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Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.

NE League of Municipalities Sept. 2012

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Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.

Let's Talk About Broadband – Results from UNL Broadband Survey

2012 League of Municipalities Fall Conference

Presented by Becky Vogt and Charlotte NarjesUNL Center for Applied Innovation

About the Nebraska Broadband Initiative

Broadband is a foundation for economic growth, job creation, global competitiveness and

a better way of life.

broadband.nebraska.gov

Goals of this initiative include: Increase adoption and utilization of broadband Develop regional broadband plans Increase understanding of importance of broadband

as a foundation of economic growth

League Broadband Survey Insight - how city governments are using technology Identify barriers in adopting broadband Help identify educational opportunities to better

utilize Establish benchmarks Perceptions of how community is utilizing broadband

League Broadband Survey Online survey distributed to 362 members via email

144 responses (40% response rate) Paper survey mailed to 22 members

1 response

Population of Area Served

Under 1,000

Between 1,000 and 2,499

Between 2,500 and 4,999

Between 5,000 and 9,999

Between 10,000 and 19,999

Between 20,000 and 99,999

0 10 20 30 40 50 60 70

63

20

6

8

1

2

TECHNOLOGY USE

Have Website

Under 1,000

Between 1,000 and 4,999

5,000 or more

0% 20% 40% 60% 80% 100%

56

90

92

41

10

8

3

YesNoDon't know

Satisfaction with Website

N/A

Very satisfied

Somewhat satisfied

Neither

Somewhat dissatisfied

Very dissatisfied

0 5 10 15 20 25 30 35 40

36

15

22

9

13

4

Majority want to see improvement or are improving (82%). Areas would like to see strengthened –

Content Maintenance Technical support –

Ability to update User friendly updates

Comments about Website

64 individual comments re the websitewith 85 themes tracked (a person may have shared more than one topic area)

We hired out to have the website rebuilt. We went active and it still isn't finished…information and options I want to see added.

Better website, with tools to take payment and easily update Clerk doing the work on her own time and at her own expense.

Not properly trained on how to change information and add information.

It is not user friendly...office staff cannot update it. We cannot add information on a regular basis, like agendas, minutes, ordinances, etc.

Our community has a website. I don't have time to manage one.

Sample of Comments -

Social Media Tools Used

None

Facebook

Twitter

YouTube

Flickr

Blogs

LinkedIn

Other

0 10 20 30 40 50 60 70 80

73

23

6

2

1

2

1

5

Social Media Use by Community Size

NoneFacebook

TwitterYouTube

FlickrBlogs

LinkedInOther

0 10 20 30 40 50 60 70 80 9082

13

22

2

3

5541

10

33

10

5833

2588

8

5,000 or more Between 1,000 and 4,999Under 1,000

Satisfaction with Internet Connection Speeds

Upload speeds 76% fast enough 15% average, but not quite fast enoughDownload speeds 80% fast enough 12% average, but not quite fast enough

Challenges to Moving City Government Services to Internet

Ability to accept payment by credit card

Funding to implement

Available staff

Inability to keep upgrading new technology

0 5 10 15 20 25 30 35 40 45 50

46

39

37

33

% answering large challenge

Challenges by Community SizeUnder 1,000 Ability to accept

payments by credit card (56%)

Inability to keep upgrading new technology (40%)

Funding to implement (40%)

1,000 - 4,999 5,000 or more Available staff

(50%) Funding to

implement (39%) Inability to keep

upgrading new technology (35%)

Funding to implement (42%)

Ability to accept payments by credit card (36%)

Available staff (25%)

% answering large challenge

Frequency of Replacing Computer

Every two years

Every three years

Every four years

Every five years

Don't know

Less often

0 5 10 15 20 25 30 35

3

10

14

25

17

31

Annual Budget for Information Technology

$0 - $499

$500 - $1,000

$1,001 - $4,999

$5,000 or more

0 5 10 15 20 25 30

20

29

26

25

Information Technology Support Provider

Local IT company

Employee hired for IT

Employee with other responsibilities

Other

0 10 20 30 40 50 60

52

3

23

23

What Will Help Drive Utilization? Adoption (52.8%)

Education Resources – time/people Return on investment Software Updates (including paying bills)

Availability (6.9%) 55% desire more

Affordability (20.8%) Unsure (11.1%)

66 individual comments with 72 total comments (some individuals identified

more than one theme).

