Marcas, patentes, design e direito de autor. O valor de inteligência

Centro de Congressos do Lagoas Park,

Oeiras.

06/02/2015João Marcelino

Marcas, patentes, design e direito de autor O valor de inteligência

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Invenções

Acetato de eslicarbazepinapara o controlo

de epilepsia

A invenção materializada sob a forma de comprimidos, vendidos

numa caixa, sob uma marca comercial

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Invenções

Mecanismo de dupla descarga de autoclismos da

empresa OLI

Autoclismo que incorpora a invenção

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Marcasa proteção dos sinais distintivos

Componente figurativa

Componente nominativa

Marca mista

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Marcas princípio da especialidade

Monte Velho – vinhos – classe 33

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Marcas princípio da especialidade

Monte Velho – serviços de alojamento – classe 43

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Designa proteção da aparência estética

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Design Jetclass®

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Um clássico do design portuguêscontinuamente revisitado

A cadeira Gonçalo

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Portuguese design para o Google

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Design protegido

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Patentesa proteção das invenções

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PATENTE / DESIGN COPYRIGHT (DIREITODE AUTOR)

MARCA (TRADEMARK) SEGREDO (TRADE SECRET)

Âmbito Produto ou processo

Invenções

Soluções técnicasnovas e não óbviaspara problemastécnicos

DESIGN: o desenhoou modelo registadoprotege a aparênciade um produto

Expressão de umaideia original (e não a própria ideia), empalavras ou num suporte “artístico”, 2-D ou 3-D, estático ouem “performance”

Palavra, frase, símbolo oudesenho, ou umacombinação dos mesmos, que identifica oudistingue a origemempresarial dos bens de uma terceira.

Não pode ser do conhecimentopúblico

Confere um benefício enconómicoao seu detentor (o benefício tem que provir do facto de ser secreto, e não apenas do valor da informação)

Tem que ser objeto de um esforçoconsiderável para ser mantidosecreto

Duração(antes do ativopassar para o domíniopúblico)

20 anos a contar da data do pedido

70 anos depois da morte do autor(obra por encomendaaté 120 anos)

Indeterminado (taxas de manutenção cada 10 anos)

Nas palavras de Bono, “um segredoé aquilo que se diz a uma pessoa"

Adaptado de Tachibana, Slideshare, Intellectual Property for Entrepeneurs

Formas de proteção pela PI

A P.I. não é uma “burocracia a evitar”

Vida Económica 29/01/201515

Case Study: Creative Systems

In Jornal de Negócios, 28/01/2015

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Tecnologia Surfacelab®

https://www.youtube.com/watch?v=X8VZkBY7uOw

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Descrição comercial da tecnologia

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Descrição técnica da tecnologia (invenção)

Dispositivo para leitura de identificadores de radiofrequência garantindo confinamento volumétrico da região de deteção

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Conhecimento tácito e explícito

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Portefólio de direitos

Extraído de: http://worldwide.espacenet.com/publicationDetails/biblio?CC=PT&NR=104121B&KC=B&FT=D&ND=4&date=20100512&DB=EPODOC&locale=en_EP

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https://www.youtube.com/watch?v=0BIPZuCJJjU

Tecnologia – aplicação prática e comercial do conhecimento técnico e científico

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Empreendedorismo: o que é uma start-up?

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Escalabilidade

Estar preparado para crescer - as despesas não crescem na mesma proporção das receitas

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Start-ups e PI

A start-up deve ter um portefólio de patentes.

As start-ups, frequentemente, por razões financeiras, não conseguem investir adequadamente num portefólio de patentes.

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Razões para construir um portefólio de patentes

1. Na maior parte dos casos, uma start-up comforte proteção por patente terá um maiorvalor de "exit", ou seja, o valor por quanto écotada num mercado público ou vendidanuma venda comercial. Este valor maiselevado é um prémio pago por uma start-upcom elevadas margens brutas, que resultamde algum grau de proteção por patente, i.e. deexclusividade para os seus produtos e/ouserviços.

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2. Essas margens mais elevadas, devidas aosdireitos de monopólio por patentes, tambémsignificam que as start-ups com boas carteirasde patentes auferem de uma maior "margemde lucro" pelas vendas iniciais, e, portanto,podem ter de levantar menos fundos deinvestimento, a fim de promover mais o seupróprio crescimento através do investimentoem I & D, marketing e capacitação empresa.

