflows
Microsoft Dynamics
*100 for Professional Edition and 200 for Enterprise Edition
Comparison: Implementation Technical Skills
SugarCRM
PHP$55-$75/hr
MySQL$60-90/hr
Salesforce.com
Force.com code
$150 – 200/hr
Force.com database
$150 – 200/hr
Microsoft
.NET$100- 145/hr
SQL Server$100 – 125/hr
Skills cannot be
leveraged in other
projects
Skills can be
leveraged in other projects
Skills can be
leveraged in other projects
Some integrations with other applications may require technical skills. For this, the key questions are: what are these skills and can they be leveraged with other projects? This points to the hidden cost of different applications
Comparison: Workflow and Reports
Feature SugarCRMProfessional
Salesforce.comEnterprise
Custom Objects No limitations 200
Mass Email No limitations 250 at a time
Custom Reports No limitations 15/user
API Calls No limitations 1000/user
Audit Logging No limitations 20 fields max
Callouts or Logic Hooks
No limitations 10/user-day
Workflow Filters No limitations 6
Custom Views/Queries
No limitations 6
Custom Reports Filters
No limitations 6
SugarCRM does not restrict customers use of advanced functionaltiy:
• Workflow is only available with Salesforce’s Enterprise Edition.
•Salesforce’s hidden costs kick in when customers are deeply integrated and cost of migration would be prohibitive
• SugarCRM does not have to put any restrictions because Sugar customers get their own database. Salesforce customers on the other hand share a database (multi-tenant database model), limiting the flexibility the customer has.
Comparison: 3rd Party Applications
SugarCRM
Salesforce.com
Microsoft Dynamics
Free Commercial4,917 165
100% Open Source 100% Open Source
SugarCRM provides customers with:
• An unparalleled volume of addons
• A commitment to open source
• The ability to customize all add-ins
• More than 75 language packs
Free Commercial371 482
0% Open Source 0% Open Source
Free Commercial0 97
0% Open Source 0% Open Source
Conclusion
SugarCRM –More Flexibility, Greater Control, Better Price
