Mobile Marketing Ideas opportunities and possibilities

Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

User Registration:Mobile campaigns can be designed to build a clean database of users in support of brand, cause, or any other campaign

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Transaction Authorization:Transaction authorization is one of the key element of online transactions. The transaction authorization API offers secure service.

Lead Verification:It is critical for any online transaction to ensure accuracy of mobile numbers to streamline sales closure. The mobile lead verification process offers the same.

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Customer Support:The customer support offering manages customer support requests and patches the call with the respective representative and eliminate time on hold for customers.

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Customer Feedback:The customer feedback number is a virtual number which is included in all communication collaterals. The customer feedback number increase responses up to 10 times.

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Coupon Delivery:The emergence of ecommerce and mobile commerce has increased the importance of the mobile coupons. It deliver special offers and coupon codes through your SMS response.

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Cash on Delivery Verification:Cash on Delivery is one of the potent payment tool for ecommerce transaction. It is experienced that having a verified mobile number for all cash on delivery transactions helps decrease return orders.

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IVR-Based Engagement:IVR based campaigns are engaging in nature and it sustains the brand engagement process.

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Rural Activation:Indian rural landscape is media dark but has good mobile connectivity. Mobile campaigns with a simple missed call response creates viral in the rural India.

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Pledge Campaign:Mobile has been used in India to create viral pledge campaigns with a simple missed call response.

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Peer Referrals:The mobile referral campaigns allow customers to become brand ambassadors by referring friends. It is also used to generate awareness and opt-in database.

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Managed SMS Groups:The managed SMS groups are theme based groups which has opted-in subscribers. Promotional message can be sent to the opt-in number also include DND.

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Contests:Mobile can be effectively used to run and manage contests that allow all supporters to participate. Moreover, mobile offers to personalize the contest and increase level of engagement.

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Games based Contests:Mobile based games can run and manage contests that allow all supporters to participate. These contest are high on engagement value.

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Live Event Voting:Live events needs to increase the engagement quotient and are progressively using mobile for voting, quizzing, etc. Live event voting deliver special offers and coupon codes through your SMS response.

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Quiz Contests:Mobile quiz contest are progressively used by the brands for awareness and engagement campaigns.

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Opinion Polls:Mobile opinion polls manage customer support requests and eliminate time on hold for customers.

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Ratings:Mobile rating services evaluate performance of brand, services, or business and can be used as process review tool.

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Lead Generation: Mobile lead generation campaigns can have various formats with a number in all your ads and increase responses up to 10 times.

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Process Improvement: Mobile can effectively be used for the process improvement of any business function.

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Thanks!Braj Mohan Chaturvedi

chaturvedibraj@yahoo.com+91 9502421919

Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.