Mobile Advertising confernce brochure

Register now at www.mobileadvertisingeurope.com

Learn how to develop profitable mobile advertising campaigns and deliver relevant location based marketing that reaches the right audience at the right time to compete with OTT players

“A great opportunity to get a valuable insight into the role operators will play in transforming the mobile advertising landscape”

Reg Cox, Director of Operations, GSMA

Key Issues To Be Addressed:

• Understand how to leverage mobile advertising to drive new revenue streams and enhance the customer experience• Learn how to develop and enable targeted location based marketing campaigns that ensure relevance to your customers• See how to use your customer data to develop profitablecampaignswithadvertisingbrands• Evaluate different strategies for increasing customer opt-in for your mobile advertising campaigns

Plus, take advantage of the additional learning opportunities:Pre-Conference Workshop – Monday 4th July 2011Determining how to incorporate a location based marketing campaign into your mobile advertising strategy to optimise relevance and add value to your customers

Post-Conference Workshop – Thursday 7th July 2011Understanding how to develop an opt-in advertising campaign that your customers will be attracted to and your advertising brand will want to invest in

Produced by:

“Mobile Advertising is a major growth opportunity for telecoms operators, media, internet and advertising stakeholders alike – the fast pace and upcoming evolutions will be very exciting.”

Dr. Nejc M. Jakopin, Head of Staff Position, Corporate Strategy & Programme Management, E-Plus Mobilfunk

Tel: +44 (0) 20 7368 9300

Fax: +44 (0) 20 7368 9301

Post: your booking form to IQPC UK, 2nd Floor, 129 Wilton Road, London SW1V 1JZ

Online: www.mobileadvertisingeurope.com

Email: [email protected] Mobile Advertising

SAVEup to €700 -

Register and pay

by 13th May 2011

4th-7th July 2011, Sheraton Park Lane, London

12 Operator Case Studies Led By:

Shaun Gregory, Managing Director of O2 Media, Telefónica O2 UK

Elvin Altun, Mobile Marketing Unit Head, Turkcell

Ludovic Lévy, Director of Mobile Advertising, Orange

Saadi Hussain, Head of Commercial Propositions,BT Global Services

Gavin Gibbons, Senior Product Manager, Mobile Advertising, Deutsche Telekom

Razvan Barbulescu, Mobile Advertising Senior Product Manager, Vodafone Romania

Lucie Chmarová, Advertising Services Manager,T-Mobile Czech Republic

Sergio Cozzolino, Mobile ICT Solutions VP & GSMA Smart Card Group Chairman, Telecom Italia

The only mobile

advertising event for

operatorsand led by operators

Register now by contacting us on +44 (0) 20 7368 9300

Pre-Conference Workshop: Monday 4th July 2011Registration and coffee will begin at 09.30.The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.

Determining how to incorporate a location based marketing campaign into your mobile advertising strategy to optimise relevance and add value to your customers

In this workshop delegates will learn how to successfully develop a location based marketing campaign and incorporate it into their mobile advertising strategy. Learn how to leverage location based advertising to add value for your customers and ensure optimum ROI for your advertising brand.

Key topics to be addressed:

v Examine and analyse examples of successful location based marketing campaignsv Establish what customer data to use and how to gather itv Understand which technology upgrades are required to enable location based marketingv Determine how to deliver location based marketing campaigns in real time v Examine where to set the geo-fenced area and determining how to limit the number of offers that a customer receivesv Learn how to leverage “pull” location based advertising including location aware services with relevant contentv Determine how to incorporate a location based campaign with your existing mobile advertising campaigns

Led by: Stephane Gantchev, Co-Founder, MobileMonday Sofia

Case Studies Not To Be Missed

vHear Turkcell share their experience and best practice in developingprofitableadvertising campaigns

v See how Telefónica O2 UK have developed a targeted location based marketing campaign that ensures relevance to their customers

v Understand how Orange are positioning themselves in the advertising ecosystem and leveraging it to enhance the customer experience

v Examine how Telecom Italia are combining new technologies with SMS and MMS to enhance campaign effectiveness

v Hear how BT are combining M-Payments with mobile advertising to complete the sales transaction

v Understand how Vodafone Romania have developed an attractive opt-in campaign to suit both the advertiser and the customer

v Hear from T-Mobile Czech Republic how they are leveraging location based marketing to deliver targeted advertising campaigns

At a time when Mobile Advertising companies and brands are investing in mobile, do you

want to know how to take advantage of this lucrative revenue stream?And, do you need to learn how to leverage your customer data to enable relevant and

targeted advertising campaigns that satisfy both your customers and advertisers?

If so, take advantage of Telecoms IQ’s Mobile Advertising event for mobile and

integrated operators alike, where you will learn how to leverage your assets to develop

advertising campaigns that drive revenues for both you and your advertising brand.

Learn from the strategies that your peers have developed to encourage their customers

to opt-in to marketing campaigns to enable targeted advertising and how they are

combining it with location based technologies to send offers to the right customer in the

right place at the right time.

Make sure you are part of this unique event and learn how to convince brands to work

with you to advertise their products and how to leverage applications as a channel to

deliver mobile advertising. The programme will be led by our expert speaker panel,

including:

Managing Director of O2 Media, Telefónica O2 UKMobile Marketing Unit Head, TurkcellAdvertising Services Manager, T-Mobile Czech RepublicDirector of Mobile Advertising, OrangeMobile Advertising Senior Product Manager, Vodafone Romania

Head of Staff Position, Corporate Strategy & Programme Management, E-Plus Mobilfunk

Director of Operations, GSMA

Reserve your place today and learn how to develop effective and relevant advertising

campaigns that compete with OTT players and secure your place in the mobile advertising

value chain.

I look forward to seeing you at the event in July,

Joanna SturgessConference ProducerTelecoms IQ

P.S. Book and pay before 13th May 2011 to SAVE up to €700visit www.mobileadvertisingeurope.com now to secure your place

For your booking enquiries you can email us now [email protected]

Conference Day One: Tuesday 5th July 2011

09.00 Registration and coffee

09.25 Welcome address Joanna Sturgess, Conference Producer, Telecoms IQ

09.30 Opening remarks from the Chair followed by a speed networking session

09.50 Learning from Turkcell how they are using mobile as a mass media and marketing channel v Examining the power of mobile over alternative advertising and marketing channels v Identifying the need for mobile marketing products and Turkcell’s Award Winning Cases: v Opt-in Database v Mobile Advertising v Campaigns v Evaluating the success of Turkcell’s mobile advertising strategy and the ROI achieved Elvin Altun, Mobile Marketing Unit Head, Turkcell 10.30 Determining how to leverage new technologies to enhance campaign effectiveness and whether to combine them with traditional mobile advertising channels v Analysing the role of traditional channels such as SMS and MMS in mobile advertising campaigns v Leveraging new technical solutions to target customers effectively based on their preferences: v NFC applications v TAG applications v Establishing how to combine these solutions to boost B2B2C advertising campaigns v Finding the right customer balance between privacy and convenience v Evaluating the effectiveness of traditional versus innovative campaigns and determining when to combine the two to achieve optimum effectiveness Sergio Cozzolino, Mobile ICT Solutions VP & GSMA Smart Card Group Chairman, Telecom Italia 11.10 Morning refreshments

11.40 Panel Discussion: Can you change the negative perception of mobile SMS advertising? v How can operators develop an effective communication strategy with their customers so they know what data is being shared? v How can operators let their customers know that they recognise the intrusion? v What can operators offer their customers in return for sharing their data? v How can operators gain the trust of their customers as the gatekeeper of their personal information? panellists include: Dr. Nejc M. Jakopin, Head of Staff Position, Corporate Strategy & Programme Management, E-Plus Mobilfunk Razvan Barbulescu, Mobile Advertising Senior Product Manager, Vodafone Romania

12.20 Understanding how the GSMA are working with UK mobile operators to develop a standardised process for mobile advertising v Examining the history of GSMA and mobile advertising in the UK v Determining what is real and live today in mobile advertising v Understanding what the market needs the GSMA to deliver v Analysing the GSMA’s mobile advertising roadmap Reg Cox, Director of Operations, GSMA

13.00 Lunch

14.00 Mobile advertising at E-Plus – a path to new business models for operators v Understanding the rationale and key drivers behind mobile advertising at E-Plus v Identifying your assets and determining how to exploit them v Understanding how Gettings has created a new mobile advertising business model at E-Plus v Evaluating the success of Gettings and mobile advertising at E-Plus Dr. Nejc M. Jakopin, Head of Staff Position, Corporate Strategy & Programme Management, E-Plus Mobilfunk

