Portsmouth FC: Advertising & Sponsorship Brochure

PORTSMOUTH FCAdvertising & Sponsorship

Contents03 Introduction

05 Sponsorship Opportunities

06 Advertising Opportunities

09 Main Match Sponsor

12 Player Sponsorship /12th Man

ADVERTISING & SPONSORSHIP / www.PORTSMOUTHFC.CO.Uk / 023 9277 8555 / [email protected] 03

IntroductionThank you for expressing an interest in the advertising and sponsorship packages available here at Fratton Park. Our superb matchday packages encompass the finest cuisine, first class service and a unique stadium atmosphere unlike any other in the country and are perfect for entertaining clients, staff, family and friends. They can also be used as a tool to drive new business to your company. Portsmouth Football Club are also delighted to offer a range of sponsorships opportunities to ensure maximum exposure for your brand. This contains everything from stand naming rights to sponsorship of your favourite player and

whatever your needs we can develop a package for you. One of our most popular packages is our Main Match Sponsorship. This package provides a unique and very special matchday experience for you and your most important guests. Our Player Sponsorship package is a great way to have your company logo in every match day magazine and you also get the opportunity to come to a Players Sponsors evening and meet your player along with the rest of the team. Please take the time to view some of our offerings and contact our sales team should you wish to find out more.


Sponsorship OpportunitiesStand SponsorshipThis space offers you brand coverage of the largest site at Fratton Park, the South Stand Roof. Within this rights package you will have naming rights to the stand as well as the chance to brand all concourse and stand facia.

There is also the option for you to sponsor our away stand. This is a great way to spread your brand nationally as the stand will house thousands of fans across the season travelling from all across the country. As you will have exclusive naming rights to that stand all fans will have an instant association with your brand.

Both of these packages can be supported with an extensive marketing package which can be developed to suit your needs.

First Team Back Of Shirt SponsorOne of the most desirable opportunities is back of shirt sponsorship. Having your logo on all PFC shirts will provide you with fantastic exposure across all media outlets. This package will also be supported by versatile set of marketing inventory to suit your company needs.

Designation as an Official Academy SponsorThis fantastic package offers your brand to be at the heart of the future generation of Portsmouth.

This package can be bespoke to your needs but can incorporate such inventory as minibus branding, kit branding and additional club branding.

Stewards’ Jackets SponsorshipMatchday stewards play a huge part in the matchday experience and interact with every fan that comes to the stadium. This season we are giving you the opportunity to display your logo on all of our 300 matchday steward’s jackets at every match.

Hospitality Lounge Naming RightsLooking to promote your brand to businesses and corporate guests from across the city? Why not sponsor one of our hospitality lounges and have your brand displayed to all of our hundreds of corporate clients across the season.

Own a section of the stadiumThis season at Fratton Park we are offering you the unique opportunity to own a section of the stadium. Ownership of a section of the stand entitles you to brand your area of the concourse with your brand. You can then update this with additional promotional materials and poster spaces throughout the season and this is a fantastic way to get your brand to the heart of the matchday experience for the fans.

06 ADVERTISING & SPONSORSHIP / www.PORTSMOUTHFC.CO.Uk / 023 9277 8555 / [email protected]

Advertising Opportunities

Ad boards

Pitch side BoardsWe have limited availability for a number of seasonal boards on the side of the pitch. This is a fantastic way to promote your company to the TV audiences and visiting fans at Fratton Park across the season.

South stand BoardsThese are situated in the middle of the South Stand, and are viewed by thousands of fans every season.Crowd facing Pitch Side BoardsThis season we are offering you the unique opportunity to purchase all of the crowd facing boards for each individual stand. Having brand exclusivity on the row of crowd facing inventory of any of the Milton, Ridgeway Group or Family stands will give you fantastic exposure.

Secondary TV BoardThe secondary boards are another fantastic option for sponsorship. Utilising space within the TV arch to this package allows you to advertise to the large monthly TV audiences.

Programme AdvertisingWe have a number of opportunities in our matchday programme which goes out to thousands

of fans every home matchday. Such opportunities include everything from adverts in the programme, the chance to offer fantastic deals to fans through our heroes cards as well as the option to sponsor the players poster and have your brand displayed on the walls of fans across the city.

