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Learn simple techniques to persuade buyers to buy more or buy wiser. Tania introduces the different ways to make your website work for your business and how to persuade buyers to buy! Perfect for anyone looking to build or optimize their online shop and rock their ROI!
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Tania Chammahttp://ecommerce.oxatis.comhttp://en.marcschillaci.com/
Make Your Website Work for You!
Diapo classique Who are you trying to convince?
- Existing customers
- Prospects- Professionals
Don’t forget to aim for your target
Illustration by LarryLens
How are you trying to convince them?
- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services
Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
Get people in the door...
And quick!
-Blog- Social networks- Keyword campaigns- Price comparison services
Illustration by Marijnvb
Who are you getting through to?- Put your conversion
funnel to work for you
Illustration by photosyn
- How many people
come to your shop?
- How many make it
to the shopping cart?
- How many buy?
- If they don’t buy, where do they drop out?
Work the Conversion Funnel
Illustration by pdplay
Where are they coming from?-Track customer origins
Why?- ROI.....
Diapo classique
Analyze your ROI and RFM
Analyze your ROI
- Analyze- Optimize campaigns
(keywords, news- letters, banners, etc.)- Weed out the bad- Invest in the good
Optimize your site and your
strategy
loyalty Develop LoyaltyCommunicate with your customers!
Convince them to come back!
- Newsletters- Special offers- Guest book / Testimonials- Blog- Social networks - New products
Illustration by vjeran2001
Tania ChammaOxatis UK Country Manager
Site: http://ecommerce.oxatis.comBlog: http://en.marcschillaci.com
Facebook: www.facebook/oxatis.ukTwitter: @OxatisUK
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