Messe Erfurt GmbH image presentation

Short and simple

As the second largest exhibition centrein the new federal states, Messe ErfurtGmbH has established itself as a forumfor companies and consumers in the centre of Germany. Each year, around200 events take place here, drawingsome 600,000 visitors and over 7,000 exhibitors. Messe Erfurt has 25,070square metres of covered exhibitionspace and 21,600 square metres of open air space.

For event organisers, exhibitors and visitors, the Messe Erfurt site offersmulti-purpose halls, separate conferencerooms at the adjacent Congress Center,plenty of parking, excellent transportconnections and a full range of servicesprovided at the highest level of quality.

Facts and figures 2012

Turnover: €9.6 mEvents: 214Exhibitors: 7,006Visitors: 619,130Trade fairs & exhibitions: 45Congresses & conferences: 101Concerts & events: 68

Hall space: 25,070 m2

Open-air space: 21,600 m2

MESSE ERFURT – In the middle of it all

WelcomeWelcome to Erfurt: In the middle of it all

Even during times of international finan -cial crisis, trade shows continue to be ahighly successful marketing tool. No -where is this more true than in Germany,the world leader in trade exhibitions.Experts agree that the key to keepingpeople coming to fairs in the future is toprovide a feel-good factor. Venues andevents have to attract customers bytelling a story and making marketingtangible. This applies equally to con -ferences dealing with high-brow know -ledge transfer and to the exciting appealof popular public events. 2017 sees thebeginning of a new story for Erfurt’sexhibition centre: That’s when the newInter City Express (ICE) hub goes intooperation, enabling Erfurt and itsexhibition centre to make the most of its

advantageous location in the heart ofGermany, for the benefit of its custom -ers. No city in the country is further thanthree hours from Erfurt: organisers andvisitors can reach the exhibition centrequickly and easily from anywhere inGermany. In Erfurt they will find amodern exhibition and conferencecentre supported by an excellent range ofservices. We have an ongoing program -me of investment in the site and eventservices, allowing us to stand out amongour competitors, stay at the forefront ofnew trends and provide state-of-the-artcommunication technology. Our pooledassets of transport links, modern exhib -ition and conference facilities anddedicated service mean you can alwaysdepend on us for your success!


ICE journey times from 2017

Erfurt <–> Berlin: 1h 45mErfurt <–> Munich: 2h 30mErfurt <–> Dresden: 1h 50mErfurt <–> Frankfurt: 2h 10m

Well connected: from 2017, international visitors will be able toget to Leipzig Halle Airport in just 28 minutes via the ICE service.

42,000 people are expected to pass through Er-furt’s main railway station every day from 2017. MESSE ERFURT – In the middle of it all

In the middle

of it all

The Free State of Thuringia is at the centre of one of Germany’s biggest everinfrastructure development projects.Over €10bn is being invested in theDeutsche Einheit Nr 8 (German UnityNo. 8) project to build a high-speed rail connection between Berlin and Nuremberg.

With high-speed rail services at Erfurtstation, an ICE hub, and the long-dist -ance road network in all directionsbeing connected to motorway junctionsacross the Free State, there is no disputing the appeal of Thuringia as a top location for trade shows and conferences. This will be a major boost for Erfurt Messe.

2017All routes lead to Erfurt. ICE hub

Size, accessibility and service: three reasons why Erfurtis the perfect venue for hosted trade fairs and congresses.

Congress Center ErfurtThe Congress Center at Messe Erfurt offers twelve naturally lit rooms whichcan accommodate a total of more than1,600 people. Hall 1 is connected to the Congress Center for large-scale conferences and conventions and hascapacity for a further 5,200 guests. All in all, this means the Congress Center together with the Hall can meet every requirement for ancillaryrooms for seminars, workshops andpress conferences.

Multi-purpose arenaThe Steigerwald stadium, home of thefootball club Rot-Weiß Erfurt, is justoutside the city and is set for develop-ment as a modern, multi-purpose arena at a cost of almost €35m. Thespace will also be available for tradefairs, conferences, conventions and

open-air concerts. When completed in2016, it will be able to accommodatesmall to medium-scale conferences for250-750 guests, concerts for audiencesof up to 2,000, and open-air events for10,000 visitors and more.

