Embed Size (px)
DESCRIPTION
OnTheMob is a Full Service Mobile Agency specializing in : App Marketing: Boosting your app on the App Store and creating a mass downloads event. If we will not deliver, you will not be charged! Mobile Advertising: Full Service, including: Media planning, Media buying, and optimization Mobile Media: In house Mobile Media Agency with millions of unique impressions from premium apps worldwide and in all categories. Contact me at [email protected]
Citation preview
Mobile Media
Mobile Advertising
App Marketing
A P P M A R K E T I N G || 2 01 2 M E D I A K I T
M o b i l e M a r k e t i n g A g e n c y
Who We Are
We are a
Full Service Mobile AgencyS p e c i a l i z i n g I n :
App Marketing
Mobile Advertising
Mobile Media
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
Who We Are > Some of our International Advertisers
Ori Klein
VP Marketing at AIG
“Working with OnTheMob helped me
gain significant advantage over my
competitors, and reach my target
audience at the lowest cost…”
Since established at 2010, OnTheMob’s portfolio includes
dozens of brands worldwide from all sectors:
Commercial, Faineance, Automobile and many more.
Also, we supply Mobile Media Services to leading International
Ad Networks, Agencies and App development companies.
OnTheMob is part of the Fishman Group, one of Israel ‘s lading
and most renowned private investment groups.
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
What We Do
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
Mobile Advertising
• Strategy & Creative
• Mobile Strategy development
• Rich Media & Banners Campaigns
• Landing Pages
• Development for Mobile
• iPhone App Development
• Android App Development
• Web Apps
App Marketing
• App Promotion Strategy
• Budgeting and Goals
definition
• Campaign Management
• Results monitoring and
Campaign Optimization
Mobile Media
• Media planning and setting
Campaign goals
• Media Buying
• Campaign Management &
Optimization
• Campaign Analytics reports
Advertisers
Publishers
Developers
App Marketing
• iPhone App Store is one of the most competitive markets worldwide!
• There are over 550,000 applications, but only a small number of apps are successful and break into the top ranks.
• We built a marketing plan for each App Store by country which will by tailored to your app’s niche.
• We get the right media for you by defining geo-location, categories, mobile web, best local apps, blind networks and premium
networks all around the world.
• In the process of receiving the result wanted, a huge increase in number of downloads, we mainly use the following tools:
• Massive Cross Platform Media Buying
• Product Management (product road map, version updates, etc.)
• Organic promotion among target audience in industry blogs, Social Networks, local press and many other channels.
We will boost your app by driving
thousands of users to your App Store page
to create mass downloads event *
* If we will not deliver, you will not be charged!
What We Do > App Marketing
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
What We Do > App Marketing > Case Study : S-Peach - Voice Recognition
Campaign strategy:
We Invested the entire budget in mobile media on blind, semi premium and premium
mobile media in order to give the app the download boost required.
Campaign Summary:
Launch: September 28, 2011 at 10:30 AM.
Optimization: We used 5 different creatives which
were constantly changed according to results:
Results: After only 5 hours, the App entered to the
Top 25 free apps.
In less than 14 hours the App was No. 1
in the Brazilian App store.
Due to a huge number of downloads, the paid app was
promoted as well and got to #72 in the Top paid apps!
Campaign Goal:
Entering the Top 10 Free Apps in Brazil’s App Store within 24 hours.
“… In less than
14 hours the
App was No. 1 in
the Brazilian
Appstore…”
App progress in the App Store, 5h from
campaign launching (Started #2500
Rank)
0
2
4
6
8
10
12
14
16
16:30 18:00 19:00 21:30 23:00
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
What We Do > App Marketing > Case Study : AUTO - Automobile Magazine
Campaign strategy:
We built a massive Media Spread using only premium mobile media (from local IL Apps
and International Apps with IL traffic) in order to give the app the download boost
required.
Campaign Summary:
Launch: August 28, 2011 at 7:00 AM.
Results: After only 5 hours the App was ranked at
#275 and at the Top Free Apps. In less than 47
hours from campaign launched it was
ranked 2nd in the Israeli App Store.
Campaign Goal:
Entering the Top 25 Free Apps in the Israeli App Store Within 24 hours.
“… In less than
47 hours… the
App was ranked
2nd in the Israeli
Appstore…”
App progress in the App Store, 5h from
campaign launching (Started #2500
Rank)
0
50
100
150
200
250
300
12:0013:3019:3023:3013:0015:3007:4013:00
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
Campaign strategy:
We built a Media Spread using mobile media in blind, semi premium and premium mobile
media in order to give the app the download boost required.
What We Do > App Marketing > Case Study : SlotoMania- Slots Machines App
Campaign Summary:
Launching: September , 2011 at 5:30 PM.
Results: In less than 27 hour’s the App was
ranked 1st in Casino Category, #47 in
Top Free Games Category and 113 in Top
Free Apps in the New Zeeland App Store.
Campaign Goal:
Entering the Top 25 Free Apps in the Gaming - Casino Category in the New-Zeeland App Store
within 72 hour’s campaign.
“…In less than
27 hours the
App was ranked
1st in Casino
Category…”
App progress in the App Store, 6h from
campaign launching (Started #2500
Rank)
0
50
100
150
200
250
21:3022:3023:3000:3001:3003:3006:3010:3018:30
Mobile Marketing AgencyA P P M A R K E T I N G || 2 01 2 M E D I A K I T
A P P M A R K E T I N G || 2 01 2 M E D I A K I T
M o b i l e M a r k e t i n g A g e n c y
onthemob.com
Tel. US +1-415-800-4467
Tel. IL +972-3-625-3755
For more information:
