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Lessons learned in the launching of Corporate UniversitiesAntonio Rubio Nov 2012

Document structure

• To avoid A. Superficiality 3

• To avoid B. Regarding development… 4

• To avoid C. Working Process 5

• To avoid D. Client Perception 6

• To enhance A. Strategic Positioning 7

• To enhance B. Organization / CU Components 8

• To enhance C. Business Project 9

2

To avoidA. Superficiality

Basing the new CU model just on a new briefing to the

training suppliers

Focusing only on the Marketing of the CU

(Exchange name and send T-shirts)

Basing the decision-making process only on “political

reasons”

3

To avoidB. Regarding development…

Building the CU without a Learning Strategy

A weak Needs Detection System

The lack of different training methodologies

4

To avoidC. Working Process

5

Starting activities without a central Process Work-Flow

of the CU

Starting the launching without a common

language and speed in the operating team

To avoidD. Client Perception

Perception of distance between the CU and the

business

Inadequate logistic support for the participant

Small differences in training delivery compared with the

previous learning model

6

To enhanceA. Strategic Positioning

7

The definition and the impulse of an “own”

Leadership Style

The commitment of the CEO or the Board in every

step

To enhanceB. Organization / CU Components

8

The Creation of the figure of an Academic Director

Basing the team structure of the CU focusing on the

internal client (KAM’s)

The combination of Physical and Virtual

Campuses

Having an Internal Facilitator Certification

Program The creation of a CU multinational operating

team

To enhance C. Business Project

9

Communication, communication,

communication each step.

Having a Financial Controller in the

launching team from the beginning