14.40 Understanding how Orange are positioning themselves in the advertising ecosystem and how they are leveraging it to enhance the customer experience v Understanding the role of the operator in the advertising ecosystem and how Orange are positioning themselves in the value chain v Determining how operators can leverage advertising and work with brands to generate additional market share v Developing effective revenue share models v Establishing how operators can work with brands to enhance the customer experience: v Analysing the steps that Orange have taken so far in this area and evaluating their success Ludovic Lévy, Director of Mobile Advertising, Orange

15.20 Examining the “Deal or No Deal” campaign by Vodafone and Kraft to understand how brands embrace mobile marketing to reach their business targets MobileMarketinghascomealongwayandisfinallyreachingthe mainstream. Mobile is changing the consumer and marketing landscape. Vodafone Turkey will share their experiences from their “Deal or No Deal” campaign that has been selected as a 2011 GSMA finalistintheBestMobileAdvertisingandMarketingcategory. v Understanding the dynamics of a mobile marketing campaign v Determining how brands can maximise the effectiveness of a campaign by partnering with an operator v Establishing how to use mobile advertising in promotional campaigns to target the right person, at the right time, in the right location, via the right channel, with the right offer v Understanding the importance of mobile advertising to reach potential customers v Evaluating the overall success of the campaign in terms of customer take-up and ROI Emre Kanaat, Senior Manager of Mobile Marketing & Business Partners Management, Vodafone Turkey

16.00 Afternoon refreshments

16.30 Examining recent and future developments in Deutsche Telekom’s mobile advertising strategy Deutsche Telekom is already active in mobile advertising in more than ten European markets. In this session the speaker will talk about the the new globally standardised platform that they are using to integrate local features. In addition, you will learn about the new formats and channels that Deutsche Telekom are developing to deliver campaigns to their customers. Gavin Gibbons, Senior Product Manager, Mobile Advertising, Deutsche Telekom

17.10 Determining how to measure the success of your mobile advertising campaign v Collaborating with your brand to determine their requirements v Understanding how to set the criteria for success when the brand and the operator have different objectives v Evaluating the pros and cons of using different criteria to measure the success of your campaign v Number of clicks v PoS discounts v Number of leads generated v Conversion rate v Understanding which tools you need to be able to implement and when to monitor the success of a mobile advertising campaign v Determining how to present the results of your marketing campaign to secure future buy in For speaker updates, please visit www.mobileadvertisingeurope.com

17.50 Closing remarks from the Chair

18.00 End of conference day one

Register now by contacting us on +44 (0) 20 7368 9300

Pre-Conference Workshop: Monday 4th July 2011Registration and coffee will begin at 09.30.The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.

Determining how to incorporate a location based marketing campaign into your mobile advertising strategy to optimise relevance and add value to your customers

In this workshop delegates will learn how to successfully develop a location based marketing campaign and incorporate it into their mobile advertising strategy. Learn how to leverage location based advertising to add value for your customers and ensure optimum ROI for your advertising brand.


v Examine and analyse examples of successful location based marketing campaignsv Establish what customer data to use and how to gather itv Understand which technology upgrades are required to enable location based marketingv Determine how to deliver location based marketing campaigns in real time v Examine where to set the geo-fenced area and determining how to limit the number of offers that a customer receivesv Learn how to leverage “pull” location based advertising including location aware services with relevant contentv Determine how to incorporate a location based campaign with your existing mobile advertising campaigns

Led by: Stephane Gantchev, Co-Founder, MobileMonday Sofia

Case Studies Not To Be Missed

vHear Turkcell share their experience and best practice in developingprofitableadvertising campaigns

v See how Telefónica O2 UK have developed a targeted location based marketing campaign that ensures relevance to their customers

v Understand how Orange are positioning themselves in the advertising ecosystem and leveraging it to enhance the customer experience

v Examine how Telecom Italia are combining new technologies with SMS and MMS to enhance campaign effectiveness

v Hear how BT are combining M-Payments with mobile advertising to complete the sales transaction

v Understand how Vodafone Romania have developed an attractive opt-in campaign to suit both the advertiser and the customer

v Hear from T-Mobile Czech Republic how they are leveraging location based marketing to deliver targeted advertising campaigns

At a time when Mobile Advertising companies and brands are investing in mobile, do you

want to know how to take advantage of this lucrative revenue stream?And, do you need to learn how to leverage your customer data to enable relevant and

targeted advertising campaigns that satisfy both your customers and advertisers?

