Yi Road2IdeasLuLu Hypermarket,Kochi

PRESENTED BY

-TEAM MAVERIX

History LuLu Group

EMKE a.k.a LuLu Group International founded by Mr. M.K.Abdulla, M.A.Yusufali’s uncle.

Yusuffali diversified the group to include frozen products distribution all over to the emirates and late included food & non-food categories

Retail chain of hypermarkets and supermarkets known to be major players in the emirates

LuLu International shopping mall in Kochi opened in 10th March 2013

LuLu International Shopping Mall

LuLu Hypermarket, LuLu Fashion Store, LuLu Celebrate, LuLu Connect

4,500-seater Food Court that has eighteen multi-cuisine kitchens and three fine restaurants

71,000 square feet, nine screen PVR Cinemas multiplex

Arcade games, 5D Cinema, party hall, 12-lane bowling alley, Indoor climbing, rides, and amusement

Kerala's first McDonalds.

5000 sq ft ice skating rink (South India's largest)

Expansive check-out counters

Ample parking space that can accommodate up to 4800 vehicles

Money exchange centres

Bank counters

Eighteen pairs of escalators, travelators and elevators

Spacious corridors

Large glass central atrium with translucent roof

Facilities for the disabled, baby rooms

LuLu Hypermarket

Hypermarket chain started in 2000 by LuLu group international.

Based in abu dhabi

M.A.Yusuffali is the managing director

Over 30,000 employees of which 22,000 are Indians

109 outlets of which 1 is in Kochi,Kerala.

Deloitte placed LuLu hypermarket in the top 10amongst the world’s fastest growing retailers

Known for their subsidized cost of products.

LULU hypermarket, Kochi

Part of the famous LuLu chain of Hypermarkets

LuLu Hypermarket is on the ground floor of LuLu International shopping mall,Kochi.

It covers an area of 25,800 square metres.

Fresh, frozen, canned foods, fruits and vegetables, along with meat and poultry sections, bakery section, hot food counters.

Groceries, stationaries and all the basic needs of a citizen are met with variety of products from around the world

Innovative Market

“customer is the king”

Customer needs are satisfied to their best with products exported from around the world

Large number of billing counters to avoid patience testing of the customers

Similar organization of products in the LuLu markets around the world

First Hypermarkets to bring cooked food sale. Different cousines from around the world

“No woman should cook food at home”

Fruits and vegetables Fresh vegetables and fruits; manually checked and handled

Variety of fruits from around the world

Meat products Fresh and good products from HACCP certified giant suppliers

Fish products Fresh from the cost of Kochi

Strategically placed Stalls Food stalls are strategically placed to for the comfort of the customers

Fish stalls placed strategically to allow anytime access for the customers

Ambience and ease of shopping encouraging male shoppers.

Meeting customer needs with the expertise of 108 types of different experience

World renowned services and monthly and festive updated products. Date festivals

Christmas decors from around the world

Mango festival during season etc

The ‘Buying team’ of the chain plays an important role in keeping track of the needs and trends of the customers.

Innovative Techniques

Targeted Kerala Less or no competition allowing initial establishment in India

45% of the agricultuaral production wasted in India LuLu invested

India is rich in human resource LuLu made use of the human resources to the extreme

Major imports for food and meat products for the emirate chain is from India.(UP) Easy access

Simple, efficient and perfected product organization.

Systematic play with the rise and fall of product prices

Fruits and vegetables imported from countries where it is in season thus being able to subsidize the same.

A R&D team to study the possible science and automations in marketing, organizing.

CSR activities

“Where there is hospitality there is LuLu”

Schools and hospitals here in “God’s own country” for the poor.

“Walk for education” by Dubai care.

Donations collected are for Charity distribution in Bahrain.

Fight against Global Hunger; hand in hand with MasterCard

The major hurdle faced is the expected number of customers Achieved 2crore customers in ten months

Need more for the sustainability of the mall

The “PEARL” in God’s own country with no limits set to their development : LuLu

THANK YOU

SIGNING OFF

-TEAM MAVERIX