Rate Card F.A.Z. Digital · Online large inside Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad, Rollover Ad Online outside Wallpaper, Sitebar The Cost per

Rate Card F.A.Z. Digital effective August 24, 2020

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Exclusive BookingCPM/

Volume BookingStandalone Section

BookingApps Podcasts Newsletter

Manufaktur | Publisher information

Contacts and booking

Quality – anytime and anywhereLike the print edition, the digital edition of the Frankfurter Allgemeine stands for excellent journalism and a high degree of credibility. FAZ.NET, F.A.Z. Der Tag, F.A.Z. Einspruch, F.A.Z. Digitec and the digital editions of the print media offer their users soundly researched informa-tion, intelligent commentary and objective debates. Especially on the web, users want content with substance – which is why more people than ever rely on the Frankfurter Allgemeine.

The digital media of the Frankfurter Allgemeine compel the high per ‑ formers in our society – precisely the clientele that is usually particularly interested in the media brand. On its digital channels, the Frankfurter Allgemeine addresses the younger potentials among this top clientele and thereby confirms its staying power.

The digital media of the Frankfurter Allgemeine make credible commu‑nication on the web possible. On FAZ.NET and the other FAZ digital offers, advertisers enjoy the trust of opinion-forming multipliers.

Digital storytelling, branded content formats and other individual solutions by F.A.Z. Media Solutions help to attract even more attention.

You will find further information at » www.faz.media/english.

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11.6 millionunique users FAZ.NET digital per month1

7 minutesspent per weekdayon FAZ.NET online and mobile4

48 minutesusage/weekdayfor the digital editions4

1.3 million downloads of the FAZ.NET‑App3

83 % academics among digital subscribersMost users of the digital editions have completed a course of higher education5

Score 1.9for digital editions84 % rate good (score 2) or very good (score 1)5

Score 1.9for F.A.Z. Einspruch7

The digital media are very well received by the surveyed jurists

65 % find advertising in F.A.Z. Der Tag more memorable,because they don’t see ads for different companies6

1 AGOF Daily Digital Facts 09/2019; 2 b4p 2019 I, all digital media FAZ.NET (users per month); 3 publisher information 09/2019; 4 Usage duration per average weekday, publisher information 05/2019; 5 User survey digital subscribers 2018, 1,069 respondents; 6 F.A.Z. Der Tag – User survey 2019, 629 respondents; 7 F.A.Z. Einspruch – User survey 2018, 100 respondents

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45 yearsaverage age on FAZ.NETusers of all digital media2

Target group

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Quality journalism on the webApart from providing current news, FAZ.NET also stands for outstanding background and live reporting. FAZ.NET reports online and mobile in a wide range of formats: exclusive video contributions, interactive graphics, special topics pages or live tickers, as well as blogs on special events and issues.

In this environment, brand communication benefits not only from the publication’s credibility but also from state-of-the-art technology: thanks to in-view load technology: display formats are not started until they appear on the viewer’s screen. In addition, the formats are always optimised for online and mobile consumption. Several attractive options are available for booking advertising on FAZ.NET:

• With Homepage Booking, advertisers reserve a daily fixed placement right on the homepage – also possible as a standalone ad.

• CPM Booking is particularly suitable for campaigns with temporal or budgetary constraints: The advertiser can freely choose the number of ad impressions – to suit any budget or duration.

• Brands can access relevant sections or the Selected Rotation with the volume packages: with flexible durations and a fixed number of ad impressions.

• 100 % share of voice in selected sections is available through Standalone Section Booking with fixed-placement ads in the entire section.

