Market Research Report : Juice market in india 2013

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Juice Market – India

September 2013

2

Challenges

Reluctant attitude towards fruit farming

Unorganized nature of the market

JUICE MARKET IN INDIA 2013.PPT

Executive Summary

Market

Drivers & Challenges

Competition

Rising disposable income levels coupled with increased health consciousness is driving the juice market in India In the year 20--, the market was valued at INR x1 bn and it is projected to attain a CAGR of x% to reach INR x2

bn by 20-- The fruit drinks segment currently accounts for the lion’s share of the market followed by fruit juice and

nectars

Major Players

Company A Company B Company C

Company D Company E Company F

Trends

Trend 1

Trend 2

Trend 3

Trend 4

Driver Increasing level of health consciousness

Rise in disposable income

Rising fruit imports in India

3 JUICE MARKET IN INDIA 2013.PPT

•Macro-Economic Indicators

•Introduction

•Market Overview

•Manufacturing Process

•Import & Export

•Drivers & Challenges

•Government Rules & Policies

•Trends

•Competitive Landscape

•Consumer Insights

•Strategic Recommendations

•Appendix


Fruit beverages market can be divided into three segments

Fruit Beverages Market

Fruit Drinks Nectars

•Happens to be one of the highest selling categories in the Indian juice market

•Products available in this segment comprise almost x1% fruit content

• ‘A’ and ‘B’ are the major products in this category

•With a fruit content of roughly x3%, Nectar is gradually gaining ground in the overall market

•Nectars mainly contain additives such as sugars/sweeteners and added aromas

•Company A’s ‘Brand X’ is the most popular nectar brand available in the Indian market

Juices

•Prepared by mechanically squeezing fruit or vegetable flesh without the application of heat or solvents

•They contain x2% fruit content without any dilution in the form of added flavors

• ‘C’ and ‘D’ primarily dominate this segment

Fruit beverages segments


Indian Market – Overview

Continued rise in fruit drinks consumption, followed by juices and nectars, is fueling growth in the market

• Finding 1

• Finding 2

• Finding 3

• Finding 4

Market Size & Growth

0

200

400

600

800

INR bn

X%

20--

x5

20--

x4

20--

x3

20--

x2

20--

x1

Market Segmentation – 20--

x1

x2

x3 C

B

A

SAMPLE

6

Export-Import: HS Code X: Fruit juices (including grape must)/ vegetable juice unfermented & not with added spirit

Total Exports – Value-wise

0

500

1,000

1,500

INR mn

X%

20--

x4

20--

x3

20--

x2

20--

x1

Total Imports – Value-wise

0

1,000

2,000

3,000

x4

20--

x3

20--

x2

20--

x1

INR mn

X%

20--

Exports Country-wise (20--) Imports Country-wise (20--)

x2%

X1%

X5% X4%

X3%

Country E

Country D

Country C

Country B

Country A

X5% X1%

X4%

X3%

X2%

Country E

Country D

Country C

Country B

Country A



Major Importing and Exporting Countries

Major Importing nations

Major Exporting nations


Drivers & Challenges – Summary

Drivers

Increasing health consciousness

Rise in disposable income

Rising fruit imports in India

Challenges

Reluctance for fruit farming

Unorganized nature of the market


Government is providing benefits to the food processing sector of which juice is an integral part

•Description Regulation &

Control

•Description Fiscal Policy &

taxation

•Description

Export Promotion


Trends – Summary

Trend 4

Trend 1

Trend 3

Trend 2

Key Trends


Porter’s Five Forces Analysis

Bargaining Power of Buyers • Description

Impact Medium

Threat of New Entrants • Description

Impact High

Bargaining Power of Suppliers • Description

Impact Medium

Threat of Substitutes • Description

Impact Low

Competitive Rivalry • Description

Impact High


Competitive Benchmarking (1/5)

Public Trading Comparables (FY x)

Dabur India Ltd.

Tai Industries Ltd.

Godrej Industries Ltd.

Foods and Inns Ltd.

Amrutanjan Health Care

Ltd.

Market Capitalization (INR mn)

Share Price (INR)

EV/EBITDA (x)

EV/Revenue (x)

PE Ratio

Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 20/08/2013

13

Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)

Competitive Benchmarking (2/5)

Company D

z4 y4

%

z3

x1

y1 z1

Company A

x4

Company C

x2 x3

y3

Company B

z2 y2

Operating Margin Gross Margin Net Margin

• Point 1

• Point 2

• Point 3 SAMPLE JUICE MARKET IN INDIA 2013.PPT

14

Public: Domestic Company – Company A (1/4)

Key People Products and Services

Company Information Head Office – India

Corporate Address Address 1

Tel No. xx-yy-zzzz wwww

Fax No. xx-yy-zzzz wwww

Website www.xxx.com

Year of Incorporation 19--

Ticker Symbol -

Stock Exchange -

Name Designation

Person 1 Vice President

Person 2 MD, Executive Director

Person 3 Executive Chairman

Person 4 Senior Vice President of Finance

Category Products/Services

Category 1 Product 1, Product 2, Product 3, Product 4



New Delhi

Head Office


http://www.xxx.com/

15

Key Ratios

Financial Summary

• The company earned a net profit of INR x4 mn in FY 20--, as compared to net profit of INR x3 mn in FY 20--

• The company reported total income of INR y4 mn in FY 20--, registering an increase of x per cent over FY 20--

• The company earned an operating margin of z1 per cent in FY 20--, an decrease of z2 percentage points over FY 20--

