Mark Thompson

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Mark Thompson Bestselling Author

Technology Leadership Coach

DIGITAL TRANSFORMATION

DISRUPTION & ENGAGEMENT

MARK’S INTRO OPENING VIDEO HERE

Video

Mark Thompson Bestselling Author

Technology Leadership Coach

DIGITAL TRANSFORMATION

DISRUPTION & ENGAGEMENT

Built to Last? Sustainable Advantage? Barriers to Entry?

Copyright © 2015 Execu>ve Powertools, LLC – www.MarkCThompson.com

STANFORD UNIVERSITY SILICON VALLEY

50% WERE DISRUPTED Program not a project: B2B2C = B2H Close to Consumers

Built to Last…isn’t YOU’RE DIGITAL OR DESTROYED

Most Admired

1 out of 15

1 out of 30 DOW JONES

BUILT TO LAG: Success isn’t an excuse for arrogance Survival of the fiTest isn’t the biggest or strongest



Only way to LAST is to CHANGE

PIVOT & PARTNER (New biz models)

Digital Team is loved by CEOs

75% by 2020 41% by 2016

1.  You’re re-‐defining the BRAND! Impac'ng all employees & clients

2.  You’re LEADING cultural change. Got Buy-‐in, Found ROI, but it’s just a start…

Why You’re loved & feared by CEOs The balance of power shiZs…

ADOBE • CULTURAL INERTIA • DECADES OF LEGACY & OLD HABITS • SIX CONFUSING CLIENT INVOICES • Cass Kalinsky, ADOBE

. •  Loving critics & Critical lovers •  No Friend Enemies

Disrupt yourself first. Best source of innova_on— and worst sabotage is your own team!

CEO’s fear geCng UBER’d. Lost or won?

Jeff Bezos $100 Billion

ALCON • DIGITAL is Great in Theory BUT Requires NEW ORG & SKILLS • Strategic & Prac_cal: LAUNCH – LEARN – PIVOT … AGILE • Julie Collins, ALCON

. •  Loving critics & Critical lovers •  No Friend Enemies

The Paradox of Innovaaon… Success Breeds Risk Aversion

Redefine Your Industry before others do

You’re here to lead that revolu_on

Video

CEO’s Job @Risk & Yours: The Analysts (a) Margins BoLom-‐Line Growth (b) Reliable Bullet-‐Proof Tech (c)  Sales Top-‐Line Growth (d) UX Best-‐in-‐Class Touch Who failed all four?

What keeps your CEO up at night?

Mode 1

Mode 2

“Gedng fired from Apple was the best thing…”

Steve Jobs

RIOPORT mp3 YEAR 2000

BECOMING MOST ADMIRED IS DANGEROUS

This is how we saw Steve

“People don’t care how much you know un_l they know how much you care.”

Bill Gates

1. Significance. Why IT maLers. 2. Pride. Why YOU maTer. 3. Belonging. Why WE maTer.

Full Engagement

Nobody Does It ALONE.

It’s about H.O.W. Helping Others Win

This is how clients & employees feel

2015

1987

‘Simple’ is the new hard

GENBAND • SIMPLICITY & INTEGRATION • FROM 250 APPLICATIONS TO TWO • FROM 10 PORTALS TO ONE • Darrin Whitney, CIO & SVP


DOES YOUR DIGITAL EXPERIENCE FEEL

HUMAN MAUI JIM Sunglasses

• Digital makes it PERSONAL • BRIDGE TECH & MARKETING • A CONSISTENT EXPERIENCE • Mark Porto & Prof. Jim Ferolo

FIVE Q’S THAT BUILD HUMAN CONNECTION


Video


1. How do clients iden'fy w your brand? Why? 2. How do priori'ze what’s most meaningful? 3. What are the compe'tors’ unique value? 4. Who influences buying decisions? 5. What isn’t adding value? Can we stop?

FIVE DIFFERENTIATORS

Sir Richard Branson

VIRGIN: We have more

experience than our name would suggest!

400 VIRGIN COMPANIES What Can we STOP?

Richard Branson’s Re-‐inven_on Strategy

What if you had to start over?

Richard Branson’s home…

Reinvent Yourself

1. Same Structure? 2. Same Process? 3. Same Ideas? What are you wai_ng for?!

Would you rebuild the same way? Digital Transforma'on exposes both the Brutal Truth & Great Opportuniaes…


UNLIKELY COMPETITORS ‘INDUSTRY’ COMPETITORS RARELY DISRUPT…

1.   Google in TV biz…or thermostats 2.   Apple wasn’t in music or

phone ‘industry’ What sparked Genius Bar idea?

3.   Disrup_ve Growth Leadership: Forget Industry. Think Access. Think Engagement


There is no such thing as an “Industry” Behavioral Data creates beler targeted products

Influence & Innova>on from outside Hollywood


Why? 1. Access to disrup>ve technology. 2. Market access and compe>>ve posi>on. 3. Access to talent 4. R&D 5. All of the above

Anyone living thru acquisi'ons/mergers?


BOUGHT FOR ACCESS to… 1. IP & DIGITAL TECHNOLOGY 2. MARKETS 3. TALENT 4. R&D YOUTUBE’S CHAD HURLEY

LARRY PAGE

‘We buy a company every week…’

Disrup've Growth Leadership

1.  You’re impac>ng every strategy 2.  You’re re-‐defining the BRAND 3.  Paradox: Cost, Risk, Margins, UX 4.  You’re the bridge between IT & Clients 5.   You might BE next CEO?

You deserve a $alary Increase Why You’re loved & feared by CEOs

The most powerful tool for success There’s not just one defini_on

How the BEST of the Best Define Success

(1) Performance Driven Culture

Purpose (Cause)

Performance (Deliverables)

Passion (Mo_ves)

Admired Built to Last

3 P’s

(3) PASSION:

Buffel

[email protected]

(2) Execu_on

THE BIG SIX -‐ The Passion Test

6. Bore People

Right People in the Right Seats

1.   Flow 2.   Failure 3.   Proac_ve 4.   Decisive 5.   Collabora_ve

✓ Will You Play to Be Remembered?

We will you send this presenta>on and our course free at: [email protected]

Copyright © 2014 Symantec Corpora>on 36

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