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FAZ.NET

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Homepage Exclusive1 Rate

Duration Guaranteed volume

1 day (Mon–Thu) 1,350,000 AI/day

1 day (Fri)1,275,000 AI/day

1 weekend2,225,000 AI/weekend

Daily fixed placement Standard 49,000 46,244 71,312

Homepage Standalone2 Rate


1 day (Mon–Thu) 1,350,000 AI/day

1 day (Fri)1,275,000 AI/day

1 weekend2,225,000 AI/weekend

Daily fixed placement Standard 61,250 57,805 89,140

Daily fixed placement Premium 68,037 64,390 101,586

1 Daily fixed placement on one Ad Slot.2 Daily fixed placement on one (Standard) or more (Premium) Ad Slots, always standalone on the entire homepage (except publisher advertising).The minimum booking volume is 3,500 Euro.

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Homepage Exclusive Booking We will be glad to design your ad for you » see page 16

Ad formats

Mobile Standard 6:1 Banner, 4:1 Banner 3:1 Banner, 2:1 Banner, 1:1 Banner (Mobile High Impact Ad), Panorama Ad, Carousel Ad

Mobile Premium Premium Rectangle (with Reminder), Pushdown Video Ad, Brand Value Ad, Rollover Event

Online Standard Wallpaper, Billboard, Sitebar, Fireplace, 4:1 Banner, 3:1 Banner

Online Premium Pushdown Billboard, Billboard with Reminder, Cinema Ad, Double Sitebar, Dynamic Fireplace, (Dynamic) Brand Value Ad, Take Over, Rollover Event

Advertisers attract attention right at the start with the Homepage Exclusive Booking: as an exclusive daily fixed placement in an ad slot on the home page or even as a Standalone solution as the only advertiser on the entire page.

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Section Rate (CPM)

Online small inside Online large inside Online outside

Mobile small 45 58 61

Mobile large 58 70 73

Rotation Rate (CPM)

Online small inside Online large inside Online outside

Mobile small 30 40 42

Mobile large 40 50 52

Targeting options Placement Rate

Socio-demographic (e.g. age, status, net HHI, profession) Section or Rotation 15 % surcharge added to CPM rate

Decision-makers (e.g. position, industry, company size) Rotation The section CPM rate has to be used

Rates for Ad Bundle and Video Ads and further Targeting options upon request.The minimum booking volume is 3,500 Euro.

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CPM Booking We will be glad to design your ad for you » see page 16

Ad formats

Mobile small 2:1 Banner, 3:1 Banner, 4:1 Banner, 6:1 Banner

Mobile large 1:1 Banner (Mobile High Impact Ad), Medium Rectangle, Premium Rectangle, Halfpage Ad, Rollover Ad, Carousel Ad, Panorama Ad

Online small inside 6:1 Banner, 8:1 Banner, 10:1 Banner, Medium Rectangle, Wide Rectangle, Superbanner

Online large inside Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad, Rollover Ad

Online outside Wallpaper, Sitebar

The Cost per mille rates allow for flexible campaign design: Depending on the budget, desired duration and ad format, an individual solution can be configured. Choose a particular section or rotation across the entire portal for your communication.

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Section: Politics, Business, Finance, Feuilleton, Sports, Society, Technology & Automotive, Science, Rhein-Main Rate


1–6 weeks 500,000 AI

1–6 weeks 1,000,000 AI

1–6 weeks 2,000,000 AI

Wallpaper Billboard Wallpaper Billboard Wallpaper Billboard

Mobile High Impact Ad 21,900 21,000 36,500 35,000 58,400 56,000

Mobile 3:1 Banner 18,300 17,400 30,500 29,000 48,800 46,400

Section: Karriere & HochSchule (incl. digital Job market), Travel Rate

Duration Karriere & HochSchule / Travel Guaranteed volume

1–6 weeks / 2–6 weeks 150,000 AI

Wallpaper Billboard

Mobile High Impact Ad 8,213 7,875

Mobile 3:1 Banner 6,863 6,525

* Price advantage for the CPM. The discount is already included in the prices above. Exemplary range. Additional ad formats, rates and combinations upon request.The duration can be defined between one to six weeks (and two to six weeks in Travel), the volume must be used continously.The minimum booking volume is 3,500 Euro.