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3. Para os investidores em start-ups, as carteiras de patentesrepresentam um forma de proteção para “problemas".Mesmo que uma start-up falhe, o portefólio de patentes daempresa pode por vezes ser vendido, licenciado ouexecutado, a fim de recuperar parte do investimentooriginal. Um capitalista de risco só começa a participaçãonos lucros, quando o fundo na sua totalidade é rentável,por isso é muito importante obter alguma forma deregresso do capital das start-ups que falham desde que issoajude um fundo, na sua totalidade, a progredir em direçãoà "rentabilidade". Para uma start-up, isto significacomprometer-se com a criação de um portefólio depatentes sobretudo quando procura investimento junto deinvestidores profissionais

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4. Na mesma linha para o último ponto, um portefólio depatentes representa proteção “para problemas” paraos fundadores e funcionários de uma start-up. Issosignifica que, mesmo se o negócio falhar, pode tervalor para um adquirente (por exemplo umconcorrente) por causa da carteira de patentes; ocomprador pode pagar aos fundadores e à gestão (quetêm de negociar esses acordos e ser recompensadospor isso) algum valor de saída. Muitas vezes, para opessoal, essa operação pode significar que o negóciocontinua a funcionar (embora com novosproprietários); este resultado pode oferecer-lhescontinuidade do emprego.


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5. Em muitos casos, uma start-up acabar por não prosseguir oplano de negócios original. À medida que se vaidesenvolvendo, vai encontrando novas oportunidades,encontra problemas, e tem de lidar com um ambientecomercial em rápida mutação e competitivo. Por ter umportefólio de patentes, uma start-up tem mais escolhasestratégicas quando é necessária uma mudança de direção.Um exemplo extremo disso é uma start-up de operação(que se dedica à construção de um movo produto ouserviço) mudar para se tornar uma empresa delicenciamento. Outro exemplo é a mudança para um novoespaço de produto, mesmo que a tecnologia ainda estejasustentada por alguns dos portefólios de patentesexistentes na start-up.


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Dicas para reduzir despesas em PI

1. Procurar licenças para portefólios de patentes, exteriores à empresa- estes podem ser de propriedade de empresas operacionaismaiores, ou por qualquer dos chamados "bancos de patentes". Amaioria das start-ups pode negociar acordos de licença semqualquer pagamento adiantado, e portanto estes tipos de negóciostêm um impacto de caixa mínimo. Os benefícios das licenças depatente são numerosas, mas uma boa razão é estabelecer umaâncora no espaço comercial da empresa. Os concorrentes maioresnão podem tão facilmente intimidar a inicialização. Esta intimidaçãoé mais fácil de fazer quando a inicialização não está apoiada empatentes. Por outro lado o processo de elaboração de um portefóliode patentes pode ser acelerado dentro da start-up dado que oscustos estão minimizados. Pelo licenciamento a start-up pode teruma posição de patente, real e defensável, muito mais cedo no seuciclo de vida.

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2. Um novo modelo que está a desenvolver-se sobretudo nosEUA é uma forma de "outsourcing" de carteiras de patentesde inicialização. A empresa Acacia Research Corporation,por exemplo, compra patentes de uma start-up e fornecelicenças de "lease back". Isso permite que a start-upobtenha o benefício do monopólio comercial que lhe foiconcedido pelas suas patentes, sem ocupar todo o capitalnecessário para construir e manter um portefólio depatentes. Para a Acacia Research o benefício é quecomeçam a procurar oportunidades de monetização depatentes para o portefólio de patentes, fora do campo deprática da start-up. Prevê-se que surjam novos ediversificados modelos para a terceirização das carteiras depatentes de start-up, nos próximos anos.

Dicas para reduzir despesas em PI

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Aquisições de Start-ups pela Google

33Fonte: Google's Ten Biggest Acquisitions, JILLIAN D'ONFRO, BUSINESS INSIDER, JAN. 20, 2015 e base de

dados Derwent WPI (WORLD PATENT INFORMATION)

http://www.businessinsider.com/author/jillian-donfro

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Nº de famílias de patente


Portefólio de patentes Skybox

1/24 © WPI / Thomson TI

- Method for deploying imaging microsatellite in Atlas-V and Delta-IV launch vehicle for e.g. educational institutions, involves transmitting imaging data to ground receiving station when imaging satellite is in deployed state

2/24 © WPI / Thomson TI

- Method for evaluating deployment of e.g. network access change request for managing access change assurance, involves responding network access change request with respect to determined relationships request items and items of entity 3/24 © WPI / Thomson TI

- Imaging satellite for data collection for scientific experiments, has antenna system that not contacts body during transition from non-deployed to deployed state and transmitting imaging data acquired by imaging system 4/24 © WPI / Thomson TI

