Mobile MarketingMobile Marketing

About UsAbout Us

�Founded in 2005 in Overland Park, KS

�Incorporated in early 2006

�ApTxt original product offering

�Member - Mobile Marketing Association

TerminologyTerminology

�SMS – short message service

�MMS – multimedia message service

�Standard SMS – no additional fees associated

�Premium SMS – additional fees billed to wireless account

�WAP – wireless access protocol (“mobile web”)�WAP – wireless access protocol (“mobile web”)

�Mobile App – downloaded “rich” client (“Citi Mobile”)

�Opt-In / Opt-Out - permission based marketing

�DRM – digital rights management (Ringtones)

�Mobile – simple the mobile phone number

�BlueTooth – wireless personal network communication

Mobile Universe Mobile Universe --WorldwideWorldwide

�Over 3 Billion Worldwide Subscribers

�Projected 3.9+ billion wireless �Projected 3.9+ billion wireless subscribers by 2010 - 50% of the world's population( Bauer 2005)

�Today over 350 Billion text messages sent every month

Mobile Universe Mobile Universe ––US TodayUS Today

�Over 260 Million US Subscribers

�Over 15 billion text messages A MONTH in �Over 15 billion text messages A MONTH in the US (est. 30% are commercial)

�Mobile phone penetration is at 75% of the US population

Casting theCasting theBiggest Net!!!!Biggest Net!!!!SMS WAP Application Voice

Mobile Phones Capable of

97% 65% ↑ Download Req.

(low)100%

Mobile # YES NO Custom YESMobile # YES NO Custom YES

Ease of Use YES Variable Variable YESInteroperability with other mobile functions

WAP

Voice

Application

Limited SMS

Application

Custom No

COST $ $$ $$$ $

Summary of the Summary of the “Big Net” Story“Big Net” Story

�Track Customers via Mobile

�Integrated: voice, WAP and Applications

�Leverage Online and Offline Marketing�Leverage Online and Offline Marketing

�Connect anytime and anywhere

�Scales with any Campaign

�“Start the Conversation” Today

DemoDemo

�Text DEMO to 31622

�Mobile Web - wap.aptxt.com

SolutionSolution

1. SMS Service:•Unique Keyword per Property Text DEMO to 31622•Display on your marquee or other property signage•Provides Instant access to Properties Most Important Info

•Contact Info•Model Pricing/Availability•Community Features/Specifics•Community Features/Specifics•Address of Mobile Web Site

•Monthly Cost: $50•One Time Setup: Waived

2. Mobile Property Web Site:•Take most critical web information and make it available to the mobile web:

1.Community Information2.Model / Floor Plans: pricing, square footage, features3.Photos / Images – provide photos for the community, property and each floor plan if you like4.Contact Information

•Monthly Cost: $50•One Time Setup: $150

Online ManagementOnline Management

Kona Café: Online management and Reporting ToolOur Café provides you with the ability to manage a single property’s mobile message and content or manage a whole organizations properties. The following are some key features of our Café tool:

•Real Time Response Report (SMS)•Real Time Response Report (SMS)1. Mobile #2. Request3. Carrier4. Date & Time of Request5. Export to Excel/CSV

•SMS Content Manager:1. Change / Add / Remove any Menu Options to your Keyword2. Update the Message Response3. Send Broadcast Message to ALL Subscribers

Next StepsNext Steps

We can have a new property using SMS within 2-3 business days and a mobile web site deployed with in 7 business days.

Kona Interactive

�Tom Walls – President(913) 239-0750 x111

twalls@konainteractive.com