ICE City ErfurtFrom 2017, the Inter City Express ser-vice will be coming to Erfurt, providinghigh-speed rail links to and from all fourcorners of the country. The state capitalwill then be even more convenient as avenue for conferences and conventionsand as a destination for business tripsgenerally. The ICE City developmentproject will generate attractive confe-rence facilities for up to 400 people inaddition to the ICE hub, with 2017 thetarget date for completion.


Business

in three-part harmony

With its excellent geographical location,attractive facilities and a wide-rangingprogramme of supporting events and incentives, Erfurt is the ideal venue fortrade shows, conferences and events of all kinds. The new ICE hub will make Erfurt even more attractive. Inter national events will benefit from the direct connec tion to Leipzig HalleAirport – a mere 28 minutes away on the Inter City Express.

1-3XOne location – three options

As part of our “Three-Part Harmony” strategy we will be providing:


The Messe Erfurt exhibition site may notbe regular in shape but it is excellentlysuited to its purpose. For event organis -ers, exhibitors and visitors, the Messe Erfurt site offers multi-purpose halls,separate conference rooms at the ad -jacent Congress Center, plenty of park -ing, excellent transport connections and a full range of services provided atthe highest level of quality.

46,670Total exhibition spacein m2

for your success!

Measured


Exhibition space Length/width/height Total area Rows of seating

Hall 1 (multi-purpose hall) 74 / 74 / 12 m 5,600 m² 5,172Hall 1 (twin-level foyer) 2,500 m²Hall 2 84 / 84 / 8 m 7,000 m²Hall 2 (foyer) 900 m²Hall 3 84 / 84 / 8 m 7,000 m²Hall 3 (foyer) 600 m²Glass Hall 520 m²Congress Center (foyer) 700 m²Service Center (foyer) 250 m²

Halls and foyers (combined) 25,070 m²Open-air space 21,600 m²

Total 46,670 m²

Multi-purpose, adaptable facilities customisable for your event

Capacities at a glance

Prepared for any eventuality:The Congress Center provides spacefor conferences and exhibitions.

Separately or together: Halls 2 and 3 have thesame design, and provide excellent facilitiesfor public and trade-only exhibitions alike.

Germany’s top concert promoters valuethe ambience and equipment at the multi-purpose Hall 1.


Halls 2 and 3 are identical exhibitionhalls, each with a floorspace of 7,000 m².Both are connected via bright, natur -ally- lit foyers to Hall 1 (multi-purposehall) and to the outdoor area. The covered walkway between the CongressCenter and Hall 2 is only 25 m long, so getting to supporting exhibitions isalways quick and com fortable. Halls 2and 3 have separate entrance points and can be used either separately or together.

The outdoor area at the Erfurt exhibi-tion centre covers 21,600 m² and is directly adjacent to the three exhibitionhalls, making it easy to include outsizeexhibits, e.g. agricultural machinery orconstruction equipment in trade showsand exhibitions. There is space to lay onoutdoor activities as part of an eventsprogramme, with possibilities rangingfrom demonstrations of machinery toSUV test tracks and sports activities.

Direct connectionOutside space for outsize items

1,000A thousand possibilities

Congress Center Erfurt: Hosting over60,000 visitors a year.


Adaptable and multi-functional

Multi-purpose Hall 1

A clear view from every seat:Multi-purpose Hall 1 has impressive functionality.

Multi-purpose Hall 1 has a diverse rangeof possible uses and is the perfection location for trade fairs, concerts, sport -ing events and corporate presentations.Concert promoters know it as one of Germany’s most popular venues. Audi-ences of up to 12,000 come to enjoy rockconcerts, sports events and TV shows, allof which benefit from technical facilitiesof the highest order. The hall’s excellentfunctionality ensures that a quick turnaround between trade shows, conferences, concerts and other events

is always possible. With no supportingcolumns in the hall, audiences are guar -anteed unobstructed views from allseats. The hall’s height of 12 metres andthe roof’s 40-tonne load-bearing capacitymake Hall 1 ideal for large-scale TV pro d uctions and sports broadcasts. Programmes broadcast live from MesseErfurt include the iconic “Wetten,dass..?” variety show, boxing and many shows for MDR, the regional channel for central Germany.