- Method for delivering overhead video to computing device, involves transmitting video streams having geo-referenced video data to computing device such that streams contain images of geographical region and proximal geographical region 5/24 © WPI / Thomson TI

- System for scheduling e.g. image acquisition tasks for constellation of micro-satellites, has satellite control system for converting near-optimal schedule of events to control instructions for transmitting imaging satellites 6/24 © WPI / Thomson TI

- Imaging micro satellite used in e.g. educational institutions, has integrated antenna system that is configured to fit within cavity without coming into contact with imaging system, when door is in closed position 7/24 © WPI / Thomson TI

- Method for evaluating deployment of network access change request, involves determining multiple relationships between multiple formatted request items and corresponding items of entity out of firewall model and current firewall policy

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0 (?)


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Nº de famílias de

patente

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Portefólio patentes Postini

• 1/17 © WPI / Thomson TI

• - Policy implementation module for managing e.g. electronic mail, has policy implementation module for applying unified management policies to one of intercepted communications associated with user 2/17 © WPI / Thomson TI

• - Synchronous message management method for providing e.g. instant messages between user in client network and other messaging parties involves forwarding user presence notifier to messaging server corresponding to messaging protocol 3/17 © WPI / Thomson TI

• - Messaging system for managing transmission of electronic messages, has computer that manages transmission of electronic message based on source data and metadata in data structure, and on reputation of associated network domain 4/17 © WPI / Thomson TI

• - Zero-minute virus and spam detection method for electronic message management system (EMS), involves examining metadata associated with source addresses of senders, and based on analyzed content of monitored electronic messages 5/17 © WPI / Thomson TI

• - Transport layer security encryption providing method in e-mail service environment, involves initiating simple mail transport protocol connection with receiving server and sending server, based on security certificate of servers 6/17 © WPI / Thomson TI

• - Information providing method for wireless communication device, involves receiving information request from mobile device, generating responsive information for request, and transmitting portion of information to mobile device 7/17 © WPI / Thomson TI

• - Electronic message management system for use over e.g. Internet, has interpreter process monitoring traffic monitor and updating conman table based on detected patterns in traffic monitor that violate specified rules 8/17 © WPI / Thomson TI

• - Notification message has message data having information regarding incoming messages blocked from reaching destination server, and action logic for executing selections made by user 9/17 © WPI / Thomson TI

• - Message rules implementing method for electronic message management system, involves executing user defined action based on confidence level

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Nº de famílias de patentes

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Portefólio patentes Ita SW

• 1/58 © WPI / Thomson TI

• - Method for determining multiple routes for multiple passenger groups for pricing air travel using travel planning system, involves merging results from multiple individual queries to produce joint solutions for passenger groups 2/58 © WPI / Thomson TI

• - Determining method for determining travel solutions that involve multiple routes for multiple passenger groups involves displaying joint solutions after merging results from multiple/individual queries to produce joint solutions 3/58 © WPI / Thomson TI

• - System for predicting relative competitive availability of seating on airline flight in travel planning and reservation system, has availability system receiving availability query for seating availability for flight 4/58 © WPI / Thomson TI

• - Method for dividing travel query into sub-queries for air travel planning system, involves receiving answers from several computer systems for queries, and merging received answers to return answers that satisfy travel planning query 5/58 © WPI / Thomson TI

• - Interface for travel planning such as air travel scheduling used in travel agent system, has field that allows user to enter layover description including duration of layover at destination 6/58 © WPI / Thomson TI

• - Method of managing query cache for system for, e.g. air travel scheduling, involves retrieving set of answers comprising valid result with set of answers comprising travel options of flights and fares when valid result exists in cache 7/58 © WPI / Thomson TI

• - Method for presenting travel information to user, involves presenting multiple cached travel options obtained from prior queries to user, where cached travel options satisfy travel query 8/58 © WPI / Thomson TI

• - Information acquiring and integrating product, has set of instructions for analyzing user-input tag data, and assigning computer readable tags to respective non-user-tagged tokens of tagged document based on analysis

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Portefólio AdMob

• 1/7 © WPI / Thomson TI • - Electronic advertisement sending method for mobile website on e.g. internet network, involves sending

electronic advertisement to desired mobile website as per calibrated selected desired model2/7 © WPI / Thomson TI

• - Mobile device user and advertisement content associating method for inventoried content delivery service, involves associating identifying information with unique user identifier on one or more databases3/7 © WPI / Thomson TI

• - Mobile communication network i.e. Internet, development method, for e.g. mobile phone, involves processingreceived communication to update ranked menu of mobile network sites, and sending updated ranked menu to communication device4/7 © WPI / Thomson TI

