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LinkedIn has made some big changes starting in 2012 and caring over to 2013. The focus being on insights and connectivity. Learn more about the current changes and how to take advantage of them, especially for business development purposes.
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What do you see?
LinkedIn to Profitability
By Brandon Lewin
@ImgPerspective#takingover
Today’s Agenda
• Strategizing
• Optimizing
• Proactivity
@ImgPerspective#takingover
Background
• January 2013 over 200 million Users• Over 15 million of the registered users
are Small-Business Professionals.o 6.8 Million in the U.S. (27 Million
SMB’s)• LinkedIn members did nearly 5.3 billion
professionally-oriented searches on the platform in 2012
@ImgPerspective#takingover
Areas of Focus on LinkedIn
• Prospecting
• Networking
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Setting up Your Strategy
• What are your goals?
• What is your prospect profiles?
• Who are your strategic partners?
@ImgPerspective#takingover
Setting up Your Strategy
What is Your Message?
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Why? @ImgPerspective#takingover
The Why is Very Important
Reference Simon Sinek’s Presentation for TED on YouTube
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Optimization @ImgPerspective#takingover
Audience @ImgPerspective#takingover
Keywords @ImgPerspective#takingover
The New and Improved LinkedIn Profile
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Optimizing Your Profile
• Keywords
• Body
• Applications
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Leaders @ImgPerspective#takingover
Finding Groups
• Use Your Prospect Profiles
• Search the Groups by using the Industry or Title of the prospect
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Groups
• Put yourself in at least 17 Groups
• You can be up to 50 Groups
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Company Page @ImgPerspective#takingover
Company Page @ImgPerspective#takingover
Use it or Lose It@ImgPerspective
#takingover
Hunting @ImgPerspective#takingover
Integrate @ImgPerspective#takingover
Be Positive @ImgPerspective#takingover
Homework @ImgPerspective#takingover
Before You Leave…
Please take 5 minutes to fill out survey
Launching Marketing Training Website soon
Sign up for Beta version
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More Information
Contact Brandon Lewin 224.244.5198
Get Marketing Tips www.ImagePerspective.com/blog
@BrandonLewin@ImgPerspective
#takingover