Mobile Trends in 2013

Richard Beck

Mobile Trends in 2013Tuesday, 12 February, 13

Tuesday, 12 February, 13

Tuesday, 12 February, 13

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Retail

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Showrooming

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Do you use your mobile device while shopping in a store?

Source: JiWire, Q3 2012

64%

2011 2012

85%growth

Yes No

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Comparis

on

shopped

Searched fo

r

product r

eviews

Searched fo

r

coupons

Obtained pro

duct

inform

ation

Purchased on m

obile

while in

-store

Searched fo

r a fri

end’s

recom

mendatio

n

None of the above

Which of the following have you done on your mobile device while shopping in a store?

Source: JiWire, Q3 2012

45% 49%

37%41%

27% 28%

19%26%

15% 19%

7% 10%

27%

16%

Q4 2011

Q3 2012

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Mobile Cash Desk

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The Future of Retail

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In Store At a Desk AnywhereTuesday, 12 February, 13

In Store At a Desk Anywhere

Multichannel Relationships

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In Store At a Desk Anywhere

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In Store At a Desk Anywhere

Improved Experience

More InformationNo Cash desk

Better Informed RepsCapture Showroomers

Target OffersEndless Isle

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Passbook

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What is Passbook?

Tuesday, 12 February, 13

What is Passbook?

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Why Passbook?

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Why Not NFC?

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Passbook Opportunities

•Store Cards

•Discount Coupons

•Location-Based Marketing

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Try Passbook

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Passbook On Android

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Application Design Trends

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hallmarks of modern UI graphic design style are

(almost) never used in good print graphic design... If you

want to see the future of software UI design, look to the history of print design.

John Gruber

Tuesday, 12 February, 13

End of Skeuomorphism?

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Towards Minimalism

feedly twitterific 5 Letterpress

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One iPad to rule them all

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Market Share in 2013

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Q4 US Market Share

-2%

13.5%

29%

44.5%

60%

Android iPhone BlackBerry Microsoft Symbian

0%

-0%-2%

2%1% 1%3%

6%

36%

53%

MarketShare Change

Source: comScoreTuesday, 12 February, 13

Q4 US Sales ShareSource: Carriers

84%

55%

72% saleswere iPhones

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Worldwide Market ShareSource: Venturebeat

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>3 1

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Worldwide UsageSource: NetApplications

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Who to Develop For?

Tuesday, 12 February, 13

Thank You!

digital-possibilities.com

@digitalPoss

passbook.digital-possibilities.com

Tuesday, 12 February, 13