• - Advertisement targeting method for e.g. personal digital assistant, involves determining set of informationassociated with mobile device during session when mobile device accesses publisher 5/7 © WPI / Thomson TI

• - Fee i.e. targeting fee, assessing method for advertisement accessed by e.g. cellular telephone, involvesdetermining fee associated with bid based on effect of parameters, and charging fee when advertisement isclicked/published6/7 © WPI / Thomson TI

• - Advertisement delivering method for e.g. cellular telephone, involves providing advertisement to publisher, where advertisement is combined with content requested by mobile device and delivered with requested contentto device7/7 © WPI / Thomson TI

• - Advertisement delivering method for e.g. cellular telephone, involves matching subset of characteristicsassociated with mobile device and bids for advertisements, and determining advertisement from matched bids

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Portefólio Waze

• 1/22 © WPI / Thomson TI • - Road system for traffic mapping service, has server which sends location information received from navigation devices that are on possible

routes between current location and destination, to navigation device associated with service member 2/22 © WPI / Thomson TI

• - Cooler, useful for cooling semi-continuous vertical casting mold, comprises lines of holes and channels that are organized compared to chamber to simultaneously distribute liquid with approximately equal flows and speed on lines of holes 3/22 © WPI / Thomson TI

• - Method of applying radiation therapy in treatment of cancer e.g. lung cancer by brachytherapy delivery device, involves maintaining two cartridges in juxtaposition, and closing incision at surgical margin by standard staples 4/22 © WPI / Thomson TI

• - Instrument used for brachytherapy delivery in treatment of cancer by radiation therapy, has cartridges that are retained in parallel array so that standard staples close incision at surgical margin 5/22 © WPI / Thomson TI

• - Mobile device used in television broadcasting comprises application executed by processor to provide live feed to broadcaster to broadcast the live feed to receiving devices 6/22 © WPI / Thomson TI

• - System for transition management of webpage, has page transition unit that performs transition of page based on location information extracted by database search unit 7/22 © WPI / Thomson TI

• - Partial designation apparatus for information processing apparatus of meta-information display system, has index information storage unit that stores index information converted by conversion unit 8/22 © WPI / Thomson TI

• - Low cost multipurpose walking stick for visually challenged 9/22 © WPI / Thomson TI

• - Instrument used for brachytherapy delivery system for treatment of e.g. lung cancer has holder that receives cartridges in parallel array so that standard staples close incision at surgical margin while source staples are secured

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Portefólio Youtube

• 1/1 © WPI / Thomson AN • - 2008-J69097 • AP • - [Provisional] US20070888084P 20070203; US20080024940 20080201; EP20080728945 20080204; WO2008US52935 20080204; [PCT

Application] WO2008US52935 20080204; [Based on WO2008097917 A 20080814] PR • - US20080024940 20080201; US20070888084P 20070203 TI • - Computer implemented method for determining new collaborative ranking for digital content item e.g. video, for e.g. video sharing website,

involves updating ranking for each digital content item in set based on new ranking score IW • - COMPUTER IMPLEMENT METHOD DETERMINE NEW RANK DIGITAL CONTENT ITEM VIDEO SHARE UPDATE SET BASED SCORE PA • - (GOOG ) GOOGLE INC - (KARU-I) KARUNAMURTHY V - (POWE-I) POWERS M - (WAJD-I) WAJDA C - (YOUT-N) YOUTUBE LLC PN • - US2008189272 A1 20080807 DW200856

WO2008097917 A2 20080814 DW200856WO2008097917 A3 20081023 DW200872EP2126722 A2 20091202 DW200979US7840563 B2 20101123 DW201077 ICAI

• - G06F17/00; G06F17/30 ICCI • - G06F17/00; G06F17/30 AB • - NOVELTY :

The method involves storing a set of digital content items such as videos, in a digital content database (114), where each item includes a ranking in the set, and displaying the items to a set of users. A set of ranking votes is received from the users for the content items in the set, where the votes order the items with respect to each other. A new ranking score is determined for each digital content item based on a previous ranking score in a scoring module (110). The ranking for each digital content item in the set is updated based on the new ranking score.

