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APA Digital Breakfast Digital trends moving into 2012 IAB James Whatley, 6 th December 2011

APA Digital Breakfast: Digital Trends for 2012

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Page 1: APA Digital Breakfast: Digital Trends for 2012

APA Digital BreakfastDigital trends moving into 2012

IABJames Whatley, 6th December 2011

Page 2: APA Digital Breakfast: Digital Trends for 2012

SOCIAL MEDIASOCIAL MEDIA

Page 3: APA Digital Breakfast: Digital Trends for 2012

ROIROI

Page 4: APA Digital Breakfast: Digital Trends for 2012

“To be completely up front about it: there is no ROI for any social media programme.

However, there is definitely provable ROI for social media progammes that are setup to do something.

It’s about setting a clear objective.”

“To be completely up front about it: there is no ROI for any social media programme.

However, there is definitely provable ROI for social media progammes that are setup to do something.

It’s about setting a clear objective.”

Page 5: APA Digital Breakfast: Digital Trends for 2012

What is your objective?

What is your objective?

Page 6: APA Digital Breakfast: Digital Trends for 2012

What is your (measureable)

objective?

What is your (measureable)

objective?

Page 7: APA Digital Breakfast: Digital Trends for 2012

“To be completely up front about it: there is no ROI for any social media programme.

However, there is definitely provable ROI for social media progammes that are setup to do something.

It’s about setting a clear objective.”

“To be completely up front about it: there is no ROI for any social media programme.

However, there is definitely provable ROI for social media progammes that are setup to do something.

It’s about setting a clear objective.”

Page 8: APA Digital Breakfast: Digital Trends for 2012

DataData

Page 9: APA Digital Breakfast: Digital Trends for 2012

The Internet of Things

The Internet of Things

Page 10: APA Digital Breakfast: Digital Trends for 2012

The Internet of Things

The Internet of Things

The Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure

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INTEGRATIONINTEGRATION

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INTEGRATIONINTEGRATION

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QR CODESQR CODES

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NFC(near-field communication)

NFC(near-field communication)

Page 19: APA Digital Breakfast: Digital Trends for 2012

££

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SOCIAL MEDIA

Page 23: APA Digital Breakfast: Digital Trends for 2012

NFCNFC

Page 24: APA Digital Breakfast: Digital Trends for 2012

Digital Trends for 2012

-Data

Digital Trends for 2012

-Data

Page 25: APA Digital Breakfast: Digital Trends for 2012

Digital Trends for 2012

-Data-Integration

Digital Trends for 2012

-Data-Integration

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Digital Trends for 2012

-Data-Integration-NFC

Digital Trends for 2012

-Data-Integration-NFC

Page 27: APA Digital Breakfast: Digital Trends for 2012

Thank youJames Whatley / @[email protected]