Measure What Matters - II How to achieve your ultimate online marketing goals By Trent Blizzard, President Blizzard Internet Marketing, Inc www.blizzardinternet.com
While monitoring a few top keywords phrases is a tempting yardstick, it doesn’t accurately measure your hotel's website's effectiveness. In this presentation, learn about a new set of metrics that will predict the future success of your website. Designed for hotels, resorts and vacation rental managers, all marketers will come out knowing tips that they can use today.
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How to achieve your ultimate online marketing goals By Trent
Blizzard, President Blizzard Internet Marketing, Inc
www.blizzardinternet.com
Measuring causes results because it: Keeps your attention
focused Lets you see your progress Provides direction for employees
Half of the battle is determining what to measure (and therefore
manage)
Key Actions and Ultimate Performance Activities Goals
Indicators
Results Based Backward Looking Problem: You cannot alter the
past Definition: Final End Measurable Result of Online Marketing
What are the Ultimate Goals of your website?
Question: What are the measurable factors that affect whether
you achieve your goals? These are real-time measurable events.
These impact your overall return and directly correlate with
achieving your business goals. Question: What are your KPIs?
Traffic (Adjusted for KPI Quality) Traffic by Segment? PPC,
Organic, Email mkt, etc. Bounce Rates Key Conversion Rates Online
Revenue Results Actions Online Bookings Comments on your website
Phone Calls and Reviews written online Inquiries Newsletter Signup
Return Visits / Join Specials / Packages Consumed
Activities and Actions drive your KPIs Activities are Actions
are the Critical Drivers that help you reach your goals. Measuring
and Monitoring activities : 1. Keeps your focus 2. Provides
direction for employees 3. Lets you see your progress
Request for links Actions Requests for reviews New links gained
(reported) New pages on website New Blog posts Traffic (Adjusted
for Online Revenue KPI Results Quality) Online Bookings New press
releases Traffic by Segment? Phone Calls and New specials /
packages PPC, Organic, Email Inquiries mkt, etc. New email blasts
(X open Newsletter Signup / Bounce Rates rate) Join Key Conversion
Rates # touches on PPC account Specials / Packages Comments on your
Consumed # touches on social media website accounts Reviews written
online Return Visits
Webinars: Recession Busting Marketing for Lodging Properties
April 22nd, 2009 1:00 2:00 PM MDT Link Popularity and Page Rank How
they Work May 6th, 2009 11:00 AM -12:00 PM MDT Online Reputation
Management for Vacation Rentals May 13th, 2009 1:00 PM 2:00 PM MDT
Workshops: All About Google May 12th, Glenwood Springs, CO All
About Google (3 day workshop) June 15-16, Glenwood Springs, CO
Blogging July 14th, Las Vegas, NV Listings and Link Building
Workshop July 15th, Las Vegas, NV
Website: www.blizzardinternet.com Blog:
newsletter.blizzardinternet.com Email: [email protected]
Phone: 888-840-5893 Address: Blizzard Internet Marketing, Inc 1001
Grand Avenue Suite 203 Glenwood Springs, CO 81601