Blink Review

7/24/2019 Blink Review

1/23

Book Review

BLINK


2/23

Malcolm Gladwell has been a staff writer with TheNew Yorker magazinesince 1!

"#he #i$$in% &oint' (ow Little #hin%s Make a Bi%)ifference*+ ,-.../

+Blink' #he &ower of #hinkin% 0ithot #hinkin%+

,-..2/

3 +Malcolm Gladwell stor4+ is an idea5driven

narrative* one focsed on the mndane rather thanthe bi6arre7 It takes 4o on a 8orne4 in and ot ofresearch thro%h $ersonal* social* and historicalmoments* trans$orts 4o to a $lace 4o didn9t know4o were %oin% to end $* and chan%es the wa4 4o

think abot an idea7


3/23

It9s a book abot ra$id co%nition* abot the kind

of thinkin% that ha$$ens in a blink of an e4e7

0hen 4o meet someone for the first time* or

walk into a hose 4o are thinkin% of b4in%*4or mind takes abot two seconds to 8m$ to a

series of conclsions7

+Blink+ is a book abot those two seconds


4/23

,1/ )ecisions made ver4 :ickl4 can be

ever4 bit as %ood as decisions made

catiosl4 and deliberatel4


5/23

,-/ ;r nconscios is a $owerfl force7 Bt itsfallible7 Its not alwa4s that we alwa4s %et the

+instant trth+ of the sitation 7 It can be thrown off*distracted* and disabled7


6/23

,>/ #o convince 4o that sna$ 8d%ments

and first im$ressions can be edcated andcontrolled7 3s we can teach orselves to

think lo%icall4 and deliberatel4* we can

also teach orselves to make better sna$

8d%ments7


7/23

+ra$id co%nition" ? "


8/23

Great decision5makers aren9t those who

$rocess the most information or s$end the

most time deliberatin%* bt those who

have $erfected the art of thin slicin%9 C

knowin% the ver4 few thin%s that matter7+


9/23

#hinkin%9 %ets $remim attentionD bt don9t

discont the nconscios* on that score*

becase it is +a $owerfl force+* tho%h fallible

owin% to distractions7


10/23

Er%alit4 is a virte in decision5makin%* and soless is more97

)on9t* therefore* overload the decision5makers

with information* becase the49d find it to%h to$ick $ the si%natre9 or $attern7

+#o be a sccessfl decision maker* we have to

edit7+ #hat ha$$ens nconsciosl4* even as 4otime5slice and reco%nise $atterns and make:ick 8d%ments7


11/23

#heor4 of thin slicin%

"#hin slicin%+ refers to the abilit4 of or

nconscios to find the $atterns in sitations and

behaviors based on the ver4 narrow slices of

eA$erience7


12/23

when we lea$ to a decision or have a hnch 7

It9s siftin% thro%h the sitation in front of s *

throwin% ot all that9s irrelevant while we 6ero in

on what reall4 matters7 3nd the trth is that ornconscios is reall4 %ood at this* to the $oint

where thin5slicin% often delivers a better answer

than more deliberate and eAhastive wa4s of

thinkin%7


13/23

If 4o are %iven too man4 choices* if 4o

are forced to consider mch more than

4or nconscios is comfortable with* 4o

%et $aral46ed7


14/23


15/23

niversit4 of Iowa ' card %ame

0e have some eA$erience770e think them thro%h 777 0e develo$ a theor4 77 and

then we $t two and two to%ether777

#hat9s the wa4 learnin% works7 lo%ical definitive77 took

H. cards77 slow and re:ires lot of information7

nconscios is ick * smart7 &roblem7 it o$erates

entirel4 below the srface of consciosnesssends the messa%e thro%h indirect channels7


16/23

3da$tive nconsciosness

#he onl4 wa4 that hman bein%s have srvived ass$ecies for as lon% is that we9ve develo$ed anotherkind of decision makin% a$$arats that9s ca$able ofmakin% ver4 :ick 8d%ments based on ver4 littleinformation77


17/23

+#he mind o$erates most efficientl4 be rele%atin% a

%ood deal of hi%h level* so$histicated thinkin% to

the nconscios7 #he ada$tive nconscios

does an eAcellent 8ob of si6in% $ the world*warnin% $eo$le of dan%er* settin% %oals* and

initiatin% action in a so$histicated and efficient

manner7 0e to%%le back and forth between or

conscios and nconscios modes of thinkin% *de$endin% on the sitation7 +


18/23

0e are innatel4 ss$icios of ra$id co%nition 7

0e live in a world that assmes that :alit4 of adecision is directl4 related to the time and effort thatwent into makin% it 7 0hen doctors are faced with

difficlt dia%nosis* the4 order for more tests* and whenwe are ncertain abot what we hear * we ask for asecond o$inion7

we believe that we are alwa4s better off %atherin% asmch information as $ossible and s$endin% as mchtime as $ossible in deliberation7 we reall4 onl4 trstconscios decision makin%7


19/23

Gettin% to the bottom of the :estion of

how %ood a $rodct is re:ires a more

searchin% eA$loration of the intricacies of

or sna$ 8d%ments7


20/23


21/23

#estin% a $rodct havin% minor variations

on the $rodct that the4 have seen

before77 and the ideas that are trl4

revoltionar4 is another matter 7

#he first im$ressions of their consmers

need inter$retation555

MR $rovides certaint455 a score *a

$rediction 5 a nmber*


22/23

Im$rovisation isnt random and chaotic7 it is an art form%overned b4 a series of rles7 Basketball* intricate* hi%hs$eed %ame filled with s$lit 5second decisions *s$ontaneos

Bt thats $ossible onl4 when ever4one first en%a%es inhors of re$etitive and strctred $ractice7

and a%rees to $la4 a carefll4 defined role on the cort7

(ow %ood $eo$le9s decision are nder the fast movin% *hi%h stress conditions of ra$id co%nition is a fnction oftrainin% and rles and rehearsal77


23/23

verbal overshadowin%

left $art think in words ri%ht think in %ra$hics

when 4o start becomin% reflective abot the$rocess * it ndermines 4or abilit4 7

;ne loses the flow* there are certain flid * intitive *

non verbal kinds of eA$erience that are vlnerable tothis $rocess7 3s hman bein%s * we have incredibleabilities of insi%ht and instinct* bt the4 are fra%ile7 Its

a flickerin% candle * and now a li%htblb

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Blink Review