How we measure your website using

MOZ

1. Open site explorer

Open site explorer shows you: -Domain authority (predicts how well a website will rank in search engines) -Page Authority (predicts how well a page will rank in search engines) -Linking websites (websites linking to your website) -Social Metrics (Facebook, Twitter, Google+ shares) -Spam score (how good/bad your linking domain are)

2. Keyword Search Rankings and

keyword difficulty

Keyword Search rankings -Understand how your competitors are

ranking in Google

-Determine what factors matter when trying to rank for specific keywords

-Over time watch your website crawl up the Google rankings

Keyword Difficulty report -Find the most searched keywords in

your industry

-find the least competitive keywords to target

-Don’t guess what keywords to use let Google tell you

3. On page keyword

optimization

On-page Keyword optimization -36 point grading systems shows you

how to optimize for any keyword

-If you are deficient in an area it gives you instructions on how to fix it

-shows you how to structure blogs and pages to optimize for keyword phrases

4. Comparing to your

competitors

Comparing to your competitors -Gives you a great goal to work towards, out ranking your best competitors -Shows you if your competitors are doing any SEO work themselves

5. FollowerWonk

Followerwonk -Search twitter bios for specific keywords and location (IE: “University” in Canada) -Compare followings of 3 twitter accounts to each other -see who you follow but don’t follow you back and vice versa

You can only improve what you measure

www.strategylab.ca

Twitter & Instagram: @jephmaystruck