If so, take advantage of Telecoms IQ’s Mobile Advertising event for mobile and

integrated operators alike, where you will learn how to leverage your assets to develop

advertising campaigns that drive revenues for both you and your advertising brand.

Learn from the strategies that your peers have developed to encourage their customers

to opt-in to marketing campaigns to enable targeted advertising and how they are

combining it with location based technologies to send offers to the right customer in the

right place at the right time.

Make sure you are part of this unique event and learn how to convince brands to work

with you to advertise their products and how to leverage applications as a channel to

deliver mobile advertising. The programme will be led by our expert speaker panel,

including:

Managing Director of O2 Media, Telefónica O2 UKMobile Marketing Unit Head, TurkcellAdvertising Services Manager, T-Mobile Czech RepublicDirector of Mobile Advertising, OrangeMobile Advertising Senior Product Manager, Vodafone Romania

Head of Staff Position, Corporate Strategy & Programme Management, E-Plus Mobilfunk

Director of Operations, GSMA

Reserve your place today and learn how to develop effective and relevant advertising

campaigns that compete with OTT players and secure your place in the mobile advertising

value chain.

I look forward to seeing you at the event in July,

Joanna SturgessConference ProducerTelecoms IQ

P.S. Book and pay before 13th May 2011 to SAVE up to €700visit www.mobileadvertisingeurope.com now to secure your place









13.00 Lunch










Conference Day Two: Wednesday 6th July 2011


09.30 Opening remarks from the Chair David Stansell, Managing Consultant, PA Consulting

09.40 Examining O2’s journey from an operator to a leading connectivity service brand v Understanding how O2 have developed themselves as a customer centric brand v Analysing O2’scustomerinsightanddemonstratinghowmobilefits into the media mix v Determining how O2 have developed a mobile advertising strategy by creating a personalised media business built on trust with their customers v Learning from proven case studies of precision targeted messaging campaigns and location based marketing campaigns v Evaluating the success of these campaigns v Discussing the next steps for O2 in mobile advertising Shaun Gregory, Managing Director of O2 Media, Telefónica O2 UK

10.20 Understanding how T-Mobile Czech Republic are leveraging location based marketing to deliver targeted advertising campaigns v Analysing the different geographical criteria to enable targeted marketing: v Customer billing address v Most frequent location of mobile phones and customers v Current location of mobile phones and customers v Examining the different advertising campaigns that T-Mobile is running with advertisers: v Understanding the criteria that T-Mobile are using to target customers effectively v Evaluating the success of T-Mobile’s advertising campaigns with advertisers by examining the response and conversion rate Lucie Chmarová, Advertising Services Manager, T-Mobile Czech Republic

11.00 Morning refreshments

11.30 Building the business case for investing in mobile advertising and marketing v Quantifying and justifying the investment required, particularly in the mobile advertising platform, and analysing the expected ROI v Determining how to minimise the time taken to integrate a mobile advertising platform with your network architecture and the associated costs v Establishing how to measure the success of your mobile advertising and marketing campaign v Determining how to convince senior management to ‘believe’ in mobile advertising and marketing as a tool for revenue generation For speaker updates, please visit www.mobileadvertisingeurope.com

12.10 Panel Discussion: How can mobile operators work more effectively with brands to ensure successful mobile advertising campaigns? v What do brands want from a mobile advertising campaign? v What do operators want to achieve from a mobile advertising campaign? vHowcanoperatorsandbrandsfindtherightbalancetomeetboth their needs? v What technology do operators have and how can it be leveraged to reach a wide audience? v How can operators and brands develop win-win revenue share models? Panellists include: Ludovic Lévy, Director of Mobile Advertising, Orange Eden Zoller, Principal Analyst, Ovum

12.50 Lunch

13.50 Understanding how m-payments can be combined with mobile advertising to complete the sales transaction vExaminingtheprocessesinvolvedfromstarttofinishofamobile advertising and m-payments campaign v Identifying the barriers faced in delivering such a campaign and how they can be overcome v Understanding the commercial framework between mobile advertising and m-payments v Analysing the lessons learnt and evaluating the success of the campaign Saadi Hussain, Head of Commercial Propositions, BT Global Services

