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Maxus Hungary Credentials 2012
Introducing the global agency the industry is watching
Maxus Credentials 2
Campaign’s global media network of the year 2011
Fastest-growing global
media agency last 3 years Recma 2012
One of Advertising Age’s
‘Agencies to Watch in 2012’
The youngest and most agile of WPP’s four media
agencies
A young agency with world-class heritage
#1 global marketing communications group
World-class intelligence,
insight and resource
Launched Maxus as an agency ‘built for the future’
Best media at the best price
Continuous investment in ground-breaking tools and
technology
3
Campaign’s global media network of the year 2011
Fastest-growing global
media agency last 3 years Recma 2012
One of Advertising Age’s
‘Agencies to Watch in 2012’
The youngest and most agile of WPP’s four media
agencies
Maxus Credentials
Access to GroupM buying clout and investments related to over one third of the world’s bought media every day
Trading, Tools & Expertise
Americas 22.7%
Top 5 Europe 33.5%
Asia Pacific 33.0% Other EMEA
30.4%
Source: Recma 2012
4 Maxus Credentials
A global footprint covering all regions and all key markets
Maxus North America
Canada, USA (x5)
Maxus South America Argentina, Brazil*, Chile, Colombia, Mexico, Peru,
Uruguay
Maxus Europe Austria, Belgium, Czech Rep, Denmark,
Finland*, France, Germany, Greece*, Hungary, Ireland, Italy (x2), Netherlands, Norway,
Poland, Portugal, Russia, South Africa*, Spain, Sweden, Switzerland, Turkey, Ukraine, UK
Maxus Asia Pacific Australia (x2),
Bangladesh, China (x4), Hong Kong, India (x6),
Indonesia, Japan*, Malaysia, New Zealand*, Pakistan (x2), Philippines,
Singapore, Sri Lanka, Thailand, Vietnam
*with WPP agency partners
5
Africa & Middle East* Key markets: Bahrain, Egypt,
Iraq, Jordan, Kenya, KSA, Kuwait, Lebanon, Nigeria,
Oman, Qatar, UAE (x2) Existing Maxus client businesses coordinated in: 30+ African and 20+ Middle Eastern countries
Maxus Credentials
A planning philosophy focused on driving deeper relationships between our brands and their consumers
6 Maxus Credentials
Mining the Complexity Use data to define and
understand discrete audience segments
Making the Complex Simple Build strategies to address the
objectives and set a clear communications platform
Make the Simple Magical Develop unique media ideas that are in line with the objectives
Make the Magical Live Monitor campaign process and course correct as necessary
The fastest-growing agency network for 3 consecutive years
Source: Recma 2012
7
Rank Media Network 2011 vs. 2010 2010 vs. 2009 2009 vs. 2008
1 Maxus (WPP/GroupM) +43.6% +28% +19
2 PHD (Omnicom) +17.5% +19 -2
3 Zenith Optimedia (Publicis) +11.1% +16 +4
4 Carat (Aegis) +10.1% +13 +5
5 OMD (Omnicom) +9.8% +10 +2
6 MediaCom (WPP/GroupM) +9.2% +9 +7
7 Starcom MediaVest (Publicis) +9.0% +14 +4
8 MPG including Arena (Havas) +8.7% +14 +9
9 Vizeum (Aegis) +8.7% +10 +17
10 Mindshare (WPP/GroupM) +5.2% +13 -1
11 Universal McCann (Interpublic) +4.9% +23 +2
12 Mediaedge:cia (WPP/GroupM) +3.3% +14 +7
13 Initiative (Interpublic) +3.3% +13 +3
Maxus Credentials
…was established on the 1st November 2010 in Budapest
on the basis of a 10 years old former MEC brand MediaZone
& like in anywhere of the world we are part of
Maxus Credentials
In Hungary Maxus…
2%
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8%
11%
17%
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Sorce: Kantar Media 2011 Maxus Credentials
In Hungary GroupM is N°1 Agency Groups’ Media Expenditure 2011
10
International network background 1
Small agency – flexible, client focused, creative 2
Huge buying power through GroupM - Transparency 3
Unique Philosophy through Relationship Media 4
Integrated use of tools to deliver ROI 5
Our 5 core strengths
Maxus Credentials
We offer
Maxus Credentials
we’d love to work with you too
See: www.maxusglobal.hu CEO: Marcell Tamás Nagy Email: [email protected] Tel: +3630-816-3964
Maxus Credentials
