Information Kit for the APP Academy: Marketing in San Francisco, CA on March 21, 2013. For more details about this program, go to http://p.force.com/academylive
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1. APP Academy: MarketingInformation KitMarch 21, 2013San
Francisco @partnerforce
2. APP Academy: Marketing Welcome, we look forward to seeing
you there! When: March 21, 2013 at 8:30am (Breakfast) Where: 1
Market @ Embarcadero San Francisco, CA 94105 Executive Briefing
Center, 11th Floor, Landmark Kona Conference Room note: the venue
has changed to this new room Costs: Program is free, meals
provided; you are responsible for travel & lodging Contact:
John Richter ISV Success (Enablement) [email protected]
415-572-0592 (mobile)
3. APP Academy: Marketing IMPORTANT: If you cannot attend the
session for any reason please email John Richter ASAP. We have a
waiting list and would like to accommodate as many partners as
possible. Thank you for your consideration. Contact: John Richter,
[email protected]
4. Session Goals Understand marketing resources and tools
Optimize your message and create killer content Create brand
excellence for large-scale impact Get the secrets to unlock the
power of the AppExchange Identify your top demand gen strategies
& align with sales Lead inspired campaigns and run PR like a
pro Modernize online marketing and take your events to the next
level Inspire & motivate your marketing team! In this session
you will understand the key strategies & action items in the
marketing process - learn how to build your brand, generate demand,
delight your customers. Become an advocate for best practices
within your own company.
5. APP Academy: Marketing - Schedule Morning: Build Your Brand
Afternoon: Build Your Demand Breakfast (8:30am) Funnel of the
Future Overview & Intro (9:00am) Marketing Strategy: Create a
360 View High Impact Messaging PR: Pump up the Volume Break Break
Big Brand Excellence Social Media: Expand Your Brand AppExchange:
Insiders Guide Online Marketing: Amplify Your Reach Lunch Events:
Maximize Your ROI Workshop: Youre the CMO Summary & Survey Wrap
Up (5:15pm)
6. Salesforce.com, 1 Market @ Embarcadero, Spear Tower, San
Francisco, CA 94105 Spear Tower
7. Executive Briefing Center, Landmark (11th Floor)Kona
Conference Room :: When you arrive at Landmark (access from the 1
Market entrance), tell Security you are here for a salesforce.com
training on the 11th Floor. Be prepared to show your ID. ::
Check-in with reception on the 3rd Floor to receive your ID badge
:: You will be either escorted or sent up directly to the EBC, 11th
Floor, Kona Room :: If you need directions or assistance dial John
Richters mobile (415) 572-0592
8. APP Academy (Online) Partner Portal Free training for ISV
partners Contains best practices by Roles Videos, Checklists, FAQs
Build your own Custom Training http://p.force.com/appacademy
9. APP Academy: Marketing Best Practices Oce Hours Marketing
Best Practices Event Management AppExchange Social Media Recorded
Training Marketing FAQ http://p.force.com/marketing
10. Read Behind the Cloud by Marc Benioff Startup Inspiration
Industry Expertise Sales Strategy Marketing Best Practices
Technical Wisdom Event Planning Product Launch Financing Corporate
PhilanthropyThis is an excellent resource on how to build a
successful cloud computing business. We recommend youpurchase this
book for yourself and your team members. We will refer to this book
during the session(purchase is not required).
www.salesforce.com/behindthecloud
11. Read Complete B2B Online Marketing by Maura Ginty &
Lauren Vaccarello with William Leake Understanding B2B Online
Marketing Building a B2B Brand Online Search Engine Optimization
Using Paid Online Media Optimizing with Metrics Conversion Rate
Optimization & Usability Managing Your Leads Integrating
Marketing with CRMLauren Vaccarello is a contributor to the APP
Academy. Lauren is the Senior Director of Online Marketing
atSalesforce.com where she focuses on developing cross-channel
strategies that bridge the gap betweenawareness and
demand-generation. Find the book at
12. Follow us on Twitter @partnerforce Announcements Webinar
Replays Release Updates Dreamforce Alerts Program Changes Partner
News New Resources http://www.twitter.com/partnerforce
13. Pre-Session Checklist Bring Your Own Laptop or Tablet (wifi
available) Review the APP Academy (Online) before attending *Tip:
Share these links with other team members
http://p.force.com/appacademy http://p.force.com/marketing Read
Behind the Cloud and Complete B2B Online Marketing Follow us on
Twitter @partnerforce Be prepared to discuss: (1) your company
marketing strategy (2) your plan for next steps (3) the roles you
have in place to support those plans (4) the metrics you are using
to guide and manage your business
14. Frequently Asked QuestionsHow much does the program
cost?This program (valued at $2000 USD) is free to membersof our
AppExchange Partner Program. Meals are provided.You are responsible
for transportation & lodging.Can I bring a colleague who was
not pre-registered?Yes, but please notify us in advance of anyone
who would like to attend. Only pre-registered partners will
haveaccess.Are purchasing the recommended resources required for
the session?No. It is not our intention to sell books, but many of
our partners have found these resources to be helpful, whichis why
we recommend them.Can I have a copy of the slides from the
session?Some of the slides are proprietary and cannot be shared.
However, many of our modules will be added to thetrain-the-trainer
materials in the APP Academy.http://p.force.com/appacademyIf I need
directions, have an issue, whom should I contact?Contact John
Richter at [email protected] or 415-572-0592 (mobile).