Case StudyCase Study

MORE Magazine:MORE Magazine:Hold It!Hold It!

Agency:Agency: Meredith Corporation Meredith Corporation

Execution:Execution: Attack! Attack!

Project Objective:Strength In Numbers

MORE Magazine wanted to celebrate and generate interest in their October 2008 issue, featuring cover-lady Michelle Obama.

Winning Strategy:Everyone Stops for the First Lady

• We gathered 105 Attack! brand agents in Downtown Chicago last October 2008 to stage a “HOLD IT!” stunt for More Magazine

• All participants incorporated a copy of the issue on their person and completely froze in various “street commuter” positions for a full five minutes

• Passersby’s expressed interest and intrigue as they walked and weaved through the mass of More readers

• Strategically placed photographers and videographers were on-hand to capture the stunt, and, as an added benefit, the event video has been viewed on YouTube over 4,000 times

Testimonials• "Attack! helped us pull together a last-minute, guerrilla stunt that

required lots of staff, coordination and on-location filming and shooting. It was a huge hit. People on the street stopped, stared and engaged and the video lives on via You Tube -- thousands of views and counting. I'm so happy we were referred to Attack!" - Mariela Azcuy, Senior Associate Director of PR, Ladies' Home Journal, More and Siempre Mujer Magazines, Meredith Corp

To view full video of the event, please visit:

http://www.attackmarketing.net/attack-freezemob.php

Photos

About Attack! Marketing •Attack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences

• At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media

•Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands

•Recognized within our industry for delivering the best in staffing, training, and 24-hour customer support

Let us know how we can be your agent on the inside™.

For general inquiries, please write to us at info@attackmarketing.net or call us toll free at: 866.944.ATTK(2885)