• The company reported debt to equity ratio of r1 in FY 20--, an increase of r2 per cent over FY 20--

Particulars y-o-y change

(20-----) 20-- 20-- 20-- 20--

Profitability Ratios

Operating Margin - - - - -

Net Margin - - - - -

Profit Before Tax Margin - - - - -

Return on Equity - - - - -

Return on Capital Employed - - - - -

Return on Working Capital - - - - -

Return on Assets - - - - -

Return on Fixed Assets - - - - -

Cost Ratios Operating costs (% of Sales) - - - - -

Administration costs (% of Sales)

- - - - -

Interest costs (% of Sales) - - - - -

Liquidity Ratios Current Ratio - - - - -

Cash Ratio - - - - -

Leverage Ratios Debt to Equity Ratio - - - - -

Debt to Capital Ratio - - - - -

Interest Coverage Ratio - - - - -

Efficiency Ratios Fixed Asset Turnover - - - - -

Asset Turnover - - - - -

Current Asset Turnover - - - - -

Working Capital Turnover - - - - -

Capital Employed Turnover - - - - -

Improved Decline

Financial Snapshot

Financial Summary

Indicators Value (--/--/20--) Market Capitalization (INR mn) f1 Total Enterprise Value (INR mn) f2 EPS (INR) f3 PE Ratio (Absolute) f4

Total Income Net Profit / Loss

x2

20--

x1

y3

x3

20--

y2 y1

20-- 20--

INR mn x4

INR mn

y4



16

Key Business Segments Key Geographic Segments

Business Highlights


Description News

Overview • Company Description

Capacity • Capacity information

Certifications • Awards & Certification

x2% x1% x3%

y3% y4% y1%

20-- 20--

y2%

20--

x4%

20--

Segment 2 Segment 1

20--

z1%

India

xx


17

SAMPLE

• Strength 1

• Strength 2

• Strength 3

• Strength 4

• Weakness 1

• Weakness 2

• Weakness 3

• Weakness 4

• Threat 1

• Threat 2

• Threat 3

• Threat 4

• Opportunity 1

• Opportunity 2

• Opportunity 3

• Opportunity 4

T O

W S

Public: Domestic Company – SWOT Analysis – Company A (4/4)


18

Private: Domestic Company – Company B (1/5)

Key People Products and Services

Company Information Head Office – India

Corporate Address Address 1

Tel No. xx-yy-zzzz wwww

Fax No. xx-yy-zzzz wwww

Website www.xxx.com

Year of Incorporation 19--

Ticker Symbol -

Stock Exchange -

Name Designation

Person 1 Vice President

Person 2 MD, Executive Director

Person 3 Executive Chairman

Person 4 Senior Vice President of Finance

Category Products/Services




New Delhi

Head Office


http://www.xxx.com/

19

SAMPLE Shareholders of the Company as on --/--/20-- Ownership Structure

Name No. of Shares held

Shareholder Name 1 -








Others -

Total -



X1%

X2% X3%

Segment 3

Segment 2

Segment 1

20

Financial Snapshot Key Ratios

Financial Summary

• Company earned a net profit of INRx4 mn in FY 20--, as compared to net profit of INR x3 mn in FY 20--

• It reported total income of INR y4 mn in FY 20--, registering an increase of x per cent rise from FY 2011

• The company earned an operating margin of z1 per cent in FY 20--, an decrease of z2 percentage points over FY 20--

• The company reported debt to equity ratio of r1 in FY 20--, an increase of r2 per cent over FY 20--

Improved Decline

Net Profit / Loss Total Income

y3

x3 x4

y4

20-- 20-- 20--

x1

20--

x2

y2

INR mn INR mn


Particulars y-o-y change

(20-----) 20-- 20-- 20-- 20--

Profitability Ratios

Operating Margin - - - - -

Net Margin - - - - -

Profit Before Tax Margin - - - - -

Return on Equity - - - - -

Return on Capital Employed - - - - -

Return on Working Capital - - - - -

Return on Assets - - - - -

Return on Fixed Assets - - - - -

Cost Ratios Operating costs (% of Sales) - - - - -

Administration costs (% of Sales)

- - - - -

Interest costs (% of Sales) - - - - -

Liquidity Ratios Current Ratio - - - - -

Cash Ratio - - - - -

Leverage Ratios Debt to Equity Ratio - - - - -

Debt to Capital Ratio - - - - -

Interest Coverage Ratio - - - - -

Efficiency Ratios Fixed Asset Turnover - - - - -

Asset Turnover - - - - -

Current Asset Turnover - - - - -

Working Capital Turnover - - - - -

Capital Employed Turnover - - - - -


21

Description News

Overview • Company Description

Capacity • Capacity information

Business Highlights



22

SAMPLE


• Strength 1

• Strength 2

• Strength 3

• Strength 4

• Weakness 1

• Weakness 2

• Weakness 3

• Weakness 4

• Threat 1

• Threat 2

• Threat 3

• Threat 4

• Opportunity 1

• Opportunity 2

• Opportunity 3

• Opportunity 4

T O

W S


23

SAMPLE


Consumer Insights on Juice Products (1/6)

Juice consumption – Packaged vs. non-packaged

Options • Option A • Option B

Q: Question

X2% X1%

Juice consumption – Seasons

Options •Option A •Option B

Q: Question

X1% X2%

Option B

Option A

Option B

Option A


Strategic Recommendations

Point 1

• Description

Point 2

• Description

Point 4

• Description

S T R A T E G I E S

Point 3

• Description

SAMPLE

25

Thank you for the attention

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