Face book Mania

Mehwish Kiran

140053

MBA3(3.5)

Research Includes

IntroductionResearch proposalSurvey designAnalytical frameworkFulfillment of objectivesConclusionRecommendations

Introduction

Global phenomenonProvides several featuresPopular & preferred tool of communicationHas gained very much importanceHelpful social network

Cont…

Used for:

• Passing times

• Entertainment

• Social interactions, etc.Dangerous in terms of addictionAddiction may leads to erosions of social

relations

Research proposal

Objectives:• What are the Face book usage reasons of

participants? • What are the Face book addiction levels of

participants?

• What kind of relations are there between Face book addiction levels and Face book operating times of participants?

• What kind of profile do non-addicts have differently from addicts?

Cont..Scope:• within the city of Islamabad and students from

different universities and colleges of Islamabad.

Research hypothesis:• Face book addiction make teenagers experience

problems and erosions in their social life and relations.

Cont..

• Conduction of survey• Target Population: Air University:2700 F6\2 college:4000 Comsats university:8319 F7\2:3500

• Sampling Type: Probability

Cont..

• Sample Values: Confidence level= 95% Margin of error =9% Aggregate population size= 18519 Sample size= 76 Probability=80%

Survey design

• Location

• Sample type

• Sample age group

• Selection of sample

• Respondents

• Distribution of sample

• Summary of questionnaire

Fulfillment of objectives:1. What are the Face book usage reasons

of participants?

Forward video, pictures or quotes

Post notes, update

status

Post & share personal

photosPlay games Share news

Cont..2. What are the Face book addiction levels

of participants

Cont…3.What kind of relations is there between Face

book addiction levels and Face book operating times of participants?

Cont…

Conclusion

• Face book usage reasons of most of the participants (23.7%) are to forward pictures, quotes videos, posting notes or update status.

• The addiction level of face book usage is very high among the participants

• As majority of the participants (65.8%) said that they log on to face book every day.

Cont..

• There is a close relationship between participants face book addiction level and their operating times.

• They used to be on face book Over two hours each time they access the site.

• Creation of generation gap due to wastage of time by teenagers on face book.

Recommendations

• Face book addiction in particular should be concentrated

• Be careful of the race to have as many friends as possible

• A well said by someone “excess of everything is bad", fits here

• Set a predetermined amount of time allowed for face book

Cont..

• Limit the number of automatic feeds and status update you receive.

• Indulge in some other activity that you like