14.30 Permission based mobile advertising at Vodafone Romania: Understanding how to develop an advertising strategy that suits both the advertiser and your customers v Determining how to obtain permission from your customers to deliver advertising campaigns directly to them v Establishing how to advertise to the right customer, at the right time, in the right place v Understanding the competitive advantage that an operator has in permission based mobile advertising and how it can be exploited Razvan Barbulescu, Mobile Advertising Senior Product Manager, Vodafone Romania


15.30 Learning from Hi3G Denmark how to develop an in app advertising campaign v Examining the new possibilities that smart phones present to advertisers v Understanding how advertising can be delivered in app v Determining how to develop in app advertising strategies v Learning from proven case studies and examining trends from the Nordic region Kåre Carlsen, Content Manager, Hi3G Denmark

16.10 Establishing how to convince brands to partner with mobile operators for their advertising campaigns v Understanding the extent to which brands perceive mobile advertising as an effective way to reach potential customers v Analysing brand requirements and determining what you can offer them as an incentive to try mobile advertising: v A reduced price for a promotion v Offering free targeting criteria instead of charging per parameter used v Evaluating the cost-effectiveness of developing a tailor made solution to your meet the brands’ requirements v Establishing how to present the results of your campaign to secure future investment Senior Representative, France Telecom España (Awaitingfinalconfirmation)


17.00 End of conference

© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers.

Save up to €700 if you

register and pay by 13th May

2011









13.00 Lunch









Mobile Advertising


For more information on the conference programme and speaking opportunities, contact:Joanna Sturgess, Conference Producer, Telecoms IQ+44 (0) 20 7368 9300 Email: [email protected]

Heads/Managers/Product Managers of:

• Mobile Advertising

• Mobile Marketing

• VAS

• Content Services

• Mobile Services Innovation

• Entertainment

You Will Meet And Network With:

Western EuropeEastern EuropeScandinaviaMiddle EastAfrica

Media Partners:

Post-Conference Workshop: Thursday 7th July 2011

Registration and coffee will begin at 09.30.The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.

Understanding how to develop an opt-in advertising campaign that your customers will be attracted to and your advertising brand will want to invest in

In this session delegates will learn how to develop and market an attractive user interface for their opt-in advertising campaigns. Delegates will discuss what they can offer their customers in return for opting-in to their campaigns as well as how they can regularly review their preferences to suit their changing needs.


v Learnhowtodesignasimpleandflexibleuserinterfacethatenablescustomerstosettheirownpreferencesv Determine how to market your opt-in campaign and encourage your customers to opt-in quicklyv Evaluate the effectiveness of using different offers to encourage your customers to opt-inv Establish how to encourage your customers to regularly review their preferences to optimise the relevance of the adverts they receivev Determine how to speed up the opt-in process in order for your campaign to hit a wider audiencev Understand how to minimise the time taken to remove customers that opt-out in order to reduce customer complaints

For announcements on the workshop leader, please visit: www.mobileadvertisingeurope.com

Follow us on Twitter @TelecomsForum Join our Linkedin group“Telecoms Networking Forum”

Meet Prospects For Your Mobile Advertising Solution:80% of the delegates will use this event primarily to network. Position yourself as a leading solution provider to global mobile operators at Telecoms IQ’s Mobile Advertising conference.

Attendees have an active interest in hearing from:•Mobileadvertisingplatformsolutionproviders•SMSadvertisingsolutionproviders•Locationbasedmarketingsolutionproviders If you have a solution for Directors of Mobile Advertising and Heads of Mobile Marketing, we can help you connect with your prospects. Our conferences attract senior players responsible for budget allocation.

For more information on sponsorship opportunities, contact:Dale Harris, Sponsorship Sales Manager, Telecoms IQ+44 (0) 207 368 9500 Email: [email protected]

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Fax: +44 (0) 20 7368 9301

Post: your booking form to IQPC UK, 2nd Floor, 129 Wilton Road, London SW1V 1JZ

Online: www.mobileadvertisingeurope.com

Email: [email protected]

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PAYmEnT mUST bE RECEIVED PRIOR TO ThE COnFEREnCE

Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Payment Terms: Upon completion and return of the registration form full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card or purchase order (UK Plc and UK government bodies only) will be subject to a €65 (plus VAT) processing fee per delegate. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received.