747412

Multi-purpose Hall 1A fair sizeLength/width/height

Exhibition space Length/width/height Total area Rows of seating

Hall 1 (multi-purpose hall) 74 / 74 / 12 m 5.600 m² 5.172Hall 1 (twin-level foyer) 2.500 m²

From Depeche Mode to Rammstein, from Pinkto Helene Fischer: the world of internationalpop and rock music loves this popular venue.MESSE ERFURT – In the middle of it all

In just a short space of time, Hall 1 can be converted from a concert venue to alarge-scale conference room with seatingfor up to 5,200 guests. Mobile stands andvariable partitioning make it possible toadapt the hall’s capacity to suit the event.And the outdoor area directly adjacent tothe hall can always be incorporated if theneed arises.

A spacious, naturally-lit twin-level foyeraffords additional exhibition space or a catering area as appropriate. With avariety of entrances to choose from,Hall 1 can be used completely inde -pendently of other events taking placeat the exhibition centre.

Flying change

5,200In no time at allfrom concert hall to



Exhibition space Length/width/height Total area

Glass Hall 520 m²Congress Center (foyer) 700 m²Service Center (foyer) 250 m²

Congress Center Ground Floor

MESSE ERFURT – In the middle of it allCongress Center Erfurt: Sustainableconferences with feel-good factor!

Congress Center

Room for thoughts

The Erfurt Congress Center offers anamazingly extensive range of rooms.Guests enter a spacious, bright foyer to get to seven naturally-lit rooms (whichcan be sub-divided into 12 seminarrooms) and can take a glass lift up to themulti-purpose Panorama Room on thethird floor, with its spec tacular viewsacross Erfurt.Seating in all rooms can be arranged inrows, blocks or classroom-style withdesks, and there are modern technical facilities for presentations, interpretingservices and shows. The biggest con fer -ence room in the Congress Center is theCarl Zeiss Room, which has full technicalfacilities for up to 726 seats and can alsobe temporarily partitioned. The foyers oneach floor create a light atmosphere and

provide space for exhibitions and ser-vices. In addition to the 1,600 peoplewho can meet in the Congress Center,the Multi-purpose Hall, which can alsobe used as a conference room, allows an extra 5,172 seats to be added to thecapacity.

7›12Expandyour options in a matter of minutes

Carl Zeiss Room: Suitable for any occasion,from business seminars to grand event opening ceremonies.


Conference rooms Rows of seating Total area

Carl Zeiss Room (incl. gallery) 726 585 m²Panorama Room 380 554 m²Christian Reichart 231 223 m²Heinrich Ehrhardt 96 83 m²Ernst Abbe 86 80 m²Adam Ries 55 69 m²Joseph Meyer 53 56 m²

All-rounder

4XFour floors of open space

For conventions with supporting exhib -itions, Halls 2 and 3 can be booked asmulti-purpose all-rounders, each with7,000 m² floor space. All the buildingscan be easily reached without gettingyour feet wet, and have access to theoutdoor area whenever the occasionmay demand.

Hall 2 and the Congress Center are connected by a covered walkway.

Congress Center 3rd Floor


Networked services

for success

Booth construction / Technology / Logistics∙ Electronic visitor registration∙ Online booking system∙ Booth construction systems∙ Furnishings, equipment, crockery hire∙ Carpet∙ Electrical connection∙ Water supply, vacuum and compressed

air connection∙ Suspended displays from hall roof∙ Booth supervision, cleaning service∙ Waste disposal∙ Telecommunications and accessories∙ Transportation services∙ Parking for trucks, cars, containers,

trailers∙ Hotel and travel service∙ Digital visitor guidance

Marketing services∙ Electronic advertising spaces on site∙ Visitor registration∙ Photography service∙ Exhibition staff∙ Press centre∙ Online accreditation∙ On-site and online press kit space∙ Trade magazine racks∙ Organisation of press conferences

We will increase your visibility to visitors.Make your exhibition even more success-ful using the latest advertising facilities atthe exhibition centre. 32 LCD and LEDscreens will make sure your message rea-ches all visitors to the exhibition centre.

