LinkedIn for Lawyers

Ja-Nae Duane

What is…….

Few Stats

• Growing at Rate of 1 Million Members a Week• 44 Million US Members• 100% of Fortune 500 Companies are On• 17.8 Million Members in Groups• Largest Member Sector: Professional Services

1.5 Million Users Are Lawyers

Three Powerful Reasons to Utilize LinkedIn

Getting Started

Optimize Your Headline: Simple and Direct

Avatar: A Picture Says a Thousand Words

Profile Optimization

Optimize Your Website Links

Customize Your URL

Summary & Experience: Let People Know About You

Tell people what you do and how you can help them.

Clearly list your specialties.

Carefully Get & Give Recommendations

List Organizations

Share Updates

Add Your Reading List

Add Applications

Make Your Profile Public

Set Up OverviewOptimize Profile

Tell people who you are and how you can help them.Add education/associations to find kinships.

Summary and ExperienceCreate a summary of your professional experiences.What would people really want to know.

ShareUpdate status to be at “top of mind”.Present yourself as a thought leader.

Add Personal TouchReading list.Applications.

Connect with Those You Know

Colleagues

ClientsPotential

Clients

Build Your Database

Use Q & A

Best Answers = Expert on Linkedin

Become Active in Relevant Groups

Engagement Best PracticesQuestions & Answers

Position yourself as a thought leader.Answer questions, but don’t post legal advice.

Status UpdatesPost relevant articles and professional updates.Show you’re human.

GroupsParticipate in relevant groups.Find industry events in your area to connect offline.

ConnectReach out to people in your network daily.Congratulate them on a career change or check in on their family.

Tight for Time?

Use Your Calendar

Prioritize and Stick To It

Set Boundaries

Measure

5 Pointed StrategyTight on Time?

Decide on how much time per week to network.Decide on your objectives and goals.

Use Your CalendarSet up specific times to network on LinkedIn10 minutes a day can go a long way.

Prioritize and Stick to itWhat will bring you the largest return?Avoid unstructured social media time

Set BoundariesYou decide on your level of engagement.You do not have to engage with everyone.

MeasureMeasure the successful of your efforts.Tweak strategy and test frequently.

/TheSunQueen

@TheSunQueen

http://ow.ly/70r4Y

Let’s Connect!