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BUSINESS PLANWORKBOOK
0 TO 60
BUSINESS PLANThe traditional business plan is archaic. The recession of 2008 was a catalyst for change in the way that business had to be done. Employees are more apt to switch jobs more frequently, access to capital became more stringent. Pair those effects with evolutions in technology and you can see a direct impact on the bottom line.
Companies spend hours mulling over every detail only to have the plan outdated before the last page rolls of the printer, but what is the solution?
BURN THE BUSINESS PLAN
3 TIERSOF YOURBUSINESS PLAN
1. BUSINESS BASICS 2. MARKETING 3. INFRASTRUCTURE
The following is Lion + Panda’s solution to this problem. In less than 60 minutes your team can collaborate on the three pillars of a business plan and have a clear direction
MOVING FORWARD
GETTING THESE QUESTIONS 100% CORRECT IS NOT THE ANSWER. YOU NEED TO DEFINE A DIRECTION TO MOVE TOWARDS. THEN START MOVING. WHEN THE STORMS ARISE YOUR BUSINESS PLAN CAN BE NIMBLE+SHIFT DIRECTION WITH THE TIDE.
WHERE ARE YOU TODAY? WHERE WILL YOUR BUSINESS BE IN A YEAR AND 1.5 YEARS?WHAT DOES THE FUTURE LOOK LIKE?
THE LONGER IT TAKES TO DEVELOPTHE LESS LIKELY IT IS TO LAUNCH.”
+JASON FRIED
“
BUSINESSOF TODAY
THE
BUSINESSBASICS
What type of company are you?
What products + services do you offer?
BASICSBUSINESS
Who are your clients, partners + suppliers?
What’s your revenue + profit?
BASICSBUSINESS
DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT A GIRL IN THE DARK. YOU KNOW WHAT YOU’RE DOING, BUT NOBODY ELSE DOES.”
“
+STEUART HENDERSON BRITT
MARKETING
MARKETINGWhy do people do business with you?
How do clients, partners + suppliers learn about you?
MARKETINGWhat could go wrong? i.e. Weakness + Threats
What could go right? i.e. Strengths + Opportunities
CHASE THE VISION, NOT THE MONEY. THE MONEY WILL END UP FOLLOWING YOU.”
“
+TONY HSIEH
INFRASTRUCTURE
What are your key processes?
What are your key systems?
RUCTUREINFRAST-
Where are you located? i.e. HQ, offices, demographics
How are you staffed? i.e. number, type, pay, benefits
RUCTUREINFRAST-
MY INTEREST IS IN THE FUTURE BECAUSE I AM GOING TO SPEND THE REST OF MY LIFE THERE.”
“
+CHARLES KETTERING
THE BUSINESS OF TOMORROW
BUSINESSBASICS
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
What type of company are you?
What products + services do you offer?
BASICSBUSINESS
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
Who are your clients, partners + suppliers?
What’s your revenue + profit?
BASICSBUSINESS
THE BRANDS THAT WILL THRIVE IN THE COMING YEARS ARE THOSE THAT HAVE A PURPOSE BEYOND PROFITS.”
“
+RICHARD BRANSON
MARKETING
MARKETINGWhy do people do business with you?
How do clients, partners + suppliers learn about you?
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
MARKETINGWhat could go wrong? i.e. Weaknesses + Threats
What could go right? i.e. Strengths + Opportunities
TIMING, PERSEVERANCE, AND TEN YEARS OF TRYING WILL EVENTUALLY MAKE YOU LOOK LIKE AN OVERNIGHT SUCCESS.”
“
+BIZ STONE
INFRASTRUCTURE
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
What are your processes?
What your key systems?
RUCTUREINFRAST-
12 T
O 1
8 M
ON
THS
12 T
O 1
8 M
ON
THS
FUTU
RE
FUTU
RE
Where are you located? i.e. HQ, offices, demographics
How are you staffed? i.e. number, type, pay, benefits
RUCTUREINFRAST-
THE WAY TO GET STARTED IS TO STOP TALKING AND START DOING.”
“
+WALT DISNEY
LIONANDPANDA.COM
