@partnerforce

APP Academy Marke&ng  –  Info  Kit  

Bene!ts Pre-Work Live Event Post-Work

Discussion Question Panel

Parking Lot

Quick Polls Vote Early & Often

Real-time Feedback

Stay Focused Stay Engaged Stay on Time

Virtual Classroom Success!

Resources APP Academy (Online) – http://p.force.com/appacademy ISV Guide – http://p.force.com/guide

APP Academy: Marketing - Vision

The APP Academy: Marketing represents a collection of our best practices and lessons

learned from salesforce.com , our AppExchange Partner Program, and from our most successful partners.

Session Goals

•  Understand marketing resources and tools

•  Optimize your message and create killer content •  Create brand excellence for large-scale impact

•  Manage an AppExchange listing that wows

•  Identify your top lead generation strategies & alignment with sales

•  Lead inspired campaigns and run PR like a pro •  Modernize online marketing and take your events to the next level

•  Inspire & motivate your marketing team!

Hour 1 (Build Your Brand) Intro & Overview

High Impact Messaging & Big Brand

AppExchange: The Insider’s Guide

Marketing Strategy: 360° View

Break

Hour 2 (Generate Demand) PR & Social Media: Expand Your Brand

Online Marketing: Amplify Your Reach

Events: Maximize Your ROI

Resources, Summary, Q&A

End

APP Academy: Marketing (VC)

http://p.force.com/marketing

  Office Hours

  Marketing Best Practices

  Event Management

  AppExchange

  Social Media

  Recorded Training

  Marketing FAQ

APP Academy Module – Partner Marketing

  Startup Inspiration   Industry Expertise   Sales Strategy   Marketing Best Practices   Technical Wisdom   Event Planning   Product Launch   Financing   Corporate Philanthropy

This is an excellent resource on how to build a successful cloud computing business. We recommend you purchase this book for yourself and your team members. We will refer to this book during the session (purchase is not required). www.salesforce.com/behindthecloud

Read ‘Behind the Cloud’ by Marc Benioff

  Understanding B2B Online Marketing   Building a B2B Brand Online   Search Engine Optimization   Using Paid Online Media   Optimizing with Metrics   Conversion Rate Optimization & Usability   Managing Your Leads   Integrating Marketing with CRM

Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between awareness and demand-generation. Find the book at

Read ‘Complete B2B Online Marketing’ by Maura Ginty & Lauren Vaccarello with William Leake

•  Validate Your Planned Approach •  Layout Your Partnership Options •  Work towards a signed Partner Contract •  Foster Your Go-to-Market Execution •  Network with others

Talk To Your ISV Account Executive (AE)

Office Hours

PR Office Hours

Dreamforce Office Hours

Marketing Office Hours

Security Review Office Hours

http://p.force.com/officehours

Check out The Business App Blog

http://p.force.com/blog

  How To’s

  Technical Best Practices

  Sales Tips

  Marketing Insights

  Thought Leadership

  Industry Trends

  Recommendations

  Program Updates

Partner Community Is Now Live For All Partners!

PARTNERS – Login Process

Go To http://partners.salesforce.com/

Select ‘Get Access’. Use your Salesforce org + Partner Portal login.

You’re In! Welcome to the Partner Community!

This is a ONE-TIME step. Need Help? Go to http://p.force.com/signup for an FAQ.

Partners need BOTH logins for the next few months

http://partners.salesforce.com/

  Collaboration (Chatter)

  Education

  News, Events, & Alerts

  Log Cases

  Free Training Signup (LMS)

New! Partner Community

  Create Dev & Test Orgs

  Leads (SI)

  Opportunities (SI)

  Projects (SI)

Partner Portal

http://www.salesforce.com/partnerportal

Follow the ‘Official: Partner Community” Chatter Group Select ‘Email Daily Digest’ to receive program updates

http://partners.salesforce.com/

Follow Us on Social Media

Twitter.com/partnerforce

Slideshare.net/partnerforce

Facebook.com/Salesforcepartners

http://p.force.com/socialmedia

youtube.com/partnerforce