REDEFINING PERFORMANCE MARKETING �

THROUGH�

CREATIVITY �

TASOS  VELIADIS  PARTNER-­‐BUSINESS  UNIT  DIRECTOR  

WHO  AM  I  

@tasosveliadis                        facebook.com/tasosvel  

socialab  

i��

TELLING ��

stories! �

�SO! �

�

i��

WILL TELL U ��a��

Story about��

�PERFORMANCE

MARKETING ��

�THE CHALLENGE FOR�

�

IS WHAT TO COMMUNICATE AND HOW TO SCALE ENGAGEMENT THAT�

CONVERTS TO SALES�

BRANDS�

�THE ANSWER�

�

CONNECTING�

�PHYSICAL �

�

�DIGITAL�

��PHYGI �

�

�TAL��

�WHAT�

SOCIALAB �

DID �

�WE �

CREATED�

�THE �

BIGGEST �

UTC �

CAMPAIGN IN GREECE �

�BUT WHY �

� ��UTC? ���

�90,3% SAVE

MONEY ���

THROUGH �� �

COUPONS, OFFERS ETC �

�

�VIDEO�

�

�GAMIFICATION �

�

USER GENERATED CONTENT�

�LET’S SEE �

�

STRATEGY�

�THE ��

Buy  product  (code  on  

the  product)  

ParIcipate  to  the  

acIvaIon  

mobile  

microsite  

Share  the  message  

Facebook  

TwiMer  

YouTube  

To  create  the  experience  throughout  a  Promo  campaign  we  will  use  a  new  engagement  model.    

RICH MEDIA EXPERIENCE

90  9  1  

“BUY – USE CODE”

“SHARE” “WATCH IT”

90  1   9  

VIDEO  LINK:  hMps://youtu.be/TaxLpyu4zN8  

�THE RESULTS�

�

�SO FAR! ��

�5.800 codes*�

��

12.000 Unique visitors�

��2.400 shares �

�*In  one  week  

THANK�

YOU �