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This is Luk Smeyers' (iNostix) presentation at the Academy of Management Annual Meeting in Montreal, August 2010, together with Dave Ulrich
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The Global Downturn: Emerging HR Best Prac;ces and Capabili;es,
Global HR Best Prac0ces
POWERFUL WORKFORCE ANALYTICS
Academy of Management, Annual Mee0ng 2010,
Luk Smeyers, PDW #33, submission 16148
How the crisis has changed the future of work
(Europe)
POWERFUL WORKFORCE ANALYTICS
Academy of Management, Annual Mee0ng 2010,
Luk Smeyers, PDW #33, submission 16148
Alterna(ve (tle
Agenda
Background presenter
Turbulent (mes and HR
The future of work
3 recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
iNos(x background:
POWERFUL WORKFORCE ANALYTICS
Suppor(ng organiza(ons & consultants by developing & scien(cally valida(ng HRM & HC diagnos(c instruments and
research methodologies.
Star;ng point: Phd research of Jeroen DelmoCe (2008)
(Research Centre for Organisa;on Studies, K.U.Leuven): Evalua'ng the HR func'on: empirical studies on HRM architecture and
HRM system strength.
3 iNos(x Focus-Areas
POWERFUL WORKFORCE ANALYTICS
1. Quan(fying the eec(veness
of the HR func(on
2. Quan(fy the value & business impact of
Human Capital investments
3. Drive cost saving opportuni(es
with predic(ng Human Capital Outcomes
Experience: >25 year as interna;onal HR execu;ve in several Fortune 500 companies (Pepsi, Starbucks, Nielsen).
Un;ll 2007 Senior Vice President HR Europe with the worlds biggest FMGC marke;ng-consultancy Nielsen (VNU).
Educa;on: Social & Labour Science (Antwerp) Ashridge Business School (London) in General Management INSEAD (Paris), Master in Clinical Organisa;on Psychology.
Bio Luk Smeyers
POWERFUL WORKFORCE ANALYTICS
Agenda
Background presentor
Turbulent (mes and HR
The future of work
3 recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
copyright NVP/iNos;x
Turbulent (mes have empowered HR!
Turbulent ;mes!
86% of respondents is involved in organiza;on change
restructuring/reduc;ons in force social conict
And28,3% conrms stronger HR business involvement!
Source: iNos;x/NVP Survey, Nov. 2009, the Netherlands POWERFUL WORKFORCE ANALYTICS
POWERFUL WORKFORCE ANALYTICS
HR during the crisis
Cu]ng back in a reac(ve modetop 5
Recruitment (69%) Company events (54%) Bonus payments (based on company performance) (45%) Individual (34%) & func(onal training (33%) Temporary (43%) & full-(me employees (34%)
Source: Boston Consul;ng Group Survey, Europe, 2009 3.400 HR & Execu;ves, all EU countries
Agenda
Background presentor
Turbulent (mes and HR
The future of work
3 recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
POWERFUL WORKFORCE ANALYTICS
For employers the challenges will be much harder!
A short warm-up
POWERFUL WORKFORCE ANALYTICS
As the global economy moves toward recovery, companies face some tough challenges and complex choices about how best to retool for growth.
(TowersWatson)
A dierent set of ques;ons is emerging. Have organiza;ons cut too far too fast beyond fat and into muscle? If so, have they inadvertently slowed a fast return to growth? How easily can they correct course and close emerging gaps
in capacity and capability? (TowersWatson)
86% of millennials would consider leaving an employer whose behaviour no longer met their corporate responsibility expecta;ons. (Millenials at Work)
Europe is expected to undergo a popula;on decline to an extent that has not been seen since the Black Death!
(Alf Gransson, President and CEO, Securitas, Sweden).
