Republic of Social Media

of MyanmarKEY STUDIES - ENGAGEMENT

Blink (Public Relations & Digital Marketing Agency)

Transformation

LandscapeINVASION OF SOCIAL MEDIA

IN MYANMAR

Encore Engagement – Consumer Brands

Source - Socialbakers

Facebook Servers would have been upgraded for

Traffic rates - In Myanmar these years

Coca-Cola

Source: Socialbakers

Coca-Cola Myanmar

Highest Post Engagement – 9.5K LIKES

Highest Post Comments – 590

Highest Post Shares – 2500 Shares

Average Engagement Per Post – 80-100 LIKES

Lowest Engagement Per post – 3 LIKES

Average Comments Per post – 20-30 Comments

Lowest Comments Per post – 1 comment

Hate Speech – Less than 5% of Total Engagement

Huawei Device

Huawei Device Myanmar

Highest Post Engagement – 4K LIKES

Highest Post Comments – 4K

Highest Post Shares – 3500 Shares

Average Engagement Per Post – 200 LIKES

Lowest Engagement Per post – 20 LIKES

Average Comments Per post – 20-30 Comments

Lowest Comments Per post – 3 comment

Hate Speech – 30%-40%of Total Engagement

Social Media Vs

BTL, ATLPREPARE FOR IMPACT -

MAYDAY

Research Firms sayMedium 2000-2010 2012-2013 Future

Television

•2 Nationwide channels

•Pay TV channels

•1 new FTA channel with

limited coverage

•2 Nationwide channels

•More Pay TV channels

•4 FTA channels cover key

cities

More TV channels (both FTA and pay TV)More program and content varietyLonger transmission hours

RadioMyanmar Radio7 FM Stations

National Radio7 FM Stations

More FM radio stations with wider content

Newspapers4 National2 Regional

9 National3 Regional

More private owned newspapers

Magazines 50 titles 130+ titles More new titles will come out and competition will be tough. Journals 60 titles 200+ titles

SMS -- Available Widely available

Internet -- Available

Faster and more accessibleOnline media will com in the media landcapeSocial Media more popular

Source: MMRD

Global Research Firms say

Source: TNS & Myanmar Consumer Overview 2014

“

”Beautiful Startups (Myanmar)

STARTUP MYANMAR (AKA) TECH STARTUP MYANMAR

Angel.co/Myanmar Shows (10) Startups in Myanmar – really Startup in dictionary of Myanmar called - TechStartup

What’s going on

with Startup in

Myanmar?

- (Investors)

DO YOU MEAN: TECHSTARTUP?

Startup Noti

Source: angle.co/Myanmar

Startup Noti (5 Factors Basis)

Myanmar B2B Management (Magazine)

Startup

2013 – Magazine Startup

Social Media Friendly

- 120,760 Facebook LIKES

- 9K Talking About

- 50-100 Average Post LIKES

- Average 3-4 posts per day

- 50 Shares on Average

- 5 Discussion Comments

per post on Average

Sustainability

- Exciting Massive Event

- Hub Myanmar Media

- President’s Advisor in the

Team

- Power of Media Freedom

- Followers

“

”

Keep Calm & Welcome The

Republic of Social Media of

Myanmar

- THE STATE OF SOCIAL MEDIA – MEANWHILE IN MYANMAR

Thank You.

info@theblinkagency.com