Make Your Website Work For You - Business Startup Nov/Dec 2010

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Learn simple techniques to persuade buyers to buy more or buy wiser. Tania introduces the different ways to make your website work for your business and how to persuade buyers to buy! Perfect for anyone looking to build or optimize their online shop and rock their ROI!

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<ul><li> 1. Make Your Website Work for You!<br />Tania Chamma<br />http://ecommerce.oxatis.com<br />http://en.marcschillaci.com/<br /></li></ul> <p> 2. Diapo classique<br />Who are you trying to convince?<br /></p> <ul><li>Existing customers </li></ul> <p> 3. Prospects 4. ProfessionalsDont forget to aim for your target<br />Illustration by LarryLens<br /> 5. How are you trying to convince them?- Offline- Content / OrganicSEO- KeywordCampaigns- Price ComparisonServices<br /> 6. Content is King<br /></p> <ul><li> Write rich </li></ul> <p>descriptions<br /></p> <ul><li> Think keywords </li></ul> <p> 7. Use quality imagesYour site is your best and only salesman!<br /> 8. Content is King<br /></p> <ul><li> Write rich </li></ul> <p>descriptions<br /></p> <ul><li> Think keywords </li></ul> <p> 9. Use quality imagesYour site is your best and only salesman!<br /> 10. Get people in the door...<br />And quick!<br /></p> <ul><li>Blog </li></ul> <p> 11. Social networks- Keyword campaigns<br />- Price comparison<br />services<br />Illustration by Marijnvb<br /> 12. Who are you getting through to?<br /></p> <ul><li> Put your conversion </li></ul> <p>funnel to work for you<br />Illustration by photosyn<br /> 13. Work the Conversion Funnel<br /></p> <ul><li> How many people</li></ul> <p>come to your shop?<br /></p> <ul><li> How many make it </li></ul> <p>to the shopping<br />cart?<br />- How many buy?<br /></p> <ul><li> If they dont buy, </li></ul> <p>where do they drop <br />out?<br />Illustration by pdplay<br /> 14. Illustration by pdplay<br /> 15. Where are they coming from?<br /></p> <ul><li>Track customer </li></ul> <p>origins<br />Why?<br />- ROI.....<br /> 16. Diapo classique<br />Analyze your ROI<br /></p> <ul><li> Analyze </li></ul> <p> 17. Optimize campaigns (keywords, news-<br /> letters, banners, etc.)<br /></p> <ul><li> Weed out the bad </li></ul> <p> 18. Invest in the goodAnalyze your ROI and RFM<br /> 19. Optimize your site and your strategy<br /> 20. loyalty<br />Develop Loyalty<br />Communicate with your customers! <br />Convince them to come back!<br /></p> <ul><li> Newsletters </li></ul> <p> 21. Special offers 22. Guest book / Testimonials<br /></p> <ul><li>Blog </li></ul> <p> 23. Social networks 24. New productsIllustration by vjeran2001<br /> 25. Any Questions?<br />Tania Chamma<br />Oxatis UK Country Manager<br />Site: http://ecommerce.oxatis.com<br />Blog: http://en.marcschillaci.com <br />Facebook:www.facebook/oxatis.uk<br />Twitter: @OxatisUK<br /></p>