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Lessons learned in launching
Pinstagram in 2 days
Pek Pongpaet
Pek Pongpaet
on twitter
@pekpongpaet
impekable Product, Design & UX
+
+ 2 days
=
over 200 millionimages served
Maxed out MixPanel free plan in 10 hours
One month later...
iPad App
Top 20 Photography & Video App in 12 Hours
Top 20 Photography & Video App in 12 Hours
Top 10 Photography & Video App in 24 Hours
The Lessons
Most people cannot envision your product
Pinstagram
Pinstagram
Be a remora
Timing
MOAR INSTAGRAM!
Press
Make it easy for the Press
Have a press kit
Press Release:
What do you get when you combine the most popular
photo sharing app Instagram, recently acquired by
Facebook for a $1 Billion with one of the fastest growing
photo sharing social network, Pinterest? If you were
SIlicon Valley entrepreneurs Pek Pongpaet and Brandon
Leonardo, you'd get together for the weekend and build
Pinstagram, a new way to browse your Instagram photos
on the web using the popular Pinterest style waterfall
layout.
Users of Pinstagram can sign on with their Instagram ID
and immediately enjoy their Instagram feed on the
desktop along with other feeds like the popular feed, their
likes and more. Pinstagram also prominently features a
useful search on the top, something that is buried deep
within the Instagram mobile app. Pinstagram allows you
to easily promote your Instagram content on Pinterest
with the Pin button that lets you pin your photos on
Pinterest.
Have a good story
+
2 friends
+
2 friends2 brands
+
2 friends2 brands
2 days+
2 friends2 brands
2 days
1 great story+
Distribution
800,000 Apps
Lottery Ticket
BUILD A LIST
Want the iPad version?Give us your email
List Stats
List Stats
•over 4000 emails
List Stats
•over 4000 emails
•open rate of 58%
List Stats
•over 4000 emails
•open rate of 58%
•industry avg of 16%
Measure Everything
10Avg Page Views
Friction
scrolling > liking > commenting 100x 10x 1x
Dont hide things
70% use portrait mode
INTERNATIONALISE
Tell people what to do
<3%
>33%
Kill Features
follow@low_selfesteem
plz!
Like myphoto
follow@low_selfesteem
plz!
Like me!
Like myphoto
follow@low_selfesteem
plz!
Like me!
Follow me!
Like myphoto
follow@low_selfesteem
plz!
Just do it
Questions?