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Volume Booking Section / Selected Rotation

Selected Rotation: Politics, Sports, Society, Science, Rhein-Main Rate


1–6 weeks 500,000 AI

1–6 weeks 1,000,000 AI

1–6 weeks 2,000,000 AI

Wallpaper Billboard Wallpaper Billboard Wallpaper Billboard

Mobile High Impact Ad 9,100 8,750 18,200 17,500 36,400 35,000

Mobile 3:1 Banner 7,350 7,000 14,700 14,000 29,400 28,000

With a fixed number of ad impressions and a duration of up to six weeks, volume packages are perfectly suited to larger campaigns – with free choice of all ad formats and attractive special rates compared to booking on the CPM basis.

Up to 65 % price advantage*

We will be glad to design your ad for you » see page 16

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Duration is one week (Monday to Sunday).The minimum booking volume is 3,500 Euro.

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Standalone Section Booking

Feuilleton Rate


1 week (Mon–Sun) 950,000 AI/week

Online Standard Online Premium

Mobile Standard 46,812 52,062

Mobile Premium 49,262 54,512

Sports Rate






Style Rate



Online Standard / Online Premium

Mobile Standard / Mobile Premium 21,438

Technology & Automotive Rate






Ad formats

Mobile Standard 2:1 Banner, 3:1 Banner

Mobile Premium 1:1 Banner (Mobile High Impact Ad), Premium Rectangle, Carousel Ad, Panorama Ad, Rollover Ad

Online Standard Wallpaper, Billboard, Sitebar, 3:1 Banner, 4:1 Banner

Online Premium Take Over

With a Standalone Section Booking, advertisers enjoy undivided attention in one of the selected FAZ.NET sections – for an entire week.


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* User survey digital subscribers 2018, 1,069 respondentsThe minimum booking volume is 3,500 Euro.

Full Page Ad (upright / across)

Digital F.A.Z. and F.A.S.

Digital F.A.Z.

Digital F.A.S.

Digital F.A.Z. Magazin

Placement Number of ads Rate Number of ads Rate Number of ads Rate Number of ads Rate

Premium page 2 7 13,650 6 9,780 1 5,000 1 4,200

Section Standard 7 12,460 6 8,490 1 5,000 1 3,600

Weekly sections* 2 2,000 – – – – – –

* Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/Living (Minimum booking period: 4 weeks)Different rates apply to full page ads for publishers, music labels, movie renters as well as museums and galleries in the Feuilleton. Information upon request.

The news in digital editions

The print media of the Frankfurter Allgemeine are also available as digital editions in the app F.A.Z. Kiosk for mobile target groups: The readers choose their preferred format: the classic e-paper or the multi-media version optimised for all devices. These digital versions compel readers: They give the digital editions an average score of 1.9.* Full Page ads hit their mark with interested potentials – whether prominently placed on page 2 or topic-related in the sections.

When booking package offers, advertisers can take advantage of attractive special rates.

The service package includes:• fixed placement for one week in the chosen medium• documentation with extensive reporting

(Ad Impressions, clicks, click rates)

Digital Editions

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OKTOBER 2018MÄNNER SPEZIAL


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* F.A.Z. Der Tag – User survey 2019, 629 respondentsThe minimum booking volume is 3,500 Euro.

Placement Ad format Duration Guaranteed AI Rate

Exclusively in the entire app Mobile PreLoading Ad and Mobile High Impact Ad 1 week 1,300,000 26,000

The day in brief

For all those who want to know what is really important: The award- winning app delivers the most significant topics of the last 24 hours in visually striking design to your smartphone and tablet. It accompanies users at work and in their free time: 64 percent of them use the app several times a day.* This service is unique in Germany – offering brands a highly concentrated digital environment for more attention. The offer is augmented with the new text-to-speech function, which allows users to have texts read to them.