Catering and events∙ Booth catering and delivery service∙ Banquet and conference catering∙ Event organisation

Visitor services∙ Hotel and travel service∙ Online ticket service∙ Multi-purpose Messe restaurant∙ Travel cards for free use of ÖPNV

local transport

32Eye-catching messages


Providing a full range of services including everything from online bookings to travel information, the team at Messe Erfurt is committed to making sure things run smoothly so everyone has a pleasant experience, whatever the event.


Messe Erfurt’s own exhibitions

Thüringer ImmobiliengesprächeThuringia Real Estate Conference

inoga – Trade Fair for the Hotel, Catering and Hospitality Sector

sport.aktivsports & outdoor activities exhibition

Faszination Haar+KosmetikChampionship and Trade Fair

Rapid.Tech – Trade Fair and User's Conference for Rapid Technology

immo.invest Thüringer InvestorentagThuringia Investors’ Day

FabCon 3.D –German PersonalFabrication Convention

Wind.EnergieWind.Energy – a Conferencefor Central Germany

Reiten-Jagen-FischenRiding, Hunting, Fishing

Rassehunde-AusstellungInternational Dog Show

Grüne Tage ThüringenGreen Days of Thuringiaagricultural show

Haus.Bau.Energie.The Thuringian Construction Trade Fair


Keep talking: More than 7,000 exhibitors puttheir faith in the communicative power of the Erfurt trade shows.

Staging trade fairs

Shaping the location

We see ourselves as a location with a roleas a driving force: There are a number ofsignificant socio-political issues that gointo the trade fairs we put on – opportuni-ties for central and eastern Germany, creating networks within the commercialworld, generating marketing for the re-gion. As a result, Erfurt becomes a beacon.

Targeting the future:While newcomersand experts convene at the Rapid.Tech con -ference and trade fair to discuss the latesttrends in generative manufacturing tech-nology, the most recent technology high-light in the calendar, FabCon3.D, aims toappeal to the growing community of fansof 3D printing. Messe Erfurt is the onlyvenue that illustrates the industrial andprivate applications of this technology.

Putting policy into practice:Eventssuch as Wind.Energy – a Conference for Central Germany, Thuringia Investors’ Dayand the Thuringia Real Estate Conferenceare aimed at consolid ating networks within the local economy and marketingThuringia as a business location.

Focussing on the consumer:The consumer fairs are a major attraction forthousands of visitors from all over centralGermany. Events such as the Automobil-messe (Car Show), Riding, Hunting, Fishing,Green Days of Thuringia agricultural show,the sport.aktiv sports and outdoor activitiesexhibition, and Erlebniswelt Modellbau(World of Models) are packed with excitingdisplays and visitor experiences.

Comfort with a clear conscience: Messe Erfurtbrings economy and ecology together in harmony.MESSE ERFURT – In the middle of it all

Sustainability,

on principle

It’s only natural. The Congress Center and all the hallshave been designed to be multi-funct -ional with an emphasis on ecology andeconomy. Messe Erfurt makes every ef-fort to ensure that all aspects of the tradefair business are made to be sustainable –from organisation, booth construction,and hosting supporting events, to show-related traffic and energy consumption.Our long-standing involvement in regional environmental projects and the planned international Green Globecertification scheme brings the assurancethat resource efficiency is a key factor inthe hosting of trade fairs, conferences,concerts and events – not least as all electricity used is 100% green energy.

Bees on the roof. Ecology in practice: With the support ofthe Thuringia Beekeepers’ Associationwe have five colonies of bees in hives onthe roof of Messe Erfurt. These produce atotal of 125 kg of honey a year, presentedin small jars as a token of the exhibitioncentre’s commitment to the environ-ment.

125One hundred and twenty-five golden kilos ofsweet sustainability


Erfurt – a city at the centre of things:where the medieval meets the modern.


Erfurt

A city at the centre of things

Erfurt is the capital of the Free State ofThuringia. Thuringia’s state assembly andgovernment and the Federal Labour Courtare located here and play an importantpart in highlighting Erfurt’s character asan urban centre. Now, at the beginning ofthe third millennium, the city is also be-nefiting from its geographical position inthe centre of Germany and of a unitedEurope, particularly where advantages of infrastructure are concerned. Majorpan-European routes for all forms oftransport meet here at the intersection of East-West and North-South axes. As acommercial location it is characterised byits wide diversity of industries, which canbe grouped into five main areas of compe-tence: mechanical and plant engineering,the media and creative industries, horti-

culture and food products, microsystemstechnology and optoelectronics, and logistics. Approximately 13,000 firms are based in Erfurt, proving the city’s credentials as an attractive business loc at -ion. Erfurt boasts one of the best-preser-ved medieval city centres anywhere inGermany, with its landmark pairing of StMary’s Cathedral and St Severus’ Church.

More dynamic than BerlinIn a survey conducted by the InitiativeNeue Soziale Marktwirtschaft (INSM, aGerman think tank), which ranked Germ -any’s 50 most populous cities according to their dynamism as reflected by develop-ment during the period 2006–2011, Erfurtcame in 6th place with 55.6 points, wellahead of Berlin and Hamburg.

4,799Comfortable hotel beds

www.erfurt.de

Erfurt factfile

Population: 203,000Green spaces: 4,364 haStudents: 10,440Attracting business: 14 business parksTransport: A4, A71, ICE, airportHotels: 63 hotels with 4,799 beds

www.insm-wiwo-staedteranking.de


Thuringia

A business location

When asked to characterise their homestate, Thuringians respond with a healthydose of self-deprecation, citing the three “W”s of woods, Weimar, and (brat)wurst.A better description of the German fede-ral state of Thuringia might be represen-ted by the words change, value creation,and economic strength. For some yearsnow Thuringia has been a leader in theautomotive supplier industry and in me-chanical engineering. At the same timethe region is becoming an increasingforce in the high-tech industries such asICT, biotechnology and optoelectronics.Over 2,000 industrial enterprises provideemployment in the region.

Proficiency: 94 market leaders and toptechnology firms

Diversity: 97,000 companies from all industries

Opportunity: Nine state universities and colleges of higher education, 50,000 students

Speciality:Over 200 million bratwurstsausages are sold every year in Thuringia.Around 100 million more are sold out-side the Free State. Annual production ofthe ‘Thüringer Rostbratwurst’ weighs inat about 40,000 tonnes.

Quality:Thuringia is the best investmentlocation in Germany and western Europe.That’s the conclusion of the US Site Selec -tion magazine in its recent study, “The2010 Global Best to Invest Rankings”.

Vitality: In a ranking of federal statesconducted by Initiative Neue SozialeMarktwirtschaft (INSM)* and Wirtschafts-woche magazine in 2012, Thuringia wasrated fourth for dynamism.

Thuringia factfile

Area: 16,172 km2

Population: 2.23 millionGDP 2012: €49.25bn

94Market leaders

www.thueringen.de

* INSM – a German think tank


Future with tradition. The Free State of Thuringiashines both as a location where innovation is athome, and as an attractive tourist destination.

Wieland KniffkaManaging Director, Messe Erfurt GmbH

T: +49 361 400-1000M: 0173 389 89 [email protected]


Mitko R. AvramovHead of Hosted Eventsand Exhibition Service


Anke FischerHead of Self-ProducedEvents


Gothaer Straße 3499094 Erfurt

T: +49 361 400-0F: +49 361 400 1111

[email protected]

Publisher:Messe Erfurt GmbH

Editorial services:Thomas Tenzler, Isabell Schöpe

Photos and sourcesMesse Erfurt GmbH, Barbara Neumann, Erfurt City Council –www.erfurt.de, Thuringia StateMinistry for Economic Affairs,Work and Technology, ThüringerTourismus GmbH, X-FAB Semi-conductor Foundries AG –© LEGThüringen mbH –Michael Voigt,Lutz Stallknecht – pixelio.de, Wartburg Foundation Eisenach

Design: Gudman Design

Printing: Druckerei Kessler

Contacts

:-)We look forward to seeing you!

www.messe-erfurt.de