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Mobile advertising in the media mix

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My presentation at Marketing in Direct 2011

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Page 1: Mobile advertising in the media mix
Page 2: Mobile advertising in the media mix

Locul mobile advertising in

mixul de comunicare

Page 3: Mobile advertising in the media mix

Decizia de cumparare

Page 4: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Page 5: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Am o parere favorabila despre brand

Page 6: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Am o parere favorabila despre brand

Am interactionat cu brandul

Page 7: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Am o parere favorabila despre brand

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Page 8: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Am o parere favorabila despre brand

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Page 9: Mobile advertising in the media mix

Decizia de cumparare

Am auzit de brand

Am o parere favorabila despre brand

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Cumpar

Page 10: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand

Am o parere favorabila despre brand

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Cumpar

Page 11: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand Display advertising

V2Media

Am o parere favorabila despre brand

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Cumpar

Page 12: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand Display advertising

V2Media

Am o parere favorabila despre brand

Branding

ARBOcontext

Am interactionat cu brandul

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Cumpar

Page 13: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand Display advertising

V2Media

Am o parere favorabila despre brand

Branding

ARBOcontext

Am interactionat cu brandul ARBOsocial

Adking

Am interactionat cu forta de vanzare

Am nevoie de produs/serviciu

Cumpar

Page 14: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand Display advertising

V2Media

Am o parere favorabila despre brand

Branding

ARBOcontext

Am interactionat cu brandul ARBOsocial

Adking

Am interactionat cu forta de vanzare

ARBOperformance

Am nevoie de produs/serviciu

Cumpar

Page 15: Mobile advertising in the media mix

Decizia de cumparare

Produs

Am auzit de brand Display advertising

V2Media

Am o parere favorabila despre brand

Branding

ARBOcontext

Am interactionat cu brandul ARBOsocial

Adking

Am interactionat cu forta de vanzare

ARBOperformance

Am nevoie de produs/serviciu

Logicsearch SEM/SEO

Cumpar

Page 16: Mobile advertising in the media mix

Decizia de cumparare

Produs Mobile

Am auzit de brand Display advertising

V2Media

Mobile Display

Am o parere favorabila despre brand

Branding

ARBOcontext

Mobile branding

Am interactionat cu brandul

ARBOsocial

Adking

Applications

Am interactionat cu forta de vanzare

ARBOperformance Click

Am nevoie de produs/serviciu

Logicsearch SEM/SEO Click to receive info

Cumpar Adking Click to buy

Page 17: Mobile advertising in the media mix

Va multumesc

Calin Rotarus

[email protected]

o


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