The service package includes:• exclusive placement with 100 % share of voice• integration on the start page and at the article level• 1,300,000 guaranteed ad impressions• documentation with comprehensive reporting

(ad impressions, clicks, click rates)

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F.A.Z. Der Tag We will be glad to design your ad for you » see page 16

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3:1 Banner

* Publisher information, average values 1st half year 2019

Placement Ad format Duration Rate

Exclusively in the entire app 3:1 Banner and Mobile High Impact Ad 1 week 2,500

Law and order

F.A.Z. Einspruch offers up-to-date selected and exclusive content on relevant legal and tax issues reported in the Frankfurter Allgemeine. The offer unites topicality and background knowledge with articles that inform and inspire. The performance data* underscore the keen interest and high satisfaction of the readers of F.A.Z. Einspruch: More than 1,600 active users per day spend an average of 8 minutes with the service and access about 7 articles. That means: Companies reach a focused target group in a high-profile environment.

The service package includes:• exclusive placement with 100 % share of voice• embedding on all end devices• integration on the start page and at the article level• documentation with comprehensive reporting


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F.A.Z. Einspruch

Mobile High

Impact Ad

Mobile High

Impact Ad


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Placement Ad format Duration Guaranteed AI Package rate

F.A.Z. Digitec App, exclusively in the entire app Mobile High Impact Ad (1:1 Banner) and Mobile 3:1 Banner1 week 200,000 13,050

FAZ.NET Business section, Subsection Digitec 3:1 Banner and Mobile 3:1 Banner

The future in hand

The news app F.A.Z. Digitec concentrates all articles revolving around digitalization and technology from the F.A.Z., the Frankfurter Allgemeine Sonntagszeitung and FAZ.NET. F.A.Z. Digitec offers all current Digitec topics several times a day as a news stream to the smartphone app for iOS and Android. Here, advertisers reach an attractive and receptive target group: people who are among the pioneers in the technology markets.

Ads can be placed in the app together with FAZ.NET. The combination package includes:• exclusive placement in F.A.Z. Digitec with 100 % share of voice• fixed placement digital in the FAZ.NET Digitec section• documentation with comprehensive reporting


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F.A.Z. Digitec

The minimum booking volume is 3,500 Euro.


3:1 Banner

Mobile High Impact Ad

Mobile 3:1 Banner

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Audio on demand

Podcasts are becoming increasingly popular in Germany. They are a welcome alternative wherever visual media are difficult or impossible to use: while riding a bicycle, in the car, on the bus or train, during sports or at work. The podcasts of the Frankfurter Allgemeine offer access to focused target groups: with captivating podcasts on general political and social issues, health questions, or law and technology.

Advertising appears as a native audio ad at the beginning of the podcast – where it fits perfectly into the listening situation and attracts maximum attention. The service package includes:• creation of the audio ad including text with a selected speaker• exclusive fixed placement as a PreStream at the beginning of a podcast

Ad medium Downloads1 (per episode) Ø length Day of publication Placement Duration Rate2

F.A.Z. Podcast für Deutschland up to 18,000 20 minutes Monday to Friday

30 seconds Audio Ad as fixed placed PreStream

5 episodes 17,200

F.A.Z. Einspruch up to 25,000 60 minutes Wednesday 2 episodes 13,000

F.A.Z. Digitec up to 10,000 20 minutes Friday 2 episodes 7,400

F.A.Z. Wissen – der Podcast up to 10,000 25 minutes Thursday 2 episodes 6,120

F.A.Z. Essay up to 4,000 20 minutes Monday 2 episodes 3,560

F.A.Z. Gesundheit up to 4,000 20 minutes Sunday (every two weeks) 2 episodes 3,560

F.A.Z. Bücher up to 3,000 45 minutes monthly 3 episodes 3,880

Am Tresen up to 2,000 60 minutes Thursday (every two weeks) 4 episodes 3,560

Wie erklär ich‘s meinem Kind up to 2,000 10 minutes Friday 4 episodes 3,560

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F.A.Z. Podcasts

Entry in the shownotes and banner ads on the respective podcast page incl. link: 1,500 Euro per duration

1 Downloads defines the sum of downloads and streams.2 Discounts and agency commission possible. Incl. audio ad creation worth 1,000 €: text draft, speaker, technical production and integration. Text draft including one approval loop; audio production incl. two final audio recordings to choose from. Audio approval steps possible at additional charge. No discounts or agency commission on production costs.

