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LAURIE BYRNE, VP TALENT MANAGEMENT CATAMARAN TALENT ACQUISITION STRATEGY DEVELOPMENT

Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

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If you’re responsible for enterprise-wide recruitment strategy development — this session’s for you. We’ll talk about: • How and who to involve from senior leadership to make talent-planning part of the overall strategy process and plan • Setting and managing expectations of the talent acquisition function as part of your company’s strategic plan • Developing a “strategy of planning and execution” within the talent acquisition team • Playing the role of intermediary with and between talent-acquisition leaders and business leaders • Making sure managers and company leaders understand their role in talent selection • Leadership capabilities necessary to develop to be a successful talent-acquisition leader for your organization • How (and what) to measure and how to report your results This session will include research, business case examples, interaction with participants, and templates to use in putting processes in place in your workplace.

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Page 1: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

L A U R I E B Y R N E , V P T A L E N T M A N A G E M E N T C A T A M A R A N

TALENT ACQUISITION STRATEGY

DEVELOPMENT

Page 2: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy
Page 3: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• Talent Management Process

Alignment• Communication

Executive Alignment and Agreement Occurs at Each Step of the Process

T4 External Branding

& Go to Market

Page 4: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market

Corporate Strategy

Page 5: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

VERY DIFFERENT LANDSCAPES

• Company A • Company B

Company A Company B

Revenue/year 9 Billion 19 Billion

Countries 65 3

Employees 22,000 4000

Revenue Growth %

2011/2012

4.2 102

Margin 60% 7%

Page 6: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

OUR BUSINESS ASPIRATIONS DRIVE OUR ORGANIZATIONAL & TALENT

STRATEGY

Milestone #6

Milestone #3

Milestone

#4

Milestone #1

Milestone #5

Milestone #2

Page 7: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market

Page 8: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

8

FIVE PHASES OF ORGANIZATIONAL GROWTH

• Factors influencing the progression through the phases include:

• Company Age – older companies progress through more

phases

• Company Size - problems and solutions tend to change

markedly as the number of employees and sales volume

increase.

• Industry Growth Rate - the speed at which an organization

experiences phases of evolution and revolution is closely

related to the market environment of its industry.

Larry E. Greiner - Harvard Business Review 1972

Page 9: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

9

FIVE PHASES OF ORGANIZATIONAL GROWTH

• Factors influencing the progression through the phases include:

• Company Age – older companies progress through more

phases

• Company Size - problems and solutions tend to change

markedly as the number of employees and sales volume

increase.

• Industry Growth Rate - the speed at which an organization

experiences phases of evolution and revolution is closely

related to the market environment of its industry.

Larry E. Greiner - Harvard Business Review 1972

Page 10: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

10 Larry E. Greiner - Harvard Business Review 1972

Evolutionary

Phase

Revolutionary Phase

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Growth through

Direction

Growth through

Delegation

Growth through

Coordination

Growth through

Collaboration

Leadership

Crisis

Autonomy

Crisis

Control

Crisis

Bureaucrac

y

Crisis

Unknown

Crisis

Organizational Age

Org

an

iza

tio

na

l Siz

e

Growth

through

Creativity

Page 11: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

ORGANIZATIONAL & TALENT SCORECARD TO TRACK OUR PROGRESS AND BENCHMARK TO

BEST PRACTICES

2012 External

Metric YE Q1 Q2 Q3 Q4 Benchmark Status

Employee Engagement 4.26

High Potential Engagement 4.26

Employee Turnover 15.0%

- Voluntary % 10.5%

- Involuntary % 4.5%

High Potential Turnover 5%

Internal Fill Rate 30%

Ready Now Backfills - VP+ 75%

Ready Now Backfills - Critical Roles 75%

VP+ Diversity - Women 25%

VP+ Diversity - Minority 6%

Revenue per Employee $2,086,672*

EBITDA per Employee $125,983*

HR Cost per Employee $2,256

Employee Referral Fill Rate 45%

Cost per Hire $2,180

Quality of Hire

2013

Page 12: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market

Page 13: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

SUCCESS PROFILES ARE INTEGRATED INTO ALL OUR

TALENT MANAGEMENT ACTIVITIES

Selection

Process

Ongoing Coaching

& Feedback

Rewards &

Recognition

Performance

Management

“On Boarding”

& Orientation

Work

Assignments

Talent Reviews

& Succession

Planning

Development

Planning

25

Personal

Attributes

Knowledge &

Experiences

Competencies

Page 14: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market

Page 15: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

TALENT ACQUISITION TEAM

1. Do we have the right Structure

2. Do we have the right Process

3. Do we have the right People

• Selection

• Development

• Talent Advisors

• Engagement

• Company and Industry Knowledge

• Internal Network/Team

4. Do we have the appropriate Resources

Page 16: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market

Page 17: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

INTERNAL ADOPTION AND TRAINING

• Mission

• Engagement

• Accurate Employment Brand

• Trained Hiring Teams/Tools and Support

• Cohesive and Validated Assessment Process

• Communication

• Celebration

• Reward and Recognition

• Value placed on Talent and Candidates

Page 18: Managing Up: the Art and Science of Selling Your Talent Acquisition and Development Strategy

CORPORATE STRATEGY DRIVES TALENT STRATEGY

Corporate Strategy

CurrentState

Assessments• Succession• Metrics• Goal Identification

Talent Acquisition ProcessesTA Team TrainingRecruiter vs. Talent Advisors

• Employment/Employer Brand• Selection

Key Transition Points& Development Focus

T1

T2T

TalentManagement

Practices

T3

TA Processes/Alignment &

Training

Internal Adoption/Training

• Success Profiles• TM Process Alignment• Communication Executive Alignment and Agreement Occurs at

Each Step of the Process

T4 External Branding

& Go to Market