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Cultivating Premium Content Within Native Ads
Digital Advertising Has Evolved Rapidly
Banners Email Rich Media Native Ads
300pxX
1050px
PAIDExpandable Video Player
OWNED
Interactive Maps
EARNED
Social Media
Rising Stars Give Rise to New Opportunities
Content Represents the Next Evolution in Digital
Have or plan to have a content
strategy in place
92%
Brands Leverage it
Brands Leverage it
Consumers Crave it
Consumers Crave it
Want exclusive content and information
76%
Success Rests On 2 Core Pillars
CONTENT MARKETING
Aggregating Trusted
Journalism
Driving Consumers to
Engage & Share Content
How We’re Aligning Brands with Premium Content
Content Easily Integrated Within High
Impact Ad Unit
100% SOV on all Articles
Content Tied to a Specific Brand
Message
Distribution Across Forbes & Martini
Network
Sponsored Content Opportunities
Social Integration
Content Easily Integrated Within High
Impact Ad Unit
100% SOV on all Articles
Content Tied to a Specific Brand
Message
Distribution Across Forbes & Martini
Network
Sponsored Content Opportunities
Rich Content + Rich Media
Why Content Integration?
Rich Media Units Deliver Valuable Engagement
Interaction Rate3x Interaction
Time2x
Thank You
Join the Conversation
Thank YouTom O’ReganCRO, Martini Mediatom.o'[email protected]
Andrew CornActing CMO, Dynamics, [email protected]