The minimum booking volume is 3,500 Euro.

Am TresenF.A.Z. Gesundheit Wie erklär ich‘s meinem Kind

F.A.Z. Einspruch

F.A.Z. Essay

F.A.Z. Digitec

F.A.Z. Bücher

F.A.Z. Podcast für Deutschland

F.A.Z. Wissen – der Podcast

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Staying informed

The FAZ.NET editorial office reports several times per day and week on the top issues in politics, business, finance, literature and science. The various newsletters are sent specifically to interested readers who have registered for them.

Apart from banner ads in the content, advertisers can also present the newsletters exclusively. That way, they appear right in the head of the newsletter – for even more attention from an interested target group.

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F.A.Z. Newsletter We will be glad to design your ad for you » see page 16

Content Breaking Ad

Sponsoring bar

Button

Newsletter Publication date SubscribersMailings per week Minimum booking period

RateContent Breaking Ad

Rate exclusivelyContent Breaking Ad,

Sponsoring bar, Premium Button

F.A.Z. Der Tag Combo Mon–Sun, 6.00 a.m. / 8.00 a.m. / 12.00 p.m. / 5.00 p.m. / 8.00 p.m.

21,300 149,100 1 week (7 days / 5 mailings a day) 7,455 –

Newsletter für Deutschland Mon–Fri, 6.30 a.m. 15,500 77,500 1 week (5 days) 3,875 4,844

Topics of the day Mon–Sun, 5.15 p.m. 6,400 44,800 2 weeks (14 days) 4,480 5,600

Business Mon–Fri, 3.00 p.m. 7,900 39,500 2 weeks (10 days) 3,950 4,938

Politics Mon–Fri, 9.15 a.m. 6,000 30,000 2 weeks (10 days) 3,000 3,750

Financial Analyses Mon–Fri, 2.00 p.m. 5,200 26,000 2 weeks (10 days) 2,600 3,250

Literature Fri, 4.50 p.m. 8,500 8,500 2 weeks (2 days) 1,700 2,125

Science Wed, 12.00 p.m. 7,000 7,000 2 weeks (2 days) 1,400 1,750

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Tailor-made ideas for your communicationDiscover the “Manufaktur” principle of F.A.Z. Media Solutions: individual solutions for the highest standards. F.A.Z. Media Solutions develops innovative solutions with all-round service and intensive consulting for advertisers and agencies. The experts of the Manufaktur offer customized service packages consisting of idea, concept, graphics, text, programming, shooting, film production, and success monitoring.

From advertorials and info-graphics to digital storytelling and branded content, all the way to events and ad specials – these tailor-made solutions put brands at the very top of the agenda with prime target groups.

F.A.Z. Media Solutions ...

• offers ideal conditions for your strong content marketing: The Frankfurter Allgemeine compels with credible journalism and highest standards.

• uses all communication channels from print and digital channels to high-profile event formats.

• analyzes markets, target groups, and brands based on individual requirements, and develops cross-media communication programs tailor-made to suit the customer’s needs.

• is a one-stop partner for implementing the solutions: with a team of communication and content experts, market researchers, events specialists, graphic designers, web programmers, photographers, film makers, and illustrators.

Discover exciting cases at » www.manufaktur.media or simply contact us directly.

