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LinkedIn Training 101Developing a Dynamic Profile
www.bilzin.com
2012
January 25, 2012
Recent Media
• 51.4% of corporate counsel will think twice before hiring a lawyer who lacks a credible online presence
• 7 of 10 in-house counsel use LinkedIn and rely on it to make hiring decisions
Resources: http://www.bticonsulting.com/PDFs/BTI_How_Clients_Hire_2011.pdf
Why are lawyers dragging their feet?
The Goal of LinkedIn
To CONNECT with people who share your business interests
Create a network of contacts to refer business
• Everyone on LinkedIn is there for the same reason: business
• LinkedIn is used by executives from every Fortune 500 company in the US
World’s Biggest Stack of Business Cards
The Interaction of Social Media
Position Yourself As An Expert
The Interaction of Social Media
Position Yourself As An Expert
Bilzin.com Biographylinks to:
•LinkedIn Profile
•Twitter (if you have one)
•Blog (if you are contributing)
The Goal of LinkedIn
Position Yourself As An Expert
Links to
●Bilzin.com
●Blog
•Lists your articles/pubs
•Updates your contacts when your profile changes
The Interaction of Social Media
Position Yourself As An Expert
Links to and from:•Bilzin.com•LinkedIn•Blog•Twitter posts can also be set as
LinkedIn updates•Increases your exposure to
reporters
The Interaction of Social Media
Position Yourself As An Expert
Links to and from:•Bilzin.com•LinkedIn
•Increases your visibility to General Counsel and others who search for information in
your areas of expertise
• Position yourself as a leader within your niche to peers, referral sources and clients
• Grow your market reach (geographically or substantively)
• Position yourself for a specific opportunity• Promote an event• Keep up-to-date with industries/competitors/clients• Share your ongoing research in a certain area of law
It is important to have an online presence, but instead of creating a profile to mimic your bio, consider a more strategic approach
First Step: Specify Your Purpose
Second Step: Devise a Strategy
1. Title
2. Summary
3. Photo
4. Company website
5. Personalized URL
6. Monitoring invites/messages (and email settings)
7. Deciding with whom you should link
8. The Florida Bar
9. Security issues
Market broadly and you will never get noticed
Second Step: Devise a Strategy
• LinkedIn Intermediate• Groups
• Personalizing layout of your profile
• Building your network
• LinkedIn Advanced• Events
• Apps
• Conversations
• Twitter 101
Join Us for Another Training!
Thank You!
www.bilzin.com