Dr. Mathew McDougall  

Founder  and  CEO  of  SinoTech  Group  

This is a story about the Universe

We now know that the Universe has been growing since it’s inception.. The time of the ‘big bang’

In the past, we simply gazed into the night sky and saw stars. This was the basic of our knowledge; simple and naïve.

Then over time we developed sophisticated tools like the Hubble Space Telescope, we peered deeper into space and found a new

world that completely changed the way we saw the Universe

Here we have the Social Media Universe – It’s Huge

1.97 Billion Internet Users

600 Million Facebook Users

2 Billion Youtube Videos Viewed Daily

50 Million Tweets per day on Twitter

Parallel Universes, the existence of multiple realities, has not yet been proven in the physical world.

In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.

Where there is Facebook, Twitter, YouTube, etc. in the West

We have Renren, Weibo, Youku, etc. in China

Chinese Social Media Universe Fast Facts

457 Million Internet Users

231 Million Blog Users

1 Billion minutes spent online daily

135,000 web videos added daily

364 Million broadband users

30% growth in e-commerce (2010)

100 Million Simultaneous Users on QQ

277 Million mobile users

Magic by Numbers

Social Intelligence is not simply monitoring but about making meaning

2006

2008

2010

2011

Reputation Monitoring “What do people say?”

Social Media Analytics “Where & when do they say?”

“What does it all mean?”

2009

2007

Social Media Technologies Leverages computational linguistics (CL)

Context, Sarcasm, Irony

OR

Computer Fruit

Today’s social media technology

Where are people talking?

What do people think?

When and how much do people talk

about it?

How are customers expressing their

viewpoints?

Competitive analysis

More than technology – transformation into analysis

5 Parting Thoughts

In China, censorship has not stopped Social Media but simply changed the players and modified online behavior from the West

Also, impacting business like never before. Companies must look at their online brand health, online reputation and product promotions

Tools & Technologies for providing insights will continue to develop and evolve as businesses move towards being “social spaces”

Social spaces will connect sales, marketing, recruiting, support, product development and other business areas

Chinese online user behavior is different to the West – Chinese are more social, trusting and entertainment oriented

Thank You! Dr Mathew McDougall| matt@digitaljungle.com.cn

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