Embed Size (px)
Citation preview
Mobile MarketingThe Innovation Agency
What’s happening in relation to Mobile
Marketing at the moment?
Twitter Launches Offers in the US Twitter has launched a feature that enables advertisers to create in-store deals.
This can be share as a promoted tweet.
Users can redeem the promoted tweet in stores using a credit or debit card.
The advertiser can directly attribute the redemption to the Twitter. campaign.
The promotional offers may give users an incentive to store their card details within twitter, which means twitter may initiate its “Buy” Button onto the social network.
Twitter is working with multiple brands in the US to starting testing promotional offers during the festive season.
Miami International Airport Unveils Beacon Navigation App Miami International Airport has created an app aimed at enhancing traveler's experience
and allow the traveler to navigate the airport using Bluetooth beacon technology.
The app provides users with real time flight tracking data, guides to Miami airports parking, Shopping and dining and finally information on the passenger’s airline they are flying with.
The app has an “Around me” feature allowing travelers to locate facilities of the airport. App is available for both android and iOS, with both Spanish and English translations.
Miami Airport is also looking into being able for stakeholders of the airport, to deliver push messages to users of the apps.
Five Tips for Creating the Best Digital Loyalty Program Step 1: Make sure you don’t ask for too much information at sign-up in order to make it easier –
you can always ask for more information later on.
Step 2: Provide an incentive for sign-up. Make sure to offer an immediate incentive, such as a free drink, which will help to improve the rate of the loyalty program.
Step 3: Make it easy to engage customers. This can be something as simple as sending an email saying, “We miss you!” when the customer hasn’t checked in for 30 days.
Step 4: Don’t over communicate. Only communicate when necessary: you don’t want to bombard them with messages and you need to respect their contact data.
Step 5: Carefully construct your offers. Make sure it is as easy as possible; use time limited offers and name a specific money amount.
Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basic Facebook knows that millions of its consumers are concerned about their online
privacy.
So, they introduced Privacy Basics and have written a blog about it in order to address these fears.
It gives Facebook users the information they need to control their privacy and updates them about any changes.
It allows the user, for example, to get help from an interactive guide on blocking a person from being able to view their Facebook feed.
Satisfying Hunger with Geo-Targeting Ads Quiznos’, a sandwich shop, initiated a marketing campaign targeted at 18 to 34 years old in
which they would send a message to people to people who were inclined to think of their next meal.
Quiznos’ starteergy used location and behavioral data to get the most from its ROI from the advertising campaign. Key to the success was identifying who, where and when Quiznos was going to target.
Quiznos’ used proprietary technology to analyse consumer’s mobiles location patterns to gain shopping habits and behavioral attributes. It enable quiznos to deliver messages to the consumers some eliminating wasted money on sending the text who it was irrelevant to.
Campaign resulted in 3.7million impressions and 20% increase in coupon redemptions.
O2 Priority Moments O2 priority moments are rewards for the consumers for being loyal to the brand. It
provides exclusives and offers on concert ticket that are delivered to the 02 customers.
They set out to challenge the stale daily deals and discount category through offering new and amazing experiences.
They have a tiered reward structure identified: Extraordinary Moments Extraordinary Offers Thank-Yous Extraordinary Partners
What features are included in Mobile
Marketing?
NFC - Near field Communication NFC is being used by Google (Google wallet) and Apple (Apple Pay) and this basically
means that you have the ability to pay via your mobile phone you also have the ability use your bus and train pass on your phone.
It's a short-range, low power wireless link evolved from radio-frequency identification (RFID) tech that can transfer small amounts of data between two devices held a few centimetres from each other.
NFC is starting to become established in the UK. Orange's QuickTap scheme allows purchases of £15 at 50,000 shops in the UK (including Pret a Manger, EAT, Little Chef, Wembley Arena, Subway, Wilkinson and McDonalds) just by tapping a phone, though only from NFC-enabled phones hosting an app that has been topped-up with credit from a Barclaycard, Barclays debit or Orange Credit Card.
Proximity Marketing Proximity Marketing is the use of cellular technology to send marketing
messages to users who use mobile-devices in the close proximity to a business.
It is being utilised by companies to: Send coupons or offers for loyalty programs Inform consumers about on-site events and promotions Send store maps Display advertisements Send information on a specific product or service
App Development It is the development of specialised programs or sets of specialised
programs and associated documentation designed to carry out a particular task.
The technologies available include: For Apple’s iOS, you will need to use the Objective-C language, which is one of the
hardest programming languages to master. You will mostly use, Xcode, which is a very good tool for developing your app.
For Android, you are required to use Java. It is a lot simpler to use than Apple’s developer is but the tools available, including Eclipse, are not as good as Xcode.
For Windows Phone, you are required to us C# or VB.NET languages. In comparison to the other two App developers, it is a lot more developer-friendly and is good for building an enterprise app.
iAds GUINNESS iAd -- More Life in the Dark
iAd: Breast Cancer Self-Check iPad Ad
iAd for BMW, Powered by AdJitsu by Cooliris
Smartphone Statistics by Country
Popular Smartphone Apps:
Google Translate• Can translate between 100+ languages• Allows you to converse everything naturally • You don’t even need to write just speak & translate• Type & get results• Write anything from one word to a paragraph to get translation• Automatically detect your most used languages• Will translate pictures• Save offline translate while you’re traveling• Offline translate doesn’t require an active internet connection • Save your translations in reference book & access from any device• Offers audio translate as well as written• It’s simple to select what language you’ll be inputting in, or to ask Google to AutoDetect
Spotify
Allows access to over 20 million songs instantly
All saved songs are stored on the app, meaning no phone memory is taken up
Has a ‘create a playlist’ feature, allowing users to add any song from the app onto their own playlist to listen to when offline
Can gain access to your personal Spotify account across all other compatible mobile devices
Allows you to add tracks from previously purchased CD’s onto your Spotify account
Can share tracks found on Spotify with friends
Twickets Twickets is a free fan to fan ticket exchange app enabling people to offer and
purchase spare tickets to UK events.
Key features
List of tickets on the home page organised by most recently posted
It has easy functionality when browsing the app
Easy to advertise your own ticket for sale
Once you have a ticket you want to buy the app will send you straight to the seller via twitter so you can get in touch with them personally.
Feel free to leave any comments below!
