LinkedIn: 22 Ways to Dominate

January 28, 2009

A Seasoned Social Network

68% 35+

66% $60k+/year

72% college grads

Linkedin Works Because It’s Safe

Sacrificing Features for Security• Linkedin Works BECAUSE it Does Less than Facebook and MySpace:

– Connections are Controlled– Relatively Easy to Use– Very Little Layout Control– Minimal Advertising– Very Few Applications– No Multi-media– Address Book Paradigm

Linkedin Rewards Action

• Follow These Tips

• Spend a Few Minutes Every Day on Linkedin

• You Have to be PART of Linkedin

Linkedin ProfileTips

1. Upload a Good Photo

2. Complete Your Entire Profile, Including Previous Jobs

3. Use Email Address as Your Last Name

4. Use Keywords Liberally in Your Profile

5. Link to Web Sites using Keywords

6. Link to Blog RSS Feed

7. Update Profile Often, but Not Egregiously

8. Create Status Updates (like Twitter and Facebook Status)

Linkedin Applications

Increase Usefulness

9. Activate Linkedin Applications and Connect to Content You or Your Company Createso WordPress &

Bloglinko SlideShare &

Google Presentation

o Company Buzz (Twitter Search)

Linkedin Connections

10. Invite Anyone You Meet in a Business Setting

11. Use Custom Intro Text, Unless You Know the Person Well

12. Find Connections Through Linkedin Searcho Nameo Companyo Locationo Keyword

13. Browse Your Connections’ Connections to Find People you Missed or Forgot

14. Invite Contacts From Your Outlook and/or Webmail Databases

Linkedin Recommendations –

Like ebay Feedback for People

15. Liberally Provide and Request Recommendationso Use Custom Invite

Texto Provide Some

Guidance to Reviewer on Possible Themes/Keywords

Linkedin Messages –

Break Through the Clutter

16. Send Messages to Connections about Events, Job Openings, etc.

Building Your Reputation on LinkedIn

17. Set up a Search and Answer Questions in Linkedin Answers Section

18. Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect

19. Consider Creating Your Own Group

Using Linkedin for Business Development

20. Connect with Clients, Former Clients and Prospects

21. Use Search to Find Appropriate Contact People at Target Companies

22. Use Search to Find Background Information on Prospect Personnel

JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer