Building a sustainableemployer brand

Louise Hadland (HR Director)

SHOO – HOO?

SHOOSMITHS EMPLOYEE BRAND

Green red blue greenBlue yellow orangeRed blue redGreen red blue greenOrange green orange

Brand message at the heart of everything

Manager Behaviour – Is this real?Promotion Criteria/PDR – What’s in it for me?Recruitment – Walk the talkBoundaries – Provides security

Comms

Employee EngagementA lot of hype about what is essentially common sense

Or

Engaged workforces have a significant positive impact

on return to shareholders

+Commercial

results for clients=