MARK B. THOMPSON

C 416 804 2411 Toronto, ON E markbthompson@me.com http://web.me.com/markbthompson linkedin.com/in/markbthompson

UNIQUE ABILITY Articulate communicator that can interact effectively resulting in business relationship confidence KEY PROFILE: Competitive Team Oriented Driven Passionate Quick Learner Strategic Social Customer Centric Confident Detailed Flexible Energetic BUSINESS EXPERIENCE: Current Syncapse, a digital agency assisting companies monetize social media channels 06/2002 – 04/2009 Octagon Marketing, #1 global sports and entertainment marketing agency

Account Manager (2006-2009); Senior Account Executive (2005-2006); Account Executive (2004-2005); Account Coordinator (2002-2004) Key Profile Characteristics: • Strategy and marketing expert in developing plans and maximizing investments to

achieve stated business goals • Member of new client sales team that is constantly evolving to develop marketing

strategies and platforms for its clients in a new and rapidly changing business landscape • Strong project manager with 360-degree involvement encompassing sales strategy,

analysis, promotion and advertising • Career evolution from event marketing to sponsorship consulting to new client sales • Responsible for managing $20MM in client sponsorship assets per year (prior 3 years) • Managed strategic activation planning for Sprint’s marquee NASCAR races in USA

ASSOCIATIONS, MEMBERSHIP, LEADERSHIP: COMMITTEE Motionball–Raising funds and awareness for Special Olympics Canada (motionball.com)

Marketing Hall of Legends-Inspiring marketers to become legends as well as honoring Canada’s top marketing legends (marketinghalloflegends.ca)

MEMBER The Badminton and Racquet Club of Toronto (thebandr.com) TEAM NCAA Division 1 Big East Baseball, Villanova University (1998-2000) OUTREACH Peru Global Outreach Program, Chulucanas Peru (2001) Villanova University Athletic Department Marketing Assistant, (2001-2002) PERSONAL INTERESTS: NETWORKING Priority to staying in touch with friends, colleagues as well as fostering new relationships. FAMILY Became first time dad December 2008 with arrival of daughter Taylor. Met wife Natalie

while eating dinner at a Montreal restaurant in 2004. Middle of three siblings. SPORTS Thrive on competition so I love to play sports and watch them. Played football, basketball,

baseball competitively. Adopted squash and re-introduced myself to tennis since moving to Canada in 2006. Love to golf, but like many, still haven’t quite perfected the game.

TRAVEL Traveled to some of the nicest (Vail, Aspen, San Diego, Cape Cod) locations in N. America as well as some less desirable locations (Talladega, Homestead, Red Deer). Love Europe, especially Greek Islands and Italy. All future travel locations will have to be child friendly!

SOCIALIZING Being with friends and enjoying a nice meal is always a top priority. OUTDOORS When the weather cooperates, I love being outside either going for runs/walks while in the

Toronto or even better being on the water or beach relaxing. Love mountain biking. GREEN Conscience of, intrigued by and motivated to do my part to make the world a better place for

future generations. Every little step counts! SUCCESS Interested in learning about the stories behind people’s successes at all business levels. EDUCATION: BSBA Villanova University, 2002 (USA) Major: Marketing Minor: Management Information Systems REFERENCES: (Please request my permission before calling) Kim Smither Managing Director, Octagon Canada Arthur Griffiths Former Owner, Vancouver Canucks, Vancouver Grizzlies and General Motors Place Tom Wright Former Commissioner Canadian Football League and President, adidas Canada

MARK B. THOMPSON

C 416 804 2411 Toronto, ON E markbthompson@me.com

CURRENT ORGANIZATION SYNCAPSE – A digital technology agency that helps companies better understand, harness and monetize digital and social media channels (syncapse.com)

• Assisting team with building a digital media technology that will give clients stronger voice on the internet as well as helping brands better understand media strategy on platforms like Facebook

OCTAGON EXPERIENCE IN DETAIL OCTAGON SPORTS MARKETING – Sports Business Journal “2008 Agency of the Year” 2002-2009

Octagon Canada (‘06-‘09) • Responsible for generating revenue, growing client base and producing events to establish a presence

within the industry • Lead/participate new client sales efforts to bring thought leadership and engagement marketing

opportunities to Fortune 500 type companies. Pivotal in identifying & delivering new/expanded revenue opportunities via strategic partnership relationships. Actively contribute to new client sales initiatives through presentation preparation, response & in person speaking role

• Lead Octagon Canada PR directive to build brand awareness & thought leadership equity. Leverage industry relationships to position Octagon as insightful resource to media outlets for Vancouver Olympics, NHL, NFL, PGA, and others

TELUS / HSBC Bank Canada / MasterCard / EDS Account Manager, Toronto, ON (’06-‘09) Manage sports & entertainment activities for TELUS, HSBC Bank Canada, MasterCard & EDS • Lead integrated sponsorship strategic planning efforts around sponsorship platforms, including MLB,

NHL, Olympics, Hockey Canada and regional entertainment programs. Manage relationships with key lines of business to secure primary sources of program funding

• Primary client liaison providing strategic leadership, analysis, idea generation & implementation support to clients as it relates to sponsorship portfolios including (NHL, Hockey Canada, MLB, golf, national running sponsorships & other entertainment activities)

• Created and implemented grassroots marketing strategies. Negotiated media relationships • Responsible for development/planning/ selling in strategic marketing plans for each client marketing

program (Ex: Canucks, Flames, Hockey Canada, Ski and Snowboard programs, PGA programs) Sprint NASCAR, Account Executive, Norwalk, CT (‘04-‘06) Support Sprint title sponsorship of the NASCAR Sprint Cup Series via creation of marketing programs • Created and executed comprehensive marketing programs for NASCAR themed products and services,

specifically NASCAR Sprint FanView, driver ring tones, driver wallpapers, and driver screensavers • Developed in-market marketing campaign for the DAYTONA 500 (’05-’06), NASCAR Sprint All-Star

Challenge, Pit Crew Challenge and NASCAR Sprint Champions Week in New York City • Supported the planning and execution of all NASCAR focused sweepstakes (+218,000) • Managed Sprint licensing relationship with 19 NASCAR teams and drivers • Responsible for all branding & premium marketing efforts for Sprint NASCAR account team • Assisted with Sprint sponsored events including NFL Kickoff 2005, Super Bowl XL in Detroit and US Open

Gravity Games, Marketing Coordinator, Norwalk, CT (‘03-‘04) -A 5 day action sport event. Event featured SKB, BMX, FMX + others with +165,000 attendance -A 26 city tour featuring the country’s best amateur skateboard and bike athletes • Integral part of overall event development/organization/execution from operations perspective. Roles &

responsibilities included: planned the layout of sponsor, music & athlete village areas, managed the security management plan and was a liaison with Cleveland City Council. Managed 1MM budget

• Managed skate/bike tour. Transitioned series from 2nd tier property into first class skate and bike tour through PR initiatives, leveraging partnership with OLN and relationship building with skate park owners

• Daily management of staff, budget, sponsors, and 34 amateur skate and bike events across NA

BMW Mountain Driving, Tour Coordinator, Utah/Colorado (‘02-‘03) A BMW North America test drive program at major ski resorts. Initiative created awareness for BMW All-Wheel Drive vehicles and monitored participant’s vehicle purchasing habits • Acted as primary liaison between Vail Resorts and BMW North America. Improved participation in the

BMW test-drive program at The Canyons, UT and Vail, CO resort areas by 50% through hotel initiatives