Big Screen AdvertsOur big screen has recently been moved and is now one of the most dominant features of the stadium. We have the ability to offer packages for both static and motion promotions on a game by game or seasonal basis.

Control RoomWithin the TV arch the control room offer a fantastic site to promote your brand to both fans and TV audiences alike.

Back Of Seats AdvertisingWith a capacity of over 21,000 this opportunity allows you to be at the heart of the matchday experience for every fan that comes to Fratton Park.

Toilet advertisingFratton Park is home to over 70 toilets and is one of the top locations for dwell time within the stadium. Your brand can be displayed in the poster spots that fill these areas.


The Main Match Sponsor provides a unique and a very special match day experience for you and your guests to enjoy. VIP Matchday Hospitality for 8 guests within the Partners Lounge comprising:

• Pre match tour of the stadium including dressing rooms and a chance to walk on the pitch• Three Course meal• Fully stocked bar with complimentary house wines, beer and soft drinks• Complimentary Match Programme• Complimentary Team Sheet• Executive match seats in the South Stand Extension• Half time tea and coffee• 50” plasma screen showing Sky Sports • Complimentary stadium car parking• Post Match photograph with the PFC Man of the Match• Dedicated Official matchday lounge host.

In addition the Main Match Sponsor will receive the following exclusive benefits:

• The opportunity to select the PFC Man of the Match and present the selected player with a Magnum of Champagne and be the first to have a picture taken with your chosen Man of the Match• Pre Match Photograph taken pitch side. (Available to download from the official Portsmouth FC website)• Executive gift for each guest• Additional car parking spaces – maximum 5• Announcements to crowd pre match, half time and post match• One 30 second advertising slot on Giant Screen at Fratton Park• One full page advertisement in Official Match Programme• Company recognition on Team Sheet and Match Programme• Be presented with a framed signed shirt from Portsmouth FC (extra guests can be added at an additional cost)

Main Match Sponsor


Match Ball Sponsor

VIP Matchday Hospitality for 6 guests within the Partners Lounge comprising:

• Pre match tour of the stadium including dressing rooms and chance to walk on the pitch• Three Course meal• Fully stocked bar with complimentary house wine, beer and soft drinks• Complimentary Match Programme and Team Sheet• Executive match seats in the South Stand Extension• Half time tea and coffee• 50” plasma showing Sky Sports• Complimentary stadium car parking• Post Match photograph with the PFC Man of the Match

The Match Ball Sponsor will receive hospitality for 6 guests into the Partners Lounge as well as the following exclusive benefits:

• Pre match Photograph taken pitch side• Executive Gift for each guest• Additional Car Parking Spaces (maximum 3 spaces)• Announcements to crowd pre match, half time and post match• One 30 second advert on Giant Screen at Fratton Park• Company recognition on Team Sheet and Match Programme• Be presented with a signed PFC football


You could be Pompey’s next 12th Man!We are proud to announce the chance of a life time opportunity of our amazing Championship Team for just one day:

• Your name and own squad number printed to a Home Shirt (shirt included)• Your photograph on the Players Sponsor page in the Match Programme• Your name will also be listed in the Team line up, on the back of the Matchday Magazine, with the rest of the Team• Two South Stand tickets for the Match• Match day Programme• Pre Match presentation photograph taken pitch side with a member from the first team in the dug out• PA Announcement• Announcement on the big screen• Photograph and acknowledgement in the following matchday programme

Player SponsorshipSponsor a Player and receive the following:

• Logo in official Match Programme for the entire season next to your choice of player• Company announcement if your chosen player scores a goal• Company announcement if your chosen player is Man of the Match• Company logo next to player photo in the Matchday Magazine• Invite for you & 4 guests to the Player Sponsor Evening where you will meet your chosen player and the rest of Team• A signed shirt

Portsmouth FC Head Office Fratton Park, Frogmore Road, Portsmouth, Hants, PO4 8RA T - 023 9273 1204 / F - 023 9273 4129 / E - [email protected]

Documents

Portsmouth FC: Advertising & Sponsorship Brochure