Additional staff to help with work load and then also budget concerns to help pay for that position

High speed internet access at affordable cost Funds needed in order to retain updated technology.

Better uninterrupted internet service.Better bandwidth and better technical assistance.

We need to identify what technologies are cost effective and beneficial to our processes.

Sample of Comments -

PERCEPTIONS OF TECHNOLOGY IN COMMUNITY

Economic Development Plan Currently or Will Be Incorporating Broadband

9% of total respondents 3% population under 1,000 14% population between 1,000 and 4,999 25% population of 5,000 or more

Perceived Effectiveness of Broadband Utilization in Community

Attracting businesses

Attracting employees/residents

Improving access to health care

Encouraging citizen involvement

Increasing quality of life

0 10 20 30 40 50 60 70 80

15

15

13

13

15

8

7

5

30

7

27

27

23

54

27

25

33

33

75

33

5,000 or more Between 1,000 and 4,999Under 1,000 All members

Belief that Access to High-Speed Internet Services is Accomplishing Various Items

Staying in touch with family/friends (93%) Accessing financial services (82%) Reaching higher education levels (79%) Getting health information (72%) Community and emergency alerts (72%) Finding a better job (70%) Improving job skills/professional development (68%) Starting a home-based business (58%) Transitioning to a new industry or profession (57%)

Perceived Adequacy of Internet Services

Your organization

Households in community

Businesses in community

Attracting new residents

Future generations

0 10 20 30 40 50 60

59

47

44

24

26

49

43

41

32

34

Five years from now Currently

% answering very adequate

Familiarity with Internet Service Needs

Current businesses

Businesses trying to recruit

Teleworkers

New employees

Younger population

0 2 4 6 8 10 12 14 16 188

4

5

2

5

6

3

3

2

2

11

4

4

4

7

8

8

17

17

5,000 or more 1,000 - 4,999 Under 1,000 All

% answering very familiar

Most Economic Benefits to Business in Late Adoption Applications

Source: Strategic Networks Group – sngroup.com/research-library/

Fast/early adoption Access governmentElectronic document transferAccessing collaborative toolsResearch by staffWebsiteTeleworking

Late Adoption Selling goods and servicesRich media or service creationDeliver services and contextSocial networking

Familiarity with Internet Offerings and Services

Bandwidth speed

Price

Types of services available

Support

Interest in local ED

0 5 10 15 20 25 30 35 40 45 5017

19

23

18

12

14

18

19

17

8

7

15

26

15

19

50

33

42

25

17

5,000 or more 1,000 - 4,999 Under 1,000 All

% answering very familiar

Where Can I Find What is Available?

broadband.nebraska.gov

Priority Areas Adoption (27.3%)

Education Update website

Availability (34.1%) Affordability (13.6%) Not a priority (25%)

Best Practices –- Setting Priorities

Updating the website ability to pay utilitiy bills on-line more items available on the website

Better supply technology. Better education on how to use it. More education on its potential benefits.

Money, Trained service professionals , Human resource – staffing

Our IT budget is less than 1/2 percent of operating budget.

Fiber Optic Accessibility, Fiber Optic Accessibility, & Fiber Optic Accessibility

Questions on Survey Results?

Let’s Talk….Your Insights

When you think of your community government office what do you believe are the greatest opportunities to utilize high speed Internet to achieve economic growth/ sustainability?

Let’s Talk….Your Insights

What challenges/barriers do you believe need to be overcome before broadband is widely adopted?

Let’s Talk….Your Insights

Any words of advice on how to increase broadband utilization and adoption within your region?

Let’s Talk….Your Insights

What are some things you would like to see the League do in the area of technology and broadband?

Let’s Talk….Your Insights

What goals would like to see included in the broadband plan around economic development?

Let’s Talk….Your Insights

Any suggestions for the broadband planning efforts?

Contact Information Charlotte Narjes [email protected] Becky Vogt [email protected]

http://broadband.nebraska.gov