Agenda
Background presentor
Turbulent (mes and HR
The future of work
3 Recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
3 recurring themes in Europe
POWERFUL WORKFORCE ANALYTICS
3
1. Resources/Availability/Reten(on: the badle to retain/hire talent will be intensely fought
2. Employee expecta(ons: will be far greater in the coming years
3. Globaliza(on/Reversed Globaliza(on: organiza(ons will face these challenges against an even more complex global/local (and Euro) markets
Theme 1: Resources/Availability/Reten(on
challenges
POWERFUL WORKFORCE ANALYTICS
1. 1. Restore trust/Employee Engagement 2. Rethink Talent Management 3. Monitor impact of demographic evolu(on/
Ini(ate Strategic Workforce Planning
4. Ini(ate Employer Branding Research
5. Understand inuence of Social Networks
6. Targeted investment in Training & Development
POWERFUL WORKFORCE ANALYTICS
97% of CEOs said that having access to talent and key skills was the most cri;cal factor for their long-term
business strategy.
(PwCs 13th annual global CEO survey, 2010)
Theme 2: Far greater employee expecta(ons
POWERFUL WORKFORCE ANALYTICS
2. 1. Master Smart working/organiza(on innova(on 2. Manage the blurring line private/work
3. Dare to care: far greater transparency, CSR, compliance, sustainability, green (zero tolerance?)
4. Rethink pay: exibility, individual customiza(on, fairness, transparancy
The exible working in the Netherlands* (t workforce = t business)
POWERFUL WORKFORCE ANALYTICS
1. Produc(vity: +14%
2. Key driver to stay: 90%
3. Cost reduc(on/FTE: -5 to -10%
4. Illness rate amongst ex workers: 4,2 to 2,5%
5. Engagement levels: +10 to +30%
*Virtual oce/Home oce
POWERFUL WORKFORCE ANALYTICS
Taken as a whole, you can see that our commitment to corporate responsibility supports our sustainable employee
engagement policy, which, in turn, is cri;cal to the customer rela;onship that is the basis of our year-end results. It all hangs together.
Stephen Green, Group Chairman, HSBC Holdings plc, UK
Theme 3: Globaliza(on/Reversed Globaliza(on
POWERFUL WORKFORCE ANALYTICS
3. 1. Collabora(ve work, network structures, global teams
2. Resul(ng in more autonomy, from hours worked to performance & results
3. Job deni(on: broader, generalized, independent
4. Global standards, local customiza(on
5. Reversed globaliza(on: protec(onist policies began to rebuild barriers to free movement of people
POWERFUL WORKFORCE ANALYTICS
REN Jianxin, President, #1 China Na;onal Chemical Corpora;on
(ChemChina), China
We see many enterprises around the world cuxng jobs because of the nancial crisis, and
we work with leading human resource consultancies to recruit more Western
professionals.
Agenda
Background presentor
Turbulent (mes and HR
The future of work
3 recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
Is Europe any dierent from the rest?
POWERFUL WORKFORCE ANALYTICS
3
1. More complex: countries, languages, legisla(ons, dierent speed of development/recovery,
2. Unica(on AND protec(onism: European union versus local poli(cs
3. Demographics: Europe/US versus Asia/La(n-America
4. HR Analy(cs - Evidence based HR: Europe/Asia lagging far behind US/UK
Requires tailor-made approach from HR!
Agenda
Background presentor
Turbulent (mes and HR
The future of work
3 recurring themes
Is Europe any dierent from the rest?
Is HR t for the future?
POWERFUL WORKFORCE ANALYTICS
HR t for the future?
Resources, Availability, Reten(on
Employee expecta(ons
Globaliza(on, Reversed
globaliza(on
POWERFUL WORKFORCE ANALYTICS
Doel
POWERFUL WORKFORCE ANALYTICS
Aser the turbulence: HR needs to
harden up! become data-driven! more science into management! become more externally focused!
customers & markets social - economical - nancial trends
Thanks!
Contact: luk.smeyers@inos;x.com
jeroen.delmoCe@inos;x.com www.inos;x.com
LinkedIn with us: www.linkedin.com/in/luksmeyers
www.linkedin.com/in/jeroendelmoCe
POWERFUL WORKFORCE ANALYTICS