What We DoThe Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones

With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…

Current Advertisers• Largest mobile media network

– 70 million+ impressions per month

– Current focus: mobile sites and content

– Cross-carrier campaigns – Campaign management

available• Optimized for Mobile Ad

Management and Delivery Platform– Connects Advertisers, Publishers

and Carriers together on a common platform optimized for mobile

– Ad Delivery (serving, tracking, optimization & reporting)

– Cross Content capabilities (mobile web, java, brew, video)

– Access agencies and brands buying mobile media

Mobile Usage• According to M:Metrics, browsing Internet content on mobile phones is second most sought after

activity of data subscribers

• 10% of mobile phone subscribers browse mobile content on a monthly basis

US Mobile Subscriber Monthly Consumption of Content and ApplicationsM:Metrics Benchmark Survey: September 2005

Activity Projected Monthly reach (000’s)

% US Mobile Subscribers

Sent or Received Text Message

55762 30.8%

Retrieved News and Information via Browser

19642 10.9%

Purchased Ringtone 15624 8.6%

Used Photo Messaging 14929 8.2%

Used Personal E-mail 10748 5.9%

Used mobile Instant Messenger

9457 5.205%

Used Work E-mail 6129 3.4%

Purchased Wallpaper or Screensaver

5927 3.3%

Downloaded Mobile Game

5315 2.9%

Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398.

WAP Audience Composition

Mobile Data Subscriber Stats:• Educated urban audience

– 80% College Degree– 32% Professional &

Management• Comprises highest disposable and

per capita income DMA’s– 70% - $75k+ HHI

• Avg Age: 30• Skews slightly male

Mobile Gender Composition

MaleFemale

Composition of Mobile Data Plan Audience vs U.S. Population

0%

5%

10%

15%

20%

25%

30%

<18 P18-24 P25-34 P35-44 P45-54 P55-59 P60-64 P65+Age

% C

ompo

sitio

n

MobileUS Pop

Mobile’s 4 Media Types

(WAP) (Streaming/Pre-Roll) (Text Messaging) (Java/Brew)

Mobile Internet Advertising

Downloadable ApplicationsSMS / MMSVideo

Mobile Internet Advertising (WAP)

• Proven Marketing Model

• Ad types– Data capture (SMS address)– Click to call– Store locator– Coupon– Contests/Sweepstakes– Trivia– Tune-in

• Campaign Averages:– Click through rate: average 3-5%– CPM: average $35-50

Downloadable Apps

• Examples:– Calorie Calculators– Gas Mileage Calculators– Maps / Routefinders– Games

• Growth/Current Use: – Engagement Opportunities– Consumer Experience– Local Marketing

• The largest mobile media network in the industry– Channels: News, Weather, Entertainment, Sports, Gaming,

Finance, Youth, General

– Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more

– Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others.

• 70,000,000+ Available monthly impressions

• 6,500,000 Unique Users

TRL Partner Network

Impressions by Category

Weather

Gaming

SportsMusic

Entertainment

Local Portals

Dining Out

Healthcare

News & Politics

Directories/

Category Content

• Category areas that are ‘time sensitive’ are the most sought content on the TRL Network:

– Sports - 33%– Weather - 11%– News - 9%– Directories - 30%– Gaming - 13%– Other - 4%

Case Study: Dunkin Donuts• Client:

– Dunkin Donuts

• Background: – DD specifically targets downtown Boston to

give away mobile coupons to be redeemed at Dunkin Donut stores

• Objectives: – Create buzz for DD latte– Drive traffic to Boston DD stores

• Campaign: – Geo-targeted WAP campaign to Boston.

DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row.

• Results: – 4% click-through rate. The campaign

created a 21% increase in store traffic and redemption of the mobile coupon. 

Case Study: Nextel• Client:

– Nextel

• Background: – Nextel offers premium mobile content

• Objectives: – Drive downloads of premium mobile

content

• Campaign: – Mobile media ad spots with

an actionable WAP link to fulfillment page

• Results: – 6.7% Click-through rate– 53% conversion

1

WAP Banner

2

Jump Page

Allows the users to perform multiple actions:

The Burger King banner and textlink appear on mobile sites across the TRL network.

• Search for a BK• DL Wallpapers• Research

Nutritional Facts

• Search foods based upon allergens

• Learn more about BK

Case Study: Burger King

DL Wallpaper, Nutritional Information, Allergens by Ingredient

DL WallpaperNutrition InformationAllergens

Global Media SolutionsCall today for more information

John FosterSVP Marketing The Right List

Tel (800)697-5977 x112Fax (877)-571-4876

JFoster@TheRightList.com