Manufaktur

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PublisherFrankfurter Allgemeine Zeitung GmbH Postal address 60267 Frankfurt am Main Office address Hellerhofstraße 2–4 60327 Frankfurt am Main

Head of Advertising Markets & Media SolutionsIngo Müller Telephone: +49 69 75 91-13 14 E-mail: [email protected]

Order registryMedia Solutions Telephone: +49 69 75 91-33 44 E-mail: [email protected]

Trade registryHRB 7344, Local Court Frankfurt am Main

VAT‑ID No.DE 114 232 723

Tax ID No.045 227 77055

Internet» www.faz.media/english

Place of publicationFrankfurt am Main

Terms and conditions» www.faz.media/english/rate-cards

Note on pricing informationAll prices in this rate card are presented in Euro (€) and do not include currently applicable VAT.

Banking informationPostbank AG, Frankfurt am Main BIC: PBNKDEFFXXX IBAN: DE73 5001 0060 0105 9766 05

Commerzbank AG, Frankfurt am Main BIC: COBADEFFXXX IBAN: DE43 5004 0000 0589 8200 00

Deutsche Bank AG, Frankfurt am Main BIC: DEUTDEFFXXX IBAN: DE61 5007 0010 0092 7046 00

Terms of paymentServices are invoiced in Euro (€). Payable immediately after receipt of invoice without deductions, 2 % cash discount for advance payments or bank drafts. In case of payment default, the publisher reserves the right to carry out new orders for publication of ads or inserts upon advance payment only.

Agency commissionThe agency commission is 15 % and only granted to registered advertising agencies.

Creative costs for online advertisingThe F.A.Z. Media Solutions team will be glad to design ads for your campaign and implement them in various formats. Please feel free to get in touch with your sales representative.

Rate

Advertising Static Animated

Creation from 290 from 580

Design and creation from 720 from 950

Creative costs are not eligible for discounts or AE. No cash discounts on creative costs. The costs include creation in HTML5, Flash and gif (animated ads) or as jpg (static ads). Materials must be supplied by the customer. Updates to the ads will result in additional costs (upon request).

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For informationen on technical specifications and data delivery please contact your

» sales representative

Publisher information / creative costs

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Media brand for top target groups

Frankfurter Allgemeine Zeitung – the daily paper of top performers

F.A.Z. Metropol – business in Rhein-Main

F.A.Z. Magazin – the most beautiful pages of F.A.Z.

Frankfurter Allgemeine Sonntagszeitung – at home with the top performers

F.A.Z. Quarterly – inspiration and impulses for the world of tomorrow

FAZ.NET – quality journalism any time and anywhere

FAZ.NET app – always soundly informed, with personalisation function

Frankfurter Allgemeine

F.A.Z. Der Tag – the key news of the day in an app

F.A.Z. Digitec – all there is to know about digitalisation and technology from the world of the F.A.Z.

F.A.Z. Einspruch – all about state, law and taxes F.A.Z. Podcasts – audio on demand for mobile target groups

More Information at » www.faz.media/english

F.A.Z. Gesundheit

F.A.Z. Essay F.A.Z. Bücher Am Tresen Wie erklär ich‘s meinem Kind

F.A.Z. Einspruch F.A.Z. DigitecF.A.Z. Podcast für Deutschland

F.A.Z. Wissen – der Podcast

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13.8 million users per month

Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches

F.A.Z. + F.A.S.

3.4 million

Print + Online

= 7.3 millionPrint + Online + Mobile/Apps

= 13.8 million

FAZ.NET

+ 3.9 millionm.faz.net + F.A.Z. Apps

+ 6.5 million

Other Print Media

F.A.Z. Quarterly: 60,000 copiesPrint run

F.A.Z. Metropol: 20,000 copiesDistributed circulation

Cross Media Brand Reach

Frankfurter Allgemeine

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We are always at your disposal.

Telephone: +49 69 75 91 – 13 44 / –12 98E-mail: [email protected] can � nd your contact person at » www.faz.media/english/team

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Documents

Rate Card F.A.Z. Digital · Online large inside Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad, Rollover Ad Online outside Wallpaper, Sitebar The Cost per