Marketing and Creativity-2 marketingPlanNOW

Creativity & Marketingwww.marketingPlanNOW.com1

Creativity& Mkng

Creativity – Vocab & TheoryPresentation 2 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

http://www.marketingPlanNOW.com



Creativity& Mkng

What do the letters in black represent?A strong correlation between (the words):

Creativity & Marketing



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations

◄

2presentations

2presentations



2. Creativity, the vocabularyü Cognition

Mental activity associated with understanding, processing and communicating information.

ü InteligenceThe power to learn, understand andknow (Oxford Student’s Dictionary).



2. Creativity, the vocabulary

ü MetacognitionAbility to manage mental activity using stimulation methods.

ü IQ - Intelligence QuotientIndicator of the “amount” of intelligence of an individual.



2. Creative Thinking ModelExtracognitive manifestations

Metacognitive manifestations

Intellectual manifestations

Cognitive basis

Developmental foundation



2. Creative Idiot Savant

An idiot savant is a person withautism that has extraordinary skills,usually involving memory:ü art skills ü musical skills

ü arithmetic ü calendar arithmeticü spatial skills ü mechanical ability

Derek Paravicini

Dr. J. Langdon Down, 1887 (better known for having named Down's Syndrome)



2. Creativity, the vocabulary

ü Innovation vs. Invention.ü Innovation: the process of creating

new ideas and putting them into practice.ü Innovation: invention + applicationü Invention Ø Innovation Ø Diffusion



2. ©®eativity, the vo©abula®y

ü Intellectual Property Rights:patents, trademarks, designs and copyright.

ü World Intellectual Property Organisation (WIPO).

© ®TM SM

Copyleft has no legal meaning!



2. Marketing theory & Creativity

2.1. Marketing is…The right product, at the right price, to the right customer, at the right time, at the right place, with the right communication for the right profit.




2.1. Marketing is…The right product, at the right price, to the right customer, at the right time, at the right place, with the right communication for the right profit.

innovative innovative

innovative

innovative innovative

innovative

innovative




2.2. Product Life Cycle (Butler, 1980)

sales

profits

sales&

profits

¹

1 Intro2 Growth3 Stagnation4 Decline

12

3 4

0




2.2. Product Life Cycle (Butler, 1980)

sales

»

1 Intro2 Growth3 Stagnation4 Re-intro

12

3

1

0

ñsales




2.2. Product Life Cycle

innovationsales

½

1 Intro2 Growth3 Stagnation4 Re-intro

12

31

0

innovation




2.2. Product Life Cycle

¿19371886 2004

sales

»




2.3. Diffusion of Innovations (Rogers, 1983)

¿

% of targeted market

· ¹ » ½

Innovators4%

Early Adopters6%

Early Majority40%

Late Majority40%

Laggards10%




2.4. Ansoff Model innovation



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations2

presentations

2presentations



Creativity& Mkng

Creativity – Vocab & TheoryPresentation 2 out of 7 is over!

Danny AbramovichMarketing Plan Specialist

End

Last slide

ofchapter


Marketing & Cre8iVT

Chapter 3

Business

Marketing and Creativity-2 marketingPlanNOW