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Linkedin is a powerful recruiting tool. This presentation outlines ways to use Linkedin for recruiting as well as some stats to help identify your audience on Linkedin. Top 10 tips for recruiting include outside the box ideas to make your recruiting system work with Linkedin.
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Recruiting 101By
J. Austin Baker
President EServ, LLC.Benefits, Outsourcing, Training
linkedin.com/jaustinbakerjaustinbaker.wordpress.com/
twitter.com/jaustinbaker
Linkedin is about Exposure and Connections
for Business Professionals
Photo credit: ”Linkedin Smurfs” by 99zeros
Recruiting- % of Recruiters Using Social Media
• Nearly 20% of recruiters use no social networking sites at all.
• LinkedIn 67%• Facebook 8%• MySpace 1.5%• Twitter 1%
My Linkedin StatsYour ConnectionsYour trusted friends and colleagues 303
Two degrees awayFriends of friends; each connected to one of your connections 58,400+
Three degrees awayReach these users through a friend and one of their friends 4,117,300+
Total users you can contact through an Introduction 4,176,100+
6,177 new people in your network since July 10
My Linkedin Stats
21% 1. Human Resources
11% 2. Staffing and Recruiting
10% 3. Information Technology and Services
4% 4. Management Consulting
3% 5. Financial Services
The LinkedIn Professional At A GlanceAverage Age 41
Household Income $109,703
Male 64%
Comp Index Rank
HHI $100K+ 53.5% 210 1
Own Smartphone/PDA 34% 430 1
College Grad/Post Grad
80.1% 156 2
Business Decision Maker
49% 185 13
EVP/SVP/VP 6.5% 317 4
Source: @plan Summer 2008
The LinkedIn Audience: The New Influencers
A Younger, More Affluent, More Influential And Harder-To-Find Audience Than The Leading Business Sites
PropertyAverage
AgeAverage
HHI
%Comp Co Size <100
% Comp Business Decision Makers
% Comp That Read Business Magazine Last 30 Days
LinkedIn 41$109,70
326% 49% 29%
WSJ.com 48 $101,701 18% 40% 45%
Forbes.com 47 $93,896 18% 38% 47%
BusinessWeek.com
48 $95,668 18% 42% 51%
Source: @plan Summer 2008
LinkedIn Members: Educated & Affluent
95% Are College Educated 37% Are Post-Grads
LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)
Average HHI is $110K
24% Have A Portfolio Value of $250K+
Source: @plan Summer 2008
Financial Profile
• Average HHI $109,780• 24% Have A Portfolio Value of $250K+
– 56% Have An Account With An Online Brokerage– 60% Have An Account With An Offline Brokerage
• 85% Viewed/Paid Bills Online in Last 30 Days• 53% Monitored/Viewed Stocks Online in Last 30 Days• Types of Securities Owned:
– Money Market Funds: 35%– Shares of Stock: 30%– Self-directed IRA: 26%– Mutual Fund (Stock) 20%– Mutual Fund (Index) 15%
• Credit Card Ownership– American Express: 38%– Visa: 67%– MasterCard: 53%– Discover: 20%
Source: @plan Summer 2008
Linkedin Gender & Age
Source: @plan Summer 2008
Business Decision Makers• Job Titles:
– C-Level Executives 7.8%– EVP/SVP 6.5%– Senior Management: 16%– Middle Management: 18%
• 50% Are Business Decision Makers In Their Companies– Computer Software DM/Influencer: 32%– Computer Hardware DM/Influencer: 22%– Business Consulting Services: 18%– IT Consulting DM/Influencer: 17%– Office Supplies DM/Influencer: 17%– Business Equipment DM/Influencer: 20%– Printing DM/Influencer: 12%– Travel Services DM/Influencer: 12%
• Purchased in The Last Year For Their Business:– Computer Hardware 30%– Software 22%
Source: @plan Summer 2008
Connect with people you know
Find out where people are now
Research people & companies
Broadcast what you’re up to & find out what’severyone else is doing
Recommendations
Be a part of groups that match your interest – and discuss
Form groups that match your interests
Employee Benefit Communication & Enrollment Forum- 10 Months- 248 Members5 Recruits, 15 Referrals- Cost = Zero (Time)
Memphis Eagle Scouts- 2 Months- 20 MembersFacebook Group- 70 Members1 Event- 50 People
MILE- 10 Months- 50 MembersFacebook Group- 41 Members
Be introduced
Compose introductionsTo: Kenneth Siegfried From: Austin Baker
7 of your trusted connections can introduce you to Kenneth. Please choose one:
•Adams Ivey, Fariss •Duncan, Timothy •Graham, Shawn •Hu, Tao •Isaacman, Lauren •Kamra, J.R. •Philpott, James (Jay) Hundley
Recruiting Tips- Top 10
1. Perform blind, “reverse”, & company reference checks
2. Make Interviews go smoother by finding out common interests & acquaintances
3. Use Advances Search Features to Identify Candidates
4. Send Nominator Linked In Messages to either people in the same group or people in your network
5. Use Status Updates to highlight key positions
Recruiting Tips- Top 106. Post in Job Section of Groups where industry professionals
gather
7. Use Application plug-ins to link to profile- Slideshare- Upload a Company Recruiting Prez- box.net- Upload Pictures of staff events (Culture)- Wordpress- Link to a Recruiting Blog- Events- Post A Recruiting Event
8. Create a Group for your Company- Current & Alumni
9. Encourage Employees to Help you Recruit through their profiles
10. Sign up for Company Buzz to track twitter activity related to your company and keywords that you are looking for
References
www.Theconversationprism.com
www.slideshare.com
JASON BAER - Convince & Convert www.convinceandconvert.com @jaybaer