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Courageous corporate leaders have already spurred aggressive action toward identifying and valuing entirely new forms of costs and risks, and the optimistic ones have demonstrated their ability to find new ways to create and deliver social, environmental and economic value to their stakeholders beyond simply profit and margin growth. These leaders are successfully translating previously ignored negative or untapped positive economic, environmental and social impacts into new business performance metrics that ultimately tie back to successful business results.

The global Sustainable Brands community first convened, and remains at the forefront, of this New Metrics conversation. The latest advances in capturing the full range of social and environmental factors throughout the value chain are being identified by inspiring multi-national

brands, entrepreneurs and non-profit organizations coming together as a community to create and accelerate the shift to new norms. Being successful in the business environment of tomorrow means understanding how new metrics are designed, implemented and communicated effectively. The SB community will come together at New Metrics ’15 to discuss the latest advances and explore the increasingly sophisticated landscape of applications.

Moving in earnest toward a sustainable economy requires expanding the way business creates, quantifies and manages its risks and the value it delivers through the metrics it adopts. Join these progressive business leaders and help them shape the business metrics of the future together at New Metrics ’15. October 6th-8th, 2015 in Boston, MA.

Companies are quickly coming to understand that current economic models do not allow for the long term survival – of business, of the eco-systems used to fuel our economy, and worst case, of our species. The task now at hand is updating business models that enable social, economic and environmental resiliency in the 21st century and ensure our ability to thrive for the long term.

WHY NEW METRICS?

THE MACRO LANDSCAPE

• New principles for regenerative capitalism and organizational thriveability

• New analyses of wealth inequality and its staggering implications

• New UN Sustainable Development Goals and applicability for the private sector

• New thought leadership on measuring cultural and systems-change dimensions within companies

• New data on notable macro trends and risks

• New studies on the benefits of gender equality in leadership positions

• New insights on market mechanisms for addressing critical environmental and social risks

THREE KEY TOPICS WILL BE EXPLORED:THE CORPORATE LANDSCAPE

• New studies on the ROI of corporate sustainability and lessons in getting executive buy-in

• New practical tools for environmental and social P&L, as well as natural capital ROI and social ROI

• New frameworks for setting up Net Positive business models and measuring their success

• New analyses of the state of play in materiality assessment and integrated reporting

• New and maturing methodologies for setting science- and context-based goals

• New analyses and tools for end-to-end impact assessment in the supply chain

• New intelligence on the correlation between sustainability performance and brand strength

THE INVESTOR LANDSCAPE

• New guidance on corporate engagement on ESG issues for investors

• New links between sustainability performance and stock performance

• New research on the ROI of both public and private sustainable investing

• New developments in divestment and fossil-free campaigns

• New intelligence on green bonds and green bond indices by mainstream banks

• New tools for creating positive impact through long-term positions in 401k portfolios

• New players in sustainable investing across entirely new asset classes

FEATURED SPEAKERSSustainable Brands consistently delivers a world-class faculty of thought leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Speakers featured here provide only a glimpse of the complete program. Please view the online program for a complete list of speakers and program details.

JOHN FREY

Sustainable Innovation Technologist

HP

on sustainability as a sales differentiator

LUCIANA VILLANOVA

Sustainability Manager

Natura

on environmental and social P&L accounting

JASON JAYDirector, Sustainability Initiative

MIT Sloan

on a new ecosystem of tools for sustainability professionals

SOPHIA LEONORA MENDELSOHN

Head of Sustainability

JetBlue Airwayson the value of natural capital

SHEILA BONINI

CEO

The Sustainability Consortium

on end-to-end metrics and new tools

THOMAS ODENWALD

Senior Vice President

SAP

on trends in integrated reporting

FEATURED SPEAKERS

STEVEN ROCHLIN

Co-Founder & Senior Partner

IO Sustainability

on the ROI of corporate sustainability

DARA O’ROURKE

Co-Founder & Chief

Sustainability Officer

GoodGuide

on crucial product-level metrics

SARA NEWMARK

Director of Sustainability

New Chapter, Inc.

on application of multiple capital accounting

ZOE LE GRAND

Principal Sustainability Advisor

Forum for the Future

on Net Positive models

RALPH THURM

Co-Author

A Leader’s Guide to ThriveAbility

on reinventing organizations for the next economy

BOB WILLARD

Sustainability Author and Speaker

Sustainability Advantage

on the Future-Fit Business framework

CONVENIENTLY LOCATED IN BOSTONLocated along the Boston riverfront and just down the street, the Royal Sonesta Hotel brings the SB community together from October 6th to 8th for inspiring plenary sessions, collaborative afternoon breakout sessions and valuable networking opportunities.

WHO SHOULD ATTEND #NEWMETRICS?

FORWARD-LOOKING EXECUTIVES willing to discover how to apply new macro-trend indicators, how much

to worry about key emerging issues, and how to prioritize actions toward

future-proofing their companies

SUSTAINABILITY TEAMS trying to determine what goals to set, how to measure success, how

to create state-of-the-art integrated reports, and how to demonstrate

the benefits of sustainability initiatives to senior executives and

the rest of the organization

SUPPLY CHAIN MANAGERS looking to equip themselves with the

latest and most effective approaches to tracking the full spectrum of upstream

risks and impacts, with as much attention devoted to social issues as to

environmental ones

FINANCIAL ANALYSTS AND INVESTORS

struggling to make sense of a variety of corporate reporting

standards, a sea of ESG performance ratings and rankings,

and an exploding ecosystem of relevant data analyses

HR PROFESSIONALS interested in analyzing human

capital more accurately and turning sustainable practices into organizational norms through new forms of recruiting, compensation, training and overall engagement

IT EXECUTIVES AND DATA MANAGEMENT SPECIALISTS

curious to learn about new solutions for effective mining, visualization and

interpretation of complex sustainability data, along with opportunities

presented by the nascent personal data economy

BRAND STRATEGISTS AND COMMUNICATION EXPERTS in search of new intelligence on

the evolution of metrics for trust, reputation and ‘green’ brand value, on a quest to embedding purpose

more deeply into their brands

PRODUCT-LEVEL INNOVATORS AND DESIGNERS

in need of evidence for the value of sustainability- driven optimization of materials, as well as new tools

for embedding crucial sustainability considerations at the front end of

the innovation process

New Metrics brings a diverse group of forward-thinking leaders to the table and includes everyone from sustainability teams, financial analysts and supply chain managers to IT execs and brand strategists alike, who all gather with one common purpose; to uncover new ways to report and measure the success of sustainability practices. Each year, the Sustainable

WHO ATTENDS #NEWMETRICS CONFERENCES?

Brands community continues to grow, attracting professionals from a diverse and exceptional collection of large multinational corporations, NGOs, startups, academia, investors, and government agencies, all of which will be present at New Metrics ‘15.

www.NewMetrics15.com

© Sustainable Brands, 2015

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