IQPC Cancellation, Postponement and Substitution Policy: You may substitute delegates at any time by providing reasonable advance notice to IQPC.For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances.IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency.Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

Discounts: All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any other discounts offered by IQPC (including team discounts) require payment at time of registration. Discount offers cannot be combined with any other offers.6 Please do not pass my information to any third party

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IQPC recognises the value of learning in teams. Groups of 3 or more booking at the same time from the same company receive a 10% discount. 5 or more receive a 15% discount. 7 receive a 20% discount. Only one discount available per person.

Team Discounts*

VEnUE: Sheraton Park Lane,Piccadilly, London, W1J 7BXWebsite: www.sheratonparklane.com Phone: +44 (0) 20 7499 6321 Fax: +44 (0) 20 7499 1965 Email: [email protected]

ACCOmmODATIOn: Travel and accommodation are not included in the conference fee; however we have put together a HotelMap that displays discounted accommodation for hotels in the area to the Sheraton Park Lane. The map displays live availability and allows you to book directly with each hotel: www.HotelMap.com/M4X2CAlternatively, if you would like to book your accommodation by phone, you can call Daniel Spinner, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M4X2C. He will be happy to help you with your hotel booking and provide assistance organising your time in London.

Venue & Accommodation

To claim a variety of articles, podcasts and other free resources please visit www.mobileadvertisingeurope.com

Free Online Resources

A digital version of the conference proceedings, including all presentations, is available to buy. 6 I cannot attend the event, please send me the CD Rom priced at £599 plus VAT 6 Please send me conference materials indicated above. 6 I have filled out credit card details belowFor further information Please call: +44 (0) 20 7368 9300 or email: [email protected]. To search IQPC’s archived conference documentation visit: www.iqpcknowledgebank.com

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For more information on the conference programme and speaking opportunities, contact:Joanna Sturgess, Conference Producer, Telecoms IQ+44 (0) 20 7368 9300 Email: [email protected]

Heads/Managers/Product Managers of:

• Mobile Advertising

• Mobile Marketing

• VAS

• Content Services

• Mobile Services Innovation

• Entertainment

You Will Meet And Network With:

Western EuropeEastern EuropeScandinaviaMiddle EastAfrica

Media Partners:

Post-Conference Workshop: Thursday 7th July 2011

Registration and coffee will begin at 09.30.The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.

Understanding how to develop an opt-in advertising campaign that your customers will be attracted to and your advertising brand will want to invest in

In this session delegates will learn how to develop and market an attractive user interface for their opt-in advertising campaigns. Delegates will discuss what they can offer their customers in return for opting-in to their campaigns as well as how they can regularly review their preferences to suit their changing needs.


v Learnhowtodesignasimpleandflexibleuserinterfacethatenablescustomerstosettheirownpreferencesv Determine how to market your opt-in campaign and encourage your customers to opt-in quicklyv Evaluate the effectiveness of using different offers to encourage your customers to opt-inv Establish how to encourage your customers to regularly review their preferences to optimise the relevance of the adverts they receivev Determine how to speed up the opt-in process in order for your campaign to hit a wider audiencev Understand how to minimise the time taken to remove customers that opt-out in order to reduce customer complaints

For announcements on the workshop leader, please visit: www.mobileadvertisingeurope.com

Follow us on Twitter @TelecomsForum Join our Linkedin group“Telecoms Networking Forum”

Meet Prospects For Your Mobile Advertising Solution:80% of the delegates will use this event primarily to network. Position yourself as a leading solution provider to global mobile operators at Telecoms IQ’s Mobile Advertising conference.

Attendees have an active interest in hearing from:•Mobileadvertisingplatformsolutionproviders•SMSadvertisingsolutionproviders•Locationbasedmarketingsolutionproviders If you have a solution for Directors of Mobile Advertising and Heads of Mobile Marketing, we can help you connect with your prospects. Our conferences attract senior players responsible for budget allocation.

For more information on sponsorship opportunities, contact:Dale Harris, Sponsorship Sales Manager, Telecoms IQ+44 (0) 207 368 9500 Email: [email protected]

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