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viewer://US2008189272/

viewer://WO2008097917/

viewer://WO2008097917/

viewer://EP2126722/

viewer://US7840563/

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Portefólio Doubleclick

• 1/8 © WPI / Thomson TI • - Website e.g. client website, activity reporting method, involves receiving event-level data representing visitor

activity through navigation entities on website, and providing online reports to client based on inferred attribution2/8 © WPI / Thomson TI

• - Web-activity analyzing method for e-commerce, involves attributing characteristic information to pre-definedvisitor segments and aggregating attributed characteristic information3/8 © WPI / Thomson TI

• - Advertisement delivering method for use on computer network e.g. Internet, involves selecting advertisement in response to advertisement request, based upon stored information about user node 4/8 © WPI / Thomson TI

• - Anonymous user information transmission method for online advertisers, involves associating user identifier andweb browser identifier with anonymized user information and transmitting to receiving terminal 5/8 © WPI / Thomson TI

• - Automating method for on=line sweepstakes, involves electronically generating revised sweepstakes form basedon received input from user for altering appearance of sweepstakes form6/8 © WPI / Thomson TI

• - Computer system for delivery of advertisements, selects advertising content corresponding to selectedadvertiser node, for display at user node based on prior activities of user in advertiser web site 7/8 © WPI / Thomson TI

• - Automatic placement of advertising - includes use of advertiser node with advertiser web site responding to user node request and selection of advertiser node according to user characteristics8/8 © WPI / Thomson TI

• - Commercial transaction initiating method enabling seller and buyer to communicate over quasi-public network -receiving seller's message for buyer and transaction and if buyer approves transaction, permits buyer to pay, via agent, for transaction, via secure communication channel using authorisation code

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Portefólio NestLabs

•88/130 © WPI / Thomson TI

• - Thermostat for governing operation of heating, ventilation, and air conditioning system used in e.g. building, has processing system operating processor in sleep mode and wake-up mode, respectively during predetermined interval 89/130 © WPI / Thomson TI

• - Thermostat, particularly electronic thermostat for use in heating, ventilation and air conditioning system in residential home, such as single family residential home, has housing and user interface with electronic display 90/130 © WPI / Thomson TI

• - Thermostat for use in heating, ventilation, and air conditioning (HVAC) systems, has processing system to enable away-state feature of thermostat if it is determined that true indications of occupancy conditions are sensed at trial period 91/130 © WPI / Thomson TI

• - Intelligent controller for controlling environment, such as residence, comprises sensor that senses current value of environmental parameter and local model for determining remaining response time and for displaying remaining response time 92/130 © WPI / Thomson TI

• - Thermostat for controlling heating, ventilating and air-conditioning (HVAC) system has processing system detecting user input based on electrical signals generated by optical sensor mounted within housing 93/130 © WPI / Thomson TI

• - Wall-mountable programmable electronic thermostat for controlling forced air type heating, ventilation and air-conditioning system to e.g. heat house, has wiring terminals mounted on backplate and arranged along circular arcs about opening 94/130 © WPI / Thomson TI

• - Programmable thermostat for controlling heating, ventilation and air conditioning system at e.g. single family dwelling, has central electronic display displaying information representative of setpoint temperature value 95/130 © WPI / Thomson TI

• - Occupancy sensing electronic thermostat mounted in wall for controlling heating, ventilation and air-conditioning system, has microprocessor that is programmed to detect occupancy based on measurements made by passive infrared sensor 96/130 © WPI / Thomson TI

• - Method for interactively and graphically displaying e.g. energy consumption of Heating, Ventilation and Air conditioning system to user, in home, involves gathering information

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Portefólio Motorola

• 1/29.535 © WPI / Thomson TI • - Antenna switch module for e.g. electronic device, has multiple non-overlapping signal paths configured to

selectively deliver signals between two antenna switches, where each signal path is associated with one of frequency bands 2/29.535 © WPI / Thomson TI

• - Three-piece device ear hook assembly i.e. wireless audio headset, for use with electronic device, has cantilevered protuberance engagement component including end biased against protuberance to retain device and ear components together 3/29.535 © WPI / Thomson TI

• - Method for implementing low-power near-field communication authentication of near-field communication-enabled entity, involves receiving authentication information from entity by using near-field communication interface of computing device 4/29.535 © WPI / Thomson TI

• - Method for performing device-to-device communication between user equipments through e.g. base station, involves delaying device-to-device transmissions to user equipment using period of time relative to determined uplink transmission time 5/29.535 © WPI / Thomson TI

• - Method for providing context aware multiple-input and multiple-output (MIMO) antenna system, involves aligning one or more antennas at several nodes based upon calibration measurements and preferred orientation for each antenna 6/29.535 © WPI / Thomson TI

• - Electronic apparatus for prioritizing image quality of particular subject within image, comprises image sensor has memory that includes data for representing reference set of faces, where processor is coupled to memory

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Obrigado pela atenção

[email protected]

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mailto:[email protected]

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Marcas, patentes, design e direito de autor. O valor de inteligência