S c h o o l o f V i s u a l A r t s ‐ D i v i s i o n o f C o n t i n u i n g E d u c a t i o n / A d v e r t i s i n g D e p t .

C H A R L I E R O S N E R ’ S

MarketingCreativity1.0T U E S D A Y S - 6 : 3 0 P M - 9 : 0 0 P M

MarketingCreativity1.0isfor:

‐Practicing creative directors, art directors and copywriters - in advertising agencies, web design firms and in-house at corporations. - Professional graphic designers. - Ad agency account executives and account planners. - Client-side marketing directors and business executives. - Advanced college students. - All will learn the basic components of marketing communications and to better leverage their creativity.

This course has proved over many years that: - Creative people can benefit from learning more about marketing communications and to use what they learn in improving their creative work. - Business people can tap into their innate creativity to help develop brilliant marketing strategies- once they learn how.

All will learn the basic components and techniques of building a marketing communications plan that is strategically sound and brilliantly persuasive. There will be one assignment with an real-world client. Each member of the class will develop their own full marketing communications plan and creative work to present it to that client.

You will learn how to present your work. You will learn to develop bullet-proof presentations. You will learn what a brand is, and is decidedly not. You will be taught six basic business techniques. You need to have access to a computer and the internet and be able to use Microsoft Word.

AboutCharlieRosner:

- Chief Executive of Marketing Pathfinding Inc., NYC

- Former President of Herman and Rosner Enterprises, NYC

- Co-Founder of Hall Triggle Rosner Parker LTD, London

- Founder of Public Sector Solutions NYC

- Charlie and his colleagues and clients have won more than 400 awards for art direction / copywriting / marketing effectiveness

Clients have included: Buckingham Palace Office of Communications; Peace Corps; World Bank; IBM, JP Morgan, The Red Cross, School of Visual Arts, United Nations, Zurich Financial, Goldman Sachs, VISTA, NYC MTA, General Electric, Reinventing Stamford.

Examples of student work are available to view.

SC