1. 50% of media students said they would use the 7D’s

2.

3. “I think that Windows 7 is better than Windows 8”

4. 10 out of 12 people cant believe its not butter

Do Now Task:

5.

6. A student said “Coke is better than Pepsi”

7.

8. “I hate 100% of the Apple products”

Two Step Flow

• Two step flow is the transfer of information from a Media Text to an Audience.

• Essentially information from Media Text’s do not flow directly to audiences but rather through individual people called “Opinion Leaders” who watch media closely.

• These leaders tell the information to their friends, “Opinion Followers”, but also add their own interpretation as well which is called “Personal Influence”.

1. Media Text 2. Audience 3. Friends

Opinion Leader: “It’s a good film and I think its the best in the

world”

Think that Back to the Future is the best film as a close friend has influenced them.

A Visual Representation

Personal Influence

• As the information that “Friends” receive is Second Hand, the information they receive has been combined with the personal opinion of the “Opinion Leader”.

• This could mean that a biased message could be passed on to others which could lead up to a false build up of expectations.

• This Biased view of the “Opinion Leader” with the original information from the “Media Text” is called Personal Influence.

On a Larger scale...

A: Audience “Opinion Leaders”

(Those that see the source

material)

F: Friends “Opinion

Followers” (Those that receive the “Personal Influence” from the “Opinion Leaders”)

Qualitative Definition: Involving or relating to distinctions based on quality or qualities, therefore qualitative research is based on opinions and suggestions as well as analysis of emotion. (Opposite to fact based research)

Quantitative Definition:Expressed or expressible as a quantity and therefore is research that specifically relies on percentages and statistics and other numerical related facts.

Ways to collect research: -Focus Groups (Interaction with subjects on specific topics.)- Direct observation (Making specific observations of a situation without influencing or participating in any way.)

Ways to collect research -Surveys (Gives an opportunity to produce primary data for your research.)- Research (Finding out if there is any existing quantitative data that can be used to back up your own data.)

Example: Oil paintingblue/green colour, gold framesmells old and mustytexture shows brush strokes of oil paintpeaceful scene of the countrymasterful brush strokes

Example: Oil Painting - picture is 10" by 14" with frame 14" by 18"weighs 8.5 poundssurface area of painting is 140 sq. in.cost $300

Qualitative VS. Quantitative

http://www.youtube.com/watch?v=6yzT3jgEm54

• Now give me an example of qualitative data that you might find in when doing audience research for a media product.

• Now Give me an example of quantitative data that you might find when doing audience research for a media product.

Explanation Video

Mass Market

• The producers of media texts and the advertisers who used them were if anything even more interested in these audiences who they could contact through the new media

• Television companies and advertisers pioneered new techniques of market research which involved quantitative surveys where they attempted to count how many people they reached.

• The most obvious on is the system of television ratings.• There might have been shows you have enjoyed

watching but is no longer on tv due to it not achieving high enough ratings.

Alcatraz Example

• A TV series that got cancelled due to low ratings is Alcatraz.

• http://www.youtube.com/watch?v=Rk5zRuVDI0k