Facebook for Lawyers

The Best Facebook Tips & Techniques for Lawyers-Proven Methods for Using Facebook to Land Referrals & New Clients as a Lawyer

Alex RomanovichMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

About the Webinar Speaker• Alex Romanovich, Founder – Social2B, CMO –

EuroSpaClub International, Advisory Board Member – The CMO Club

• Unique blend of technology, marketing andbusiness development skills and experience (IBM, SGI, Bertelsmann AG, Unified Technologies, Global AdvertisingStrategies, Social2B, EuroSpaClub Intl.)

• Frequent speaker and advisor on topicsof International and Multi-Cultural Mktg. (CNBC, CNN International, Forbes, Crains, Voice of America, etc.), Social Media

• Social Media Marketing, Social ValueChain, and Social Media Scalability Expertise

• @social2B or [email protected] – 1-917-815-1151

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mailto:[email protected]

Overview

• Facebook is the most popular consumer-oriented, ‘client-centric’ social networking site on the Internet

• Facebook gives you the opportunity to connect, engage, build a community, and convert clients and connections into ‘advocates’ for your practice and brand

• Facebook gives law firms the ability to share their knowledge with prospective customers and clients, making it more likely that they'll be chosen over a competitor

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The Best Facebook Tips & Techniques for LawyersAlex Romanovich

www.ExecSense.com © ExecSense, Inc.

What to Know• Facebook can bring referrals and clients by helping you to reconnect with

old friends, ‘alma matter’, colleagues, etc. through direct contacts, events, and interest groups

• Facebook Pages (Company Pages) allow you to post videos, photos, notes, blog posts, and other community-building ‘engagement’ applications. You need to stay within the rules of ‘non-solicitation’

• Facebook can be used by Jury consultants to evaluate potential Jurors before and during trials. Social Media Vetting can be valuable.

• Facebook can be an effective tool for investigating defendants, witnesses and prosecutors. Evidence revealed via profile searches can be of value in the overall discovery and research phase

• Facebook can be helpful in hiring employees, consultants, and experts.

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What to Know• Facebook can bring referrals and clients

• Building Communities through engagingthe audience

• Sharing information relative to subjectmatter expertise

• Becoming the ‘glue’ of the communitythrough engagement in conversations, important topics, etc.

• Enabling conversations through apps, infrastructure and integration

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What to Know• Facebook Pages

• Great infrastructure to aggregate a lot ofrelevant content – pictures, videos, advocate comments, tips

• Possibility to create or integrate applications, such as calendaring, games, appointments, and even intake forms

• A great way to introduce the team and the company to the audience

• A great way to promote accompanying products and create contests and promotions (solicitation and ethics rules still apply)

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What to Know• Facebook

Pages

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What to Know• Facebook can be used by

Jury consultants…

• Attorneys are beginning to use Facebook for background checks and overall jury selection process

• Not a new practice, but getting more popular and more mainstream

• Practice not regulated by law or ethics boards

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What to Know• Facebook can be an

effective tool for investigating defendants or advising them

• Behavioral research into defendant’s profiles can reveal true intent, motive

• Witnesses can be subject to similar research

• Defense attorneys can advise their clients or monitor their behavior

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What to Know• Facebook can be used for

hiring and employee relations

• Employers may face liability under federal, state and local law for using social media information (race, age, disability, religion, sex orientation, etc.) in a hiring decision

• Have a neutral party, such as an employee or consultant, conduct social media search, with filters

• DO NOT ‘friend’ applicants or gain access to their non-public profiles

• Document your decisions

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Action Plan10 Proactive Steps in being more effective on Facebook•

Number 1 - Create personal profiles for lawyers in your firm and make them a part of a FB page

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Number 2 - Create FB Page for your company

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Number 3 - Create various Tabs describing your company’s services, practice areas, etc.

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Number 4 - Engage a community by posting topics related to current cases, trends, dangers, awareness

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Number 5 - Build the community by asking questions, conducting polls, soliciting advice, creating advocacy

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Number 6 - Integrate, when possible, with your existing websites, blogs by linking to them and linking back

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Number 7 - Integrate with your corporate Twitter account, if you have one – if not, get one!

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Number 8 - Research Facebook groups related to your topics and post relevant content. Create groups

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Number 9 - Connect and integrate your Facebook profile(s) with LinkedIn profiles for attorneys, the firm

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Number 10 - Use Facebook metrics, advertising and measurements tools (Insight, Facebook Ads) to expand

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Case Studies• Case Studies

• Case Study # 1 – Facebook Integration with email campaigns

• Case Study #2 – Facebook integration with LinkedIn and Twitter

• Case Study # 3 – Community Building via Advocates

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FAQs• Ten main questions/misconceptions lawyers may have with respect to this

topic so that you can discuss the answers during your recording.

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Number 1 - We can create a Facebook account and they will connect to us and LIKE us

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Number 2 - Facebook account is virtually free to maintain

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Number 3 - Creating and managing a FB account (profile) is easy – anyone can do it

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Number 4 - Facebook can get to complex and integration to other profiles may not be worth it

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Number 5 - We don’t really need our original content for Facebook, do we?

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Number 6 - I can create multiple FB accounts for each specific topic, can’t I?

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Number 7 - We can start our FB presence with an intern or my personal assistant and see where it takes us?

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Number 8 - I am not sure where it will take me, so I will wait a little longer

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Number 9 - Should I connect to my clients via Facebook?

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Number 10 - What if my competitors are trying to connect to me?

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Moderator Questions• List three questions you would like the moderator to ask you during the

Q&A section to help spur questions from other attendees:•

Number 1 - Is Facebook mainly for consumer oriented law practice areas?

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Number 2 - What kind of return will a law firm get in 2-3 months? 6 months? 12 months?

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Number 3 – How much content is necessary to maintain a healthy FB account?

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Conclusions• Three Most Important Points:

• Point 1: Facebook is a great facilitation and sharing tool for a Legal Practice

• Point 2: If you can’t manage it (resources, content), don’t do it

• Point 3: It can be a great research tool, but you have to target, set goals and execute well

